Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the best way to keep Google My Business reviews when the business changes names?
-
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
-
Hey There!
It sounds like a new GMB listing is in order to me. Like you, I'm a Local SEO, but without having complete knowledge of the situation, I'm making a general guess instead of giving informed advice. It's not unheard of for marketers to pay to consult with others marketers when in doubt. If, with the business' whole scenario before you, you're not 100% convinced you know the right course to set, it could be invaluable to to reach out to someone else in the industry and offer to pay for their time to consult with you while looking at the actual business and its history and goals. In your shoes, if I wasn't sure my advice was perfect, that's what I'd do
-
I am this client's local SEO consultant and was wondering what others have done in similar situations. I thought a new GMB page might be in order, too, though they're really just niching down further within the same industry and the reviews still apply to their updated offerings.
-
Hmm, there's some grey area here. A different brand offering different services sounds like a new company to me, likely necessitating starting over. That being said, your situation is one in which I'd recommend hiring a really qualified Local SEO consultant for whom you can 'open the books' in private. You might want to get in touch with one of these folks: https://moz.com/learn/local/trusted-providers
You want to be certain you're making the right move with this, as there are nuances to the situation a general discussion in a forum may not be able to pick up on/address. On that list, you might want to consider a company like Local Visibility System for some consulting to be sure you are correctly planning your rebrand and the citation work that will need to follow it. This is one of those business moves that can go well with proper planning or be a disaster if some element is missing from the strategy.
Hope this suggestion helps!
-
Same location, just the brand name and services offered are changing.
-
Hey there!
Is she also moving to a new location, or just re-branding her existing business?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Code Not Working – Used Business Review Bundle Plugin
Debt Collectors – Debt Collection Agency Melbourne Hi Moz Community One of our client website JMA Credit (https://www.jmacreditcontrol.com.au/ ) We have installed Business Review Bundle Wordpress plugin to display our Google Reviews on our website. https://richplugins.com/business-reviews-bundle-wordpress-plugin Enabled Rich snippet option – to display aggregate rating Schema code available on the source Also, tested on structured data testing tool – it shows everything is fine https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.jmacreditcontrol.com.au But, Aggregate rating (star) not displayed on the SERP Page Waiting for valuable response to get this issue fixed
Reviews and Ratings | | Bhisshaun0 -
Is It Beneficial to 'Like' My Clients Google Reviews?
I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?
Reviews and Ratings | | Justine.Hedge3 -
What do the symbols in the profile avatars in Google listing reviews mean?
A client of mine noticed that some of their customers that leave GMB listing reviews have special symbols in their profile avatars (please look at the attachment). Is this a sign of a influencer? Has anybody else noticed this? r6mhX
Reviews and Ratings | | BigChad20 -
Does anyone use an embeddable Google review widget?
Currently, I use an embeddable Yelp review widget on my site. The widget I use has been helpful, but is no longer actively maintained and I'd prefer to show Google reviews instead. Does anyone have a recommendation for a widget to embed Google reviews?
Reviews and Ratings | | Dions0 -
How can I avoid duplicate content when building a review widget?
My website has a profile page for each of the home improvement contractors who signs up. They accumulate reviews on those pages. I want to build a review widget to display our reviews on our contractors' websites. How can I avoid duplicate content issues for the reviews? Example of a profile page with a few reviews: http://www.thehomefixers.com/members/425/waterheaters-plus-llc.php
Reviews and Ratings | | menachemp0 -
Blocking Reviews by Blocking Words?
A client sent me an email this week, stating that you could block bad reviews on social media sites by "blocking" certain words from comments such as "I", "you", "them", "they"......she heard it at a conference from some other CEO's that had some problems with bad reviews. Essentially these CEO's blocked these words making the pages read only pages so no one could leave a review on social media sites. Now, I have never heard this tactic, nor think this is a good idea in any way shape or form. And I know that you can't block bad reviews from happening (without looking at the bigger picture and encouraging some look at internal processes and customer service). Has any one heard of this tactic? Or better, know of anywhere online that documents this idea of blocking words? I have to get back to her, but I have beaten the drum about how to acquire good reviews so much, I feel I am not getting through! Help! Thanks
Reviews and Ratings | | cschwartzel0 -
Do schema review numbers have to be manually updated?
Hi! I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added? I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift. Advice/input is appreciated!
Reviews and Ratings | | 199580 -
Too many reviews too quickly?
Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0