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How to Find Competitor PPC Keywords ?
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Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
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I'm using semrush so I would also suggest you to go for semrush.
thanks
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Hi Mahendra,
Semrush is good and has a very easily useable interface. My only critics would be that it focusses maily obn competition and my believe is that you should focus on your self and in distinguishing from the others. What would you do with the information if you know exactly on which keywords somebody has PPC on? Use them aswell?
Good luck!
Tymen
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Which one is the best and why?
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Hi Mahendra,
When it comes to seeing which keywords and ads your competitors are using, you can use tools like SpyFu, SEMrush, or iSpionage.
hope this helps.
Thanks
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