Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How valuable is a link with a DA 82 but a PA of 1?
-
Our county's website has a news' blog, and they want to do an article about an award we won. We're definitely going to do it, and we're happy about the link. However, all the other news' articles they have only have a PA of 1. The DA is 82, and the link is completely white hat. It's a govt site in our locale, however, with such a terrible PA, I'm don't think the link is really all that great from an SEO stand point. Am I right or wrong (or is it some dreadful murky grey area like everything else in this industry (which I'm thankful to be a part of
)?Thanks so much for any insights!
- Ruben
-
Those are very good points. Thanks Lewis!
-
The Page Authority will be 1 as it'll be a brand new page. You don't create a page with an instantly high PA, it has to be earned. Take the BBC, for example; if they create a news story today the page will have a PA of 1 but a  DA of 100, but most SEOs would love a link from the BBC!
News websites are constantly adding new pages as new stories break. It's unlikely these types of pages will get huge PAs as, let's face it, yesterday's news won't continue to attract many backlinks after day one or two of the story breaking.
Keep up the good work! You should certainly see some positive results if you keep building links like that!
Cheers,
Lewis
-
As always, thanks everyone!
- Ruben
-
Thanks for the excellent answer, Travis. It was very insightful. I appreciate it.
- Ruben
-
I'll chime in to wholeheartedly agree with Ryan and Travis. This is a particularly valuable link from the standpoint of local SEO, given that it's coming from a local new source.
-
I agree with Travis. In short, yes it's an excellent link. Like Travis mentions, getting caught up in the numbers can be misleading at times, and for a short hand of the sites and people you want to work with it's better to think of them as relationships. In this case, being connected to an official site that's reputable, spam-free, and exclusive is an excellent connection.
-
I would generally dispense with the concern over metrics, considering the source. It sounds like a great citation source, regardless. Plus it may do what links were intended to do in the first place: Drive Traffic
OSE, aHrefs, Majestic and the like are just keyhole views into what's really going on. Albeit important keyhole views, but still limited insights into the big picture.
I would challenge that if one focuses less on granular metrics, and puts more attention into traffic and general relevancy; one would be happier with the results and have more time for generating similar results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is link equity passed through redirect chains?
Hi there, When redirects are passed through multiple stages e.g. https://www.google.com 301 to http://www.bing.com 301 to http://www.yahoo.com Does http://www.yahoo.com still retain all link equity from the original referring domain, and is there a limit to the redirect chain before Google starts to not pass through link equity? Cheers
Technical SEO | | Corbec8881 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. OldÂ
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) NewÂ
domain.com/urbanÂ
domain.com/urban/tempeÂ
domain.com/urban/tempe/the-vale0 -
Why did my website DA fell down?
Hello, Could you please let me know why might my website's DA have fallen down in merely a week? What might be a reason? I also noticed traffic from google dropped down at the very same week. Will be very thankful for any advise!
Technical SEO | | kirupa0 -
Fake Links indexing in google
Hello everyone, I have an interesting situation occurring here, and hoping maybe someone here has seen something of this nature or be able to offer some sort of advice. So, we recently installed a wordpress to a subdomain for our business and have been blogging through it. We added the google webmaster tools meta tag and I've noticed an increase in 404 links. I brought this up to or server admin, and he verified that there were a lot of ip's pinging our server looking for these links that don't exist. We've combed through our server files and nothing seems to be compromised. Today, we noticed that when you do site:ourdomain.com into google the subdomain with wordpress shows hundreds of these fake links, that when you visit them, return a 404 page. Just curious if anyone has seen anything like this, what it may be, how we can stop it, could it negatively impact us in anyway? Should we even worry about it? Here's the link to the google results. https://www.google.com/search?q=site%3Amshowells.com&oq=site%3A&aqs=chrome.0.69i59j69i57j69i58.1905j0j1&sourceid=chrome&es_sm=91&ie=UTF-8 (odd links show up on pages 2-3+)
Technical SEO | | mshowells0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.htmlÂ
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Advice on Linking to an Adult Related Website
I have a question regarding whether or not Google would penalize my main website for linking to a website that has adult content. The site I am linking to is not a porn site, rather it is a site that sells web site templates for adult related stores selling sexy toys, videos, etc. For example my site that is linking to the adult related website is here: http://www.websitetemplatedesign.com/ and the link to the site is in the footer at the bottom left which is an icon. And it links to http://www.adultsextemplates.com/ Im just looking for advice as to whether or not this could be a penalty or not. I did suffer major SERP loss in the last month and Im trying to find what I am doing that may have caused this. Any advice would be appreciated.
Technical SEO | | jmccommas0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0