SEO Optimization for Sales Page
-
Hi,
I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO.
This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page.
For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product.
The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways.
Any thought would be appreciated.
-
The first question I asked in this forum was very similar to this.
It can be very difficult to optimize sales pages, especially the long-form very sales-y type. In many cases there really isn't anything you can do to the content because the sales copywriter chooses very specific language to get the message across. Additionally, these pages tend not to be the sort of thing people will link to.
What I eventually chose to do was to use the targeted, helpful information page you mentioned to draw in the organic search and not worry about the sales pages beyond title, description, and canonical.
However if you do have the option to make your helpful information page and your sales page one and the same, that is a great choice.
-
I belive that you have to make page with great content and on the same page to lead people for Buy that product.
Example: http://www.mobilnishop.com/mobilni-telefoni/sony/Xperia-Z3-Compact-3494/
Behavior of the people is to explore befoure buy. But make it all on the one page - Info&Buy
I like to simplify things.
-
From an SEO point of view you just want the one page, with all the great content on with clear call to actions. You just want the one page to rank as highly as possible in the SERPs.
However if you are planning on doing an PPC, then I would suggest having your 'Dog Training Tips' page that then leads to a sales page - which is more sales focused. Big call to action, no wastage in terms of distracting information, if your paying for the traffic you want it to convert.
Just Organic: have the one page, but with clear call to action
If you plan on doing PPC: SEO landing page, but then when you click "get more info' (or something similar), it takes you to a second more sales page - which has clear call to actions.
Buy adding in the extra step, you may see a slight decline in Organic C/R, but your PPC C/R will be far higher.
That is what I would do, hope its useful.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We have new website abexpress.ae. The website is not ranking in the first page when I search with the Domain name itself. Any tips to improve the SEO for a new website?
We have launched a website abexpress.ae. The website is not ranking well even if we search with the Domain name. The Domain authority of the website it 10. How to increase this?
On-Page Optimization | | AlliedTransport0 -
What's the best SEO tactics when you have a dedicated web address pointing to a page on a different site?
Hope someone can help with a question I've got about sorting out some duplicate content issues. To simplify the question, imagine there is a website a.com which has a page a.com/newslettersignup. In addition to the a.com domain, there is also a different web address, ashortcut.com, which points to a.com/newslettersignup. ashortcut.com is the web address that is advertised in marketing material etc. So what is the best way then to tell Google etc. that ashortcut.com is the preferred URL for the page which sits at a.com/newslettersignup? The advice I've read about the canonical tag, for example, doesn't cover this exact scenario so although it can support cross-domain information, I'm not sure if that's the best route to follow. Thanks!
On-Page Optimization | | Nobody15755058948220 -
Contact pages coming up for keywords above landing pages
I have two examples of contact pages coming up over designated landing pages Keyword: Nickel Alloys for www.neonickel.com Keyword: Artificial Grass for www.artificialgrass4u.co.uk Is there anyway I can stop this happening?
On-Page Optimization | | icansee0 -
Why would my homepage be ranked lower (Page Rank 2) than my other pages on the site (PR3) ?
Why would my homepage be ranked lower (Page Rank 2) than my other pages on the site (PR3) ?
On-Page Optimization | | dmurtagh0 -
Linking Back to the Same Page
What are the other seo's opinions on linking the same keyword you are targeting lets take an example like Trampolines. So we have a Online shop selling trampolines would you feel it a good or bad thing to link the keyword trampolines from the homepage to the homepage almost creating a loop. Some SEO's say yes some say no ?
On-Page Optimization | | onlinemediadirect0 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0 -
On page links?
Hi all, Ive be going through the pages in my site getting rid of errors so i can the work of a clean slate and get the best for my site. However, i have a large amount of pages which is flagged up by seo moz pro tool as too many on page links. How bad is this in terms of seo rankings? Thanks
On-Page Optimization | | wazza19850