Franchise-Like Duplicate Sites
-
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue.
Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands.
So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
-
When it comes to duplicate content, Google typically compares one web page versus another web page. So, if the site does have a different company name (franchise name) and carries a different set of products or a some similar products, then it sounds as if the pages on the site won't be considered duplicates. They may be similar, but not necessarily duplicates. It would be best to make sure that each site doesn't use the same exact web design template, as well.
You can run the site through Copyscape.com and Siteliner.com to identify duplicate content issues with the sites. Most good writers will be able to write the content in a way that talks about the same products or services but doesn't include the same text as other sites.
-
As Donald says you can rewrite content for each location and give it a location specific flavor.
One thing I would also recommend when working on something like this is spend the time trying to get some user generated content such a reviews and testimonials. This will give it a more unique local feel.
If each location has similar products but not exactly the same could you slightly vary product focus and weight of content accordingly.
I don't know you setup or budget but you could even look to get different writers for different locations. You may even look to get different business owners/franchise managers to have input on the content for their site. In some situations you may even have some keen to write some content that you can proof/edit.
Hope this helps
-
Avoiding duplicate content is easy, do not copy the content written for one site and paste to another site. The key here will be creativity. Writing uniquely different content that is specific to each location is a challenge but it will pay off in the long run.
Say the service is doggy day care, the content can be uniquely different from each location while promoting the services located at each location. Just write it differently. Use terms common to each location while being specific to services. Maybe one service in the scenario is outside playtime. One location may have a Nancy who runs the dogs out side and has unique qualifications then Bob who does the same thing at another location. Same service different content.
Is the site an online store that sells products online?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have an integrated blog on my website, but should I have another blog elsewhere? Like Blogger? Tumblr?
Is it a good or bad idea to have other blogs, for the same company??
Content Development | | Coppell0 -
Is it a good idea to have campanion site?
I am just thinking to start a companion site, do you think its a good idea to have this sort of site. As i believe it may be the good source to get good referral traffic from this site.
Content Development | | Mustansar0 -
Guest blog on my web site.
**I received this email from a lady who wishes to write articles and post them on my site under my news section . Ok, if its quality I dont mind hiring somebody to create a post. Her proposal is as follows and this is her email :-**Basically what I can offer is to write a couple of articles for your News section, something fun and interesting for your visitors which will hopefully drag some traffic your way. I could make them well suited to your site and I could include in each a link to a client of mine - one who wants to be exposed on a good site like yours - and for doing that I can offer you compensation of £33 for each client link - 1 per article. For example, one client is Watches of Switzerland, so I could write an article about ideal wedding gifts for a groom maybe, or something about a perfect Honeymoon destination like Switzerland, and slip a link in there. Other clients include Weddingsite and Lampcommerce - which could be included in something about making a matrimonial home. There are a few stipulations I would need to abide by, like - the article would need to be 500 words, it would need the link to be a 'do follow' link, it would need a picture or two, and it would need a couple of 'sacrifice links' (just links to Wikipedia or something to make it more Google friendly). Question. Is this what a guest article is ? and also is the format ok ? Sorry if this seems a dumb question but still learning guys . King regards to everyone Peter
Content Development | | weddingshoesandaccessories1 -
Is Publishing Content from a Book to your Site Considered Duplicate Content?
It is a book we don't own, either. Would you need to somehow find the original and rel=canonical it? Or is this just all around bad to do? Thanks.
Content Development | | ThridHour0 -
Embed WordPress blog into site or /blog?
Hi, Just a quick question - I assumed it would be a better to have a WordPress blog in a sub folder rather than a sub domain however I just wondered would it offer any more / less value if I just embedded the WordPress blog into my existing code? Thanks, Dan
Content Development | | Sparkstone0 -
Moving a html site into Wordpress
I'm getting ready to move a site into Wordpress. The current or old site is built with static html pages. My question is, how should I handle Google with these old pages. Should I 301 redirect from each old page to the new? Or is there a better way to handle it?
Content Development | | brandco0 -
With the structure of WordPress when multiple tags are selected, SEOMoz reports show each URL/tag as duplicated content? What to do?
wordpress.com/blogpost/tag/word1 wordpress.com/blogpost/tag/word 2 etc. Same page, but WP generates multiple URLs for each tag. in reports, this shows as duplicate content. Is it something to worry about? If yes, what is the best fix?
Content Development | | VividImage0 -
Can someone define what a low quality blog is supposed to look like?
I know the recent Google update devalued a lot of low quality blogs, but i'm having a hard time understanding what can be considered low quality? My site is www.247VirtualAssistant.com and it wa sitting in the top 3 for all my keywords(virtual assistant, virtual assistants etc etc). Last month everything tanked and now on the 2nd and 3rd page for my keywords. I'm thinking this is because of a lot of my links got devalued but with my limited SEO knowledge, i'm having a hard time identifiyng these. Please help!
Content Development | | Shajan0