Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to fully index big ecommerce websites (that have deep catalog hierarchy)?
-
When building very large ecommerce sites, the catalog data can have millions of product SKUs and a massive quantity of hierarchical navigation layers (say 7-10) to get to those SKUs. On such sites, it can be difficult to get them to index substantially. The issue doesn’t appear to be product page content issues. The concern is around the ‘intermediate’ pages -- the many navigation layers between the home page and the product pages that are necessary for a user to funnel down and find the desired product. There are a lot of these intermediate pages and they commonly contain just a few menu links and thin/no content. (It's tough to put fresh-unique-quality content on all the intermediate pages that serve the purpose of helping the user navigate a big catalog.) We've played with NO INDEX, FOLLOW on these pages. But structurally it seems like a site with a lot of intermediate pages containing thin content can result in issues such as shallow site indexing, weak page rank, crawl budget issues, etc. Any creative suggestions on how to tackle this?
-
Yes, the links should come from your own website.
If you have a powerful site, creating sitewide links to several logical category pages within your product pages can be adequate.
If your site is new or not very strong yet then it may be best to grow the number of product pages in steps as your site is able to get them in the index and hold them in the index. A weak site will probably not be able to get 5,000,000 pages indexed. If your site is not powerful, attempting to do it usually results in a ranking decline on the original part of the site.
-
Thanks for the response. To clarify... you're suggesting we link internally from our highest PR pages to pages deep inside the catalog (ie. product pages)?
-
Link deep into the site at many different internal hubs from high PR pages. That forces spiders into the depths of the site and forces them to chew their way out through unindexed pages. These links must remain in place permanently if you want the site to stay in the index, because if Google goes too long without spidering a page it will forget about it.
A mistake that people often make is to try to place five million pages on a PR3 website. That will not work. Not enough spiders coming in. For a site like you are talking about you might need many dozen healthy PR6 links or hundreds of PR5 links and quite a bit of prayer. For a site as deep as yours you might need to link to hubs at multiple depths because Google does budget the amount of crawl that they will perform. The spiders will die down there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to de-index old URLs after redesigning the website?
Thank you for reading. After redesigning my website (5 months ago) in my crawl reports (Moz, Search Console) I still get tons of 404 pages which all seems to be the URLs from my previous website (same root domain). It would be nonsense to 301 redirect them as there are to many URLs. (or would it be nonsense?) What is the best way to deal with this issue?
Intermediate & Advanced SEO | | Chemometec0 -
Ecommerce Duplicate Product Descriptions across 3 websites
Hi, We are an e commerce company that has our own domain but also sell the same products on eBay and Amazon. What is the feeling on the same exact descriptions being used on different platforms? Do they count as duplicate content? Will our domain be punished/penalised as our domain does not have as much authority as EBay or Amazon? We have over 5,000 products with our own hand written product descriptions. We want our website to be the main place/ have priority over the above market places. What's the best suggestion/solution? thanks,
Intermediate & Advanced SEO | | Roy19730 -
Redirecting index.html to the root
Hi, I was wondering if there is a safe way to consolidate link juice on a single version of a home page. I find incoming links to my site that link to both mysite.com/ and mysite.com/index.html. I've decided to go with mysite.com/ as my main and only URL for the site and now I'd like to transfer all link juice from mysite.com/index.html to mysite.com/
Intermediate & Advanced SEO | | romanbond
When i tried 301 redirect from index.html to the root it created an indefinite loop, of course. I know I can use a RewriteRule.., but will it transfer the juice?? Please help!7 -
XML Sitemap index within a XML sitemaps index
We have a similar problem to http://www.seomoz.org/q/can-a-xml-sitemap-index-point-to-other-sitemaps-indexes Can a XML sitemap index point to other sitemaps indexes? According to the "Unique Doll Clothing" example on this link, it seems possible http://www.seomoz.org/blog/multiple-xml-sitemaps-increased-indexation-and-traffic Can someone share an XML Sitemap index within a XML sitemaps index example? We are looking for the format to implement the same on our website.
Intermediate & Advanced SEO | | Lakshdeep0 -
How do you de-index and prevent indexation of a whole domain?
I have parts of an online portal displaying in SERPs which it definitely shouldn't be. It's due to thoughtless developers but I need to have the whole portal's domain de-indexed and prevented from future indexing. I'm not too tech savvy but how is this achieved? No index? Robots? thanks
Intermediate & Advanced SEO | | Martin_S0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0 -
De-indexed Link Directory
Howdy Guys, I'm currently working through our 4th reconsideration request and just have a couple of questions. Using Link Detox (www.linkresearchtools.com) new tool they have flagged up a 64 links that are Toxic and should be removed. After analysing them further alot / most of them are link directories that have now been de-indexed by Google. Do you think we should still ask for them to be removed or is this a pointless exercise as the links has already been removed because its been de-indexed. Would like your views on this guys.
Intermediate & Advanced SEO | | ScottBaxterWW0 -
How To Best Close An eCommerce Site?
We're closing down one of our eCommerce sites. What is the best approach to do this? The site has a modest link profile (a young site). It does have a run of site link to the parent site. It also has a couple hundred email subscribers and established accounts. Is there a gradual way to do this? How do I treat the subscribers and account holders? The impact won't be great, but I want to minimize collateral damage as much as possible. Thanks.
Intermediate & Advanced SEO | | AWCthreads0