Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Migrating to new subdomain with new site and new content.
-
Our marketing department has decided that a new site with new content is needed to launch new products and support our existing ones. We cannot use the same subdomain(www = old subdomain and ww1 = new subdomain)as there is a technically clash between the windows server currently used, and the lamp stack required to run the new wordpress based CMS and site. We also have an aging piece of SAAS software on the www domain which is makes moving it to it's own subdomain far too risky.
301's have been floated as a way of managing the transition. I'm not too keen on that idea due to the double effect of new subdomain and content, and the SEO impact it might have. I've suggested uploading the new site to the new subdomain while leaving the old site in place. Then gradually migrating sections over before turning parts of the old site off and using a 301 at that point to finalise the move.
The old site would inform user's there is a new version and it would then convert them to the new site(along with a cookie to auto redirect them in future.) while still leaving the old content in place for existing search traffic, bookmarks and visitors via static URLs.
Before turning off sections on the old site we would create rel canonicals to redirect to the new pages based on a a mapped set of URLs(this in itself concerns me as the rel canonical is essentially linking to different content).
Would be grateful for any advice on whether this strategy is flawed or whether another strategy might be more suitable?
-
Patrick is right, the migration guide is an excellent source to make sure you've covered all the bases. That said, setting up 301 redirects is gonna have to happen. It may hurt, it may take a lot of time, but it's the best way I've found to minimize any negative impacts to rankings and traffic. There are, of course, ways to speed this up, but I wouldn't suggest looking for a work-around. It sucks to do but that's why new sites and new content on new domains can be such a nightmare.
It's mind-numbing as a task but your manager/client will be very impressed by it. Make sure to look over the inbound links to your site to ensure no pages are missed thereby breaking some of your link network.
-
Hi there
I would run through this migration guide step by step as it is quite comprehensive and can definitely help in making this as seamless as possible.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain or subfolder?
Hello, We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
Technical SEO | | pinder325
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain? What are your thoughts?0 -
Content in Accordion doesn't rank as well as Content in Text box?
Does content rank better in a full view text layout, rather than in a clickable accordion? I read somewhere because users need to click into an accordion it may not rank as well, as it may be considered hidden on the page - is this true? accordion example: see features: https://www.workday.com/en-us/applications/student.html
Technical SEO | | DigitalCRO1 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Removed Subdomain Sites Still in Google Index
Hey guys, I've got kind of a strange situation going on and I can't seem to find it addressed anywhere. I have a site that at one point had several development sites set up at subdomains. Those sites have since launched on their own domains, but the subdomain sites are still showing up in the Google index. However, if you look at the cached version of pages on these non-existent subdomains, it lists the NEW url, not the dev one in the little blurb that says "This is Google's cached version of www.correcturl.com." Clearly Google recognizes that the content resides at the new location, so how come the old pages are still in the index? Attempting to visit one of them gives a "Server Not Found" error, so they are definitely gone. This is happening to a couple of sites, one that was launched over a year ago so it doesn't appear to be a "wait and see" solution. Any suggestions would be a huge help. Thanks!!
Technical SEO | | SarahLK0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
Is there a great tool for URL mapping old to new web site?
We are implementing new design and removing some pages and adding new content. Task is to correctly map and redirect old pages that no longer exist.
Technical SEO | | KnutDSvendsen0 -
Duplicate Content issue
I have been asked to review an old website to an identify opportunities for increasing search engine traffic. Whilst reviewing the site I came across a strange loop. On each page there is a link to printer friendly version: http://www.websitename.co.uk/index.php?pageid=7&printfriendly=yes That page also has a link to a printer friendly version http://www.websitename.co.uk/index.php?pageid=7&printfriendly=yes&printfriendly=yes and so on and so on....... Some of these pages are being included in Google's index. I appreciate that this can't be a good thing, however, I am not 100% sure as to the extent to which it is a bad thing and the priority that should be given to getting it sorted. Just wandering what views people have on the issues this may cause?
Technical SEO | | CPLDistribution0
