Are All Paid Links and Submissions Bad?
-
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience.
How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
-
That is the predicament I find myself in. One of my competitors who are outranking me on short-tail terms have a bunch of paid advertisements (and followed links) on authoritative sites that I am currently not on. I have a sneaking suspicion these links are a major reason for their success.
Curious, did you pay up to join your competition?
-
Great. Thanks for the feedback, Erica!
-
You are correct that our tools will report the link and the link equity from it. We don't discard or discount paid links. Google has taken major effort to do this -- much of it very manual, human reviewed -- and we don't have that kind of bandwidth.
That said, we do have something exciting in the works, hopefully, releasing no later than early Q1 to more comprehensively look at the quality of that link. Stay tuned.
-
Exactly right.
Wonder why your small business can't compete with the big name brands? That's why. If you're not buying links to some degree, you're probably not ranking very well.
-
There's really no way for them to enforce that policy unless a lot of people squeal about it.
I know here at Moz, it's really something like a Taboo, but it's really not. Big companies do this daily and they do it in bunches.
I would suggest though (since you mentioned that it's just a bitly link) that you just go for it IF the price is right and if it's targeted enough.
Look at it at the standpoint of getting traffic. You mentioned that it's a good site then it probably has a good spot for your link so it can bring in leads. If you can optimize to capture these leads or just get them to your sales funnel, then it'll be worth it. You'll get more links down the line.
It's pretty much like guest posting or paying for a best of the web spot.
-
Yes, google is saying that all paid links should be no-follow, They are saying paid links are a plague. And I believe they mean it. But I am not sure they are able to enforce that policy.
By my experience paid links are so widespread google is going to find that battle hard to fight. They code their algo, and they are google, but the rest of the world is selling do-follow links.
In all backlink profiles I analyzed, all of them, paid links are probably 80/90% of the total. And I am not talking about spammy blog networks. I can give you a list of hundreds of sites with DA50-60 and PR5/6, including major worldwide news agency and leading national newspaper in all G7 countries... who sell sponsored content with do-follow links.
You may be big, strong, motivated and just, but when everyone else is doing the opposite of what you want I think it's tough to impose your will. And to date seems google is very far from reaching his objective of exterminating that plague.
Am I suggesting to buy a do-follow link from a website with (let's say) DA20 and PR2? No, stay away.
Am I suggesting you should go on a buying spree? No.
Am I telling if you buy links you take no risk? No, rap genius or bmw are good example of big names being it by google axe (but not for paid links). But I don't see google starting tomorrow to penalize 90% of the web. As for all things maybe in few years paid links will be a thing of the past, but today they are not.
I am saying everybody is doing it, and as far as you buy the links from reputable websites, so far, seems you are going to get juice without running much risk.
And yes everybody will tell you should not do it.
-
It's a grey area to be sure. Lots of the things that Google states can contradict one another, such as in your case: They want you to have authoritative backlinks from reliable sources, but they dont want you to pay for it. (Might get in their way of getting your Adwords dollars, lol)
In this case, look closely at what you are getting. Sites like YP, Chamber of Commerce all offer paid profile creations, with the paid profile links being of a higher visibility within their website. If you are getting a full profile page, with lots of ways for you to support your business or company then it could be beneficial. If you are getting a small, otherwise unfindable profile page with a anchor text optimized link directly to your site, I would stay away.
Think of the benefits of having the link. Is your link going to be placed somewhere it can be found, and when found, does the page that will be linking offer the user anything. How does the profile page help build upon your brand?
"If I were to pay for a profile with them, would I request for a "nofollow" link back to my site? "
Again, it depends on how they set up the profile, and how they set up their profiles for all the other businesses on that site. If Google sees the site as just a way to milk money out of people for paid backlinks, they will get hit and eventually so will you. I would do some investigating into the other businesses that have profiles on there, and see how they do in search results. Either way, one link will most likely not do a ton of damage to your reputation, but is that a risk you would be willing to take? Just boils down to what you feel comfortable with. -
Google should still be able to see the webpage the links originated from.
Like Anthony said, it's a grey area. To the best of my knowledge Google has been consistent in saying all paid links should be no followed, but in the real world this isn't what happens. I know of many sites in my niche paying a lot of money to advertise on a site that grants them followed links. The question becomes do you join them, or do you do what Google tells you to do?
That's up to you, just know there are risks, and you never know what Google is going to decide to do next.
-
I just realized that the links are actually bitly shortlinks. That wouldn't matter would it?
-
Any paid link though? The site in question is a very legitimate, authoritative site. Google must know that all these "company profiles" they list must be paid. Why wouldn't Google penalize the site by now?
I have a feeling that when Moz crawls this site, it finds the followed links, and reports them to have link equity. But perhaps when Google crawls the same site it will simply take away the link equity (but not penalize the website or company who has the backlink). At that point, no link juice would be passed, and it would just serve as a referral source. Is that feasible?
-
As Mick said, Google's policy is that ALL paid for links need to be no followed.
Here is a Matt Cutts video where he explains their philosophy: http://www.youtube.com/watch?v=zupIbMyMfBI
-
Paid links are always a gray area. Yahoo Directory and other authoritative directories have always been out there over the years as a recommended spot to get a link, despite costing money.
My recommendation: Go for the link if you think it's a good site and may send some traffic your way.
One or two obviously paid links that all your competitors also have, isn't likely to cause an issue for you. If this is a tactic you are intentionally abusing and have a lot of paid links-- then you are going to be at high risk.
I'm sure others might disagree with my response...
-
If you play with fire you'll get your fingers burnt. Any paid for link must be no-followed and the guys who don't do that are playing a waiting game for Google to catch on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do these links violate Google's Quality Guideline?
My reconsideration request was declined by Google. Google said that some of the links to my site (www.pianomother.com) are still outside its quality guidelines. We provide piano lessons and sheet music on the site. Three samples are given. 1. http://www.willbeavis.com/links.htm 2. http://vivienzone.blogspot.com/2009/06/learning-how-to-play-piano.html 3. http://interiorpianoservice.com/links/ The first one is obvious because it is a link exchange page. I don't understand why the 2nd and 3rd ones are considered "inorganic links" by Google. The 2nd link is a blog that covers various topics including music, health, computer, etc. The 3rd one is a page of the site that provides piano related services. Other resources related to piano including my website are listed on the page. Please help. Thanks. John
White Hat / Black Hat SEO | | pianomother0 -
Do industry partner links violate Google's policies?
We're in the process of The Great _Inquisition_piecing together a reconsideration request. In doing so, we reached out to an agency to filter and flag our backlinks as safe, should be no-followed, or should be removed. The problem is, they flagged several of our earned, industry partner links (like those pointing to us, HireAHelper, from 1-800-Pack-Rat and PODS for example) as either should be no-followed or should be removed. I have a hard time believing Google would penalize such a natural source of earned links, but then again, this is our second attempt at a Reconsideration Request, and I want to cover all my bases. What say you Moz community? No-follow? Remove? Leave alone?
White Hat / Black Hat SEO | | DanielH0 -
What do you say in your emails to horrible sites to remove your links?
Morning guys, I've the unenviable task of having to rectify poor link building (a previous company's work, not mine) which inevitably means emailing tons and tons of horrible directories with links to the client from as far back as 5/6 years ago. I'm sure many of you are in the same boat so it begs the question: What have you said to these types of sites that is effective in getting them to remove the links? This could even be a two/three-parter: If you've had little joy in requesting removals, have you dis-avowed the links, and what (if any) effect did it have? Thanks, M.
White Hat / Black Hat SEO | | Martin_S0 -
Footer Link in International Parent Company Websites Causing Penalty?
Still waiting to look at the analytics for the timeframe, but we do know that the top keyword dropped on or about April 23, 2012 from the #1 ranking in Google - something they had held for years, and traffic dropped over 15% that month and further slips since. Just looked at Google Webmaster Tools and see over 2.3MM backlinks from "sister" compainies from their footers. One has over 700,000, the rest about 50,000 on average and all going to the home page, and all using the same anchor text, which is both a branded keyword, as well as a generic keyword, the same one they ranked #1 for. They are all "nofollows" but we are trying to confirm if the nofollow was before or after they got hit, but regardless, Google has found them. To also add, most of sites are from their international sites, so .de, .pl, .es, .nl and other Eurpean country extensions. Of course based on this, I would assume the footer links and timing, was result of the Penguin update and spam. The one issue, is that the other US "sister" companies listed in the same footer, did not see a drop, in fact some had increase traffic. And one of them has the same issue with the brand name, where it is both a brand name and a generic keyword. The only note that I will make about any of the other domains is that they do not drive the traffic this one used to. There is at least a 100,000+ visitor difference among the main site, and this additional sister sites also listed in the footer. I think I'm on the right track with the footer links, even though the other sites that have the same footer links do not seem to be suffering as much, but wanted to see if anyone else had a different opinion or theory. Thanks!
White Hat / Black Hat SEO | | LeverSEO
Jen Davis0 -
Advice on using the disavow tool to remove hacked website links
Hey Everyone, Back in December, our website suffered an attack which created links to other hacked webistes which anchor text such as "This is an excellent time to discuss symptoms, fa" "Open to members of the nursing/paramedical profes" "The organs in the female reproductive system incl" The links were only visible when looking at the Cache of the page. We got these links removed and removed all traces of the attack such as pages which were created in their own directory on our server 3 months later I'm finding websites linking to us with similar anchor text to the ones above, however they're linking to the pages that were created on our server when we were attacked and they've been removed. So one of my questions is does this effect our site? We've seen some of our best performing keywords drop over the last few months and I have a feeling it's due to these spammy links. Here's a website that links to us <colgroup><col width="751"></colgroup>
White Hat / Black Hat SEO | | blagger
| http://www.fashion-game.com/extreme/blog/page-9 | If you do view source or look at the cached version then you'll find a link right at the bottom left corner. We have 268 of these links from 200 domains. Contacting these sites to have these links removed would be a very long process as most of them probably have no idea that those links even exist and I don't have the time to explain to each one how to remove the hacked files etc. I've been looking at using the Google Disavow tool to solve this problem but I'm not sure if it's a good idea or not. We haven't had any warnings from Google about our site being spam or having too many spam links, so do we need to use the tool? Any advice would be very much appreciated. Let me know if you require more details about our problem. <colgroup><col width="355"></colgroup>
| | | |0 -
How do I place the product link on my blog?
I have a shop and also a blog where I explain better the products on the site, such as: how to use, tips, recipes and more. How do I place the product link on my blog? Should I put a link with nofollow? Should not I put link? To put the link anchor text or just put the page URL? Don’t I need to worry about it?
White Hat / Black Hat SEO | | soulmktpro0 -
Thought on optimising the perfect keyword location link
My site works a bit like a directory, so say I have a page called "Ice Cream Vendors" - on that page I would talk a bit about Ice Cream Vendors, then I will have a list of Ice Cream Vendor Locations. My list of locations can be quite big depending on the product and the amount of locations they occur in - when you click a location, it goes to a page showing all "ICeCream Vendors" in that location. So Currently I will have a table on the page a bit like this: ICE CREAM VENDOR LOCATIONS
White Hat / Black Hat SEO | | James77
New York
Miami
Las Vegas This is all perfectly nice, simple and usable - BUT it is not producing perfect keyword links - for perfect keyword links the list should be like this: ICE CREAM VENDOR LOCATIONS
New York Ice Cream Vendors
Miami Ice Cream Vendors
Las Vegas Ice Cream Vendors Now I have my perfect anchor links - BUT it looks rediculous and is NOT user friendly. So What do I do?
1/. Build it for users and not have perfect anchor links, and loose in SEO?
2/. Build a perfect SEO links and make it less usable and looking spammy? OR 3/. Deliver the search engine the perfect SEO links, and the user the userfriendly version? In this I mean I could do the following:
SE's (and screen readers I think would see):
ICE CREAM VENDOR LOCATIONS
New York Ice Cream Vendors
Miami Ice Cream Vendors
Las Vegas Ice Cream Vendors Users would See
ICE CREAM VENDOR LOCATIONS
New York
Miami
Las Vegas Now in my view I am doing nothing wrong - I am mearly giving the user the most userfriendly version and I am giving the SE more information on the link, that the user doesn't need. So - In my view I am doing something that is honest - but what are your thoughts?? Has anyone tried to do this? Thanks0 -
Which of these elements are good / bad link building practices?
Hi, I need some help. I recently got some help with an seo project from a contractor. He did 50 directory submissions and 50 article submissions. I got good results, going up about 20 places (still a long way to the first page!) on google.co.uk on a tough key word Since this project I learned article marketing is not cool. So I am wondering about what I should do next. The contractor has proposed a new bigger project consisting of the elements listed below. I don’t know which of these elements are ok and which aren’t. If they are not ok are they: 1) a waste of time or 2) something I could get penalized for? Let me know what you think?? Thanks, Andrew 100 ARTICLE SUBMISSIONS [APPROVED ARTICLES] -> 1 article submitted to 100 article directories 50 PRESS RELEASE SUBMISSIONS [APPROVED & SCREENSHOTS]-> 1 PR writing & submissions to top 50 PR distribution sites each 150 PRIVATE BLOGS SUBMISSION [APPROVED ARTICLES] -> 1 article submitted to 150 private blogs submission 100 WEBSITE DIRECTORY SUBMISSION -> 1 url (home page) submitted to 100 top free web directories 50 SOCIAL BOOKMARKING [CONFIRMED LINKS] -> 1 url of site submitted to top 50 social bookmarking websites 40 PROFILE BACK-LINKS [CONFIRMED LINKS] -> 1-3 url's of site submitted and create 40 profile websites 50 SEARCH ENGINES -> submission to all the major search engines 20 NEWS WEBSITES -> Ping all links from reports to news websites
White Hat / Black Hat SEO | | fleurya0