Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?
-
Hi
Is it ok to have identical product body copy on market/platform listings same as the websites product listings ?
In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ?
Im asking re seo reasons
All Best
Dan
-
Thanks for your insightful comment Bruce !
-
It is a really tough one to deal with, although Google does recognise ecommerce data for products and recognises that duplication of product titles and descriptions happen and does not from what I understand have a major issue, although you will be competing with the others for the key word and phrasematches with your own site. (edit expand explaination)
Depending how your own site is structured, product popularity etc will give an indication of how well you will rank for your own site versus the big boys.
My view is that whilst you should use your own site to reflect your brand identity, expand the Brand / Category pages with fresh new text to add authority to your site, and look at all the channels collectively and do not worry if your own site is appears to underperform compared to the rest. This is normal as the volumes of traffic and exposure will drive sales.
Hope that is useful
Bruce
-
great info thanks David
-
Chances are, that due to the different copy that surrounds your listing (URL structure, surrounding copy, additional navigation, etc) across the different ecom platforms you will not see any negative effects. I will add that due to the popularity of Amazon and Ebay, your product, if searched for, will appear in search results on there instead of your main website.
Ideally, I would use the different platforms to try and rank for additional variations of your product keyword phrases. Switch up the wording slightly to include more information, or similar information for each listing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I outrank a website whose brand is named specifically after a product / service (and mine is not!) ?
Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO. I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?
On-Page Optimization | | AlexTL0 -
How to fix duplicate content for homepage and index.html
Hello, I know this probably gets asked quite a lot but I haven't found a recent post about this in 2018 on Moz Q&A, so I thought I would check in and see what the best route/solution for this issue might be. I'm always really worried about making any (potentially bad/wrong) changes to the site, as it's my livelihood, so I'm hoping someone can point me in the right direction. Moz, SEMRush and several other SEO tools are all reporting that I have duplicate content for my homepage and index.html (same identical page). According to Moz, my homepage (without index.html) has PA 29 and index.html has PA 15. They are both showing Status 200. I read that you can either do a 301 redirect or add rel=canonical I currently have a 301 setup for my http to https page and don't have any rel=canonical added to the site/page. What is the best and safest way to get rid of duplicate content and merge the my non index and index.html homepages together these days? I read that both 301 and canonical pass on link juice but I don't know what the best route for me is given what I said above. Thank you for reading, any input is greatly appreciated!
On-Page Optimization | | dreservices0 -
Ranking & Visibility suddenly Down for my website
Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..
On-Page Optimization | | harry5501 -
Duplicate Content - Bulk analysis tool?
Hi I wondered if there's a tool to analyse duplicate content - within your own site or on external sites, but that you can upload the URL's you want to check in bulk? I used Copyscape a while ago, but don't remember this having a bulk feature? Thank you!
On-Page Optimization | | BeckyKey0 -
Is the HTML content inside an image slideshow of a website crawled by Google?
I am building a website for a client and i am in a dilemma whether to go for an image slideshow with HTML content on the slides or go for a static full size image on the homepage. My concern is that HTML content on the slideshow may not get crawled by Google and hence may not be SEO friendly.
On-Page Optimization | | aravinn0 -
Duplicate Content for Men's and Women's Version of Site
So, we're a service where you can book different hairdressing services from a number of different salons (site being worked on). We're doing both a male and female version of the site on the same domain which users are can select between on the homepage. The differences are largely cosmetic (allowing the designers to be more creative and have a bit of fun and to also have dedicated male grooming landing pages), but I was wondering about duplicate pages. While most of the pages on each version of the site will be unique (i.e. [male service] in [location] vs [female service] in [location] with the female taking precedent when there are duplicates), what should we do about the likes of the "About" page? Pages like this would both be unique in wording but essentially offer the same information and does it make sense to to index two different "About" pages, even if the titles vary? My question is whether, for these duplicate pages, you would set the more popular one as the preferred version canonically, leave them both to be indexed or noindex the lesser version entirely? Hope this makes sense, thanks!
On-Page Optimization | | LeahHutcheon0 -
Duplicate eCommerce Product Descriptions
I know that creating original product descriptions is best practices. What I don't understand is how other sites are able to generate significant traffic while still using duplicate product descriptions on all product pages. How are they not being penalized by Google?
On-Page Optimization | | mj7750 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340