Page Rank Worse After Optimization
-
For a long time, we had terrible on page SEO. No keyword targeting, no meta titles or descriptions. Just a brief 2-4 sentence product description and shipping information. Strangely, we weren't ranking too bad. For one product, we were ranking on page 1 of Google for a certain keyword.
My goal to reach the top of page 1 would be easy (or so I thought).
I have now optimized this page to rank better for the same keyword. I have a 276 word description with detailed specifications and shipping information. I have a strong title and meta description with keywords and modifers. I have also included a video demonstration, additional photos and an PDF of the owners manual.
In my eyes, the page is 100% better than it ever was. In the eyes of MOZ, it's better also. I've got an A with the On-Page Grader.
Why is this page now ranking on page 8 of Google? What have I done wrong? What can I do to correct it?
-
Thanks Dirk -
I will try out your suggestions and let you know my results. I appreciate your help.
-
Hi Dustin
I checked the last example a bit more in detail:
Webpagetest indicates that his page is even heavier than the one I tested the first time - results here: http://www.webpagetest.org/result/150501_XQ_Q1H/ (load time ok - but page way to heavy)- page speed analyser results are not terrific either. Check also the links on the page - a lot of your css files seemed to be 301 to a new location - it's better to call directly the final location. Optimising shouldn't be too difficult - compressing images, js,..etc should really increase your scores.
Also on the technical side, probably good to clean the code a bit. You don't really have to pass the W3C validator test, but it seems your page generates a awful lot of errors.
From a content perspective - looks good. A remark could be that a lot of content is not directly visible when loading the page (read more, tabs). Google announced end of 2014 that they don't really like content that is hidden when the page is loaded (https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html). Don't really think this would cause a drop - but it's something you could consider changing if you modify the HTML code.
Hope this helps,
Dirk
-
Hi Dirk -
It's actually another website, not included in my profile.
The page is: http://www.1-800-shaved-ice.com/simply-a-blast-snow-cone-machine.htmlI did the same optimization with some other pages, and we are ranked number 1 on the first page. These are the pages that have done extremely well.
http://www.1-800-shaved-ice.com/c-hc-8e.html
http://www.1-800-shaved-ice.com/swanblocshav.htmlThanks for your feedback
-
Hi Dustin,
If the site is the one mentioned in your profile - it's almost certain that it's a speed/performance issue. I checked one product page - and grade from google for desktop is 49/100 - 67/100 for mobile. Webpage test indicates the page size of 2700K - mainly images, javascript & flash. It should not be to difficult to improve these scores - optimising the images & the js will help a lot.
rgds,
Dirk
-
This can have different reasons - without having the actual example it's difficult to assess. Based on the info you give, adding all this content, video, images, it could be that your page became a lot heavier to load (check the page on webpagetest.org and with pagespeed insights). May be you exaggerated a bit with the optimisation - and is Google considering the page a bit too spammy.
If possible, can you give the actual url of the page?
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
How To Rank Our Featured Snippet - What Changes Are Needed On Our Page?
I've read a number of articles that have been helpful, but most of them are specifically still just trying to prove the value of the snippets and more recently show you how to find what search terms to rank for. What I'm really struggling with is exactly 'How do we rank for them, when we already have the #1 position and the featured snippet is going to another site'? Let me break this down a bit more: 1. We are measuring the 'SERP Features' within Moz Pro Tools and I've identified ~300 pages where there is a 'Featured Snippet' but I don't have the feature. 2. In a good portion of these, I'm outranking the site that has the 'Featured Snippet'. So I can compare my site, side by side to the 'Featured Snippet'. Now that I have the question, my ranking and the competition all in front of me. What changes are recommended I implement on our page? Is there a recommended process to follow?
Intermediate & Advanced SEO | | fabfrug0 -
980 links from 75 domains and Graded "A" on Moz Page Grader-- still not ranking for our term. Thoughts?
A few additional interesting details: A blog post we wrote with the same keyword ranks 8, but this page does not crack the top 20. Crazy competitive term-- top SERP are from HBR, Entrepreneur and Inc. We use Instapage as landing page builder-- could this effect our rankings? URL is not a subdomain Pretty stumped over here. Thanks y'all!
Intermediate & Advanced SEO | | lbernes220 -
What is happening with this page's rankings? (G Analytics screenprint attached) help me.
Hi, At the moment im confused. I have a page which shows up for the query 'bank holidays' first page solid for 2 years - this also applies to the terms 'mothers day', 'pancake day' and a few others (UK Google). And there still ranking. Here is the problem: Usually I would rank for 'bank holidays 2014' (the terms with the year in are the real traffic drivers) and would be position 3/5. Over the last 3 months this has decayed dropping position to 30+. From the screenprint you can see the term 'Bank Holidays' is holding on but the term 'bank holidays 2014' is slowly decaying. If you query 'bank holidays 2015' we don't appear in rankings at all. What is causing this? The content is ok, social sharing happens and the odd link is picked up hear and there. I need help, how do I start pushing this back in the other direction, its like the site is slowly dying. And what really kills me, is 2 pages are ranking on page1 off link farms. URL: followuk.co.uk/bank-holidays serp-decay.jpg
Intermediate & Advanced SEO | | followuk0 -
Will Using Attributes For Landing Pages In Magento Dilute Page Rank?
Hello Mozzers! We have an ecommerce site built on Magento. We would like to use attribute filters in our layered navigation for landing page purposes. Each page will have a unique URL, Meta Title and Meta Description. For example: URL: domain.com/art/abstract (category is Art, attribute is Abstract) Title: Abstract Art For Sale Meta: Blah Blah Blah Currently these attribute pages are not being indexed by google as they are set in google parameters. We would like to edit google parameters to start indexing some of the attribute filters that users search for, so they can be used as landing pages. Does anyone have experience with this? Is this a good idea? What are the consequences? Will this dilute Page Rank? Could this destroy the world? Cheers! MozAddict
Intermediate & Advanced SEO | | MozAddict0 -
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page?
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page? If I have 4 or 5 different hashtag link section pages , consolidated into one HTML Page, no chance to get one of the Hashtag Pages to appear as a search result? like, if under one Single Page Travel Guide I have two essential sections: #Attractions #Visa no chance to direct search queries for Visa directly to the Hashtag Link Section of #Visa? Thanks for any help
Intermediate & Advanced SEO | | Muhammad_Jabali0 -
Interesting PAGE RANK flow
I have a website with PR2 at the home page. In the top menu, i have a link to 4 different pages. All but one have PR1. The only difference is that the page that doesn't have the PR1, is a page where the content has been loaded using Ajax. This page says "Without qualify" Strange or logical?
Intermediate & Advanced SEO | | Barbio0