What are the best sources for finding competitor PPC spending by category?
-
Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category?
Thank you.
-
I as well had a Spyfu account. I wasn't impressed. The numbers are pretty inaccurate. The best you can do is get a very ballpark range of spend. However, I'm not sure there are bulletproof sources for this information outside the walls of the paid advertising provider anyway. I could be wrong though.
-
Unfortunately none of these tools give accurate info. I know because I compared against my own campaigns. Had a SPyfu paid acct for years and it is a useful tool, but not for quantifying adspend.
This was kind of helpful:
http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988Any other advice out there?
-
Thank you for the advice, gentlemen.
-
spyfu.com and keywordspy.com also gives you spend for competitors and allows you to see other competitors aswell
-
SEMRush is a good source I use; it will show you the sites estimated expense for PPC spend. I don't know if it can show you how much your competition spends based on category. I have never tried to figure this out with their tool. Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting a total monthly spend limit for the Adwords account
Hi, I manage a number of campaigns and even though I keep an eye on daily budget based on our monthly budget, I freak out thinking we would waste a lot more money accidentally. Is there a way how I can set a cap for the whole Adwords account so I will not go over, even if I leave daily campaign budgets on crazy amounts? Thanks. Regards, Katarina
Paid Search Marketing | | Katarina-Borovska0 -
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
Return of investment on spend on google adwords
Hi Running an adwords campaign for a builders/construction company namely double glazing what sort of return of investment could I expect to get on a return of £4000 per month? I know its a million dollar question but any insight or thoughts would be appreciated, especially on tracking ROI for example in this case it's just leads via a contact form on potential conservatory, windows or doors work which would be followed up via phone and an onsite visit.
Paid Search Marketing | | offonhols0 -
Is this PPC claim true?
I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice: 'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions' This this true and if so why would anyone want to bid on our brand terms?
Paid Search Marketing | | FBS1 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
How to find a good PPC firm
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results. My questions are: Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget? What are the key questions I should ask a PPC firm before I hire them? Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself? Thanks in advance!
Paid Search Marketing | | Brand_Psychic0 -
Best keyword traffic analysis tool for long tail search terms?
Please bare with me, this might turn into a bit of a waffle, but I'll get to my question... I promise! I've just been looking at our CPC traffic for April and 2 search terms jumped out at me. I recognised them from previous keyword research because they are search terms that I expected to be high traffic (from past experience), but Google Adwords keyword tools showed them to have no potential traffic, and next to no potential traffic (literally 0 local searches and 12 local searches per month). Last month search term A had 46 visits, with 19:25 average time on site and 8.70% bounce rate and search term B had 10 visits with 14:47 average time on site and 0% bounce rate. For very boring reasons we are not currently able to measure conversions on these terms since (they are related to consumer finance and when a customer applies for finance it is all done on our finance providers website) but despite the low volume, these are pretty good figures for on site behaviour and so it got me thinking... Is there a more accurate tool to estimate traffic volume that we should be using rather than the Adwords tools? I appreciate that the estimates are probably made based on historic search behaviour and April's traffic could just be a one off, but these particular terms used to be insanely popular 4-5 years ago when I worked at a competing company.
Paid Search Marketing | | DWJames1 -
Tools to Discover the Keywords Competitors are Buying in Adwords
Is there a tool that you can use to find out what words a competitor is using for google adwords?
Paid Search Marketing | | jaredspencer1