You're welcome.

I'd create the links once the page has been created. The links will help the new page get cached and start ranking. The only reason you wouldn't want to create links to that page is if that page presents more obstacles to converting a customer. But you should focus on removing those obstacles rather than avoiding linking to the page.

I think you could achieve good rankings by following that technique. Typically, you would want one page dedicated to each keyword you're targeting. This can get out of hand, but if you have good, unique content for that page/keyword, definitely create it.

Thank you for the advice, gentlemen.

Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category?

Thank you.