Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are the best sources for finding competitor PPC spending by category?
-
Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category?
Thank you.
-
I as well had a Spyfu account. I wasn't impressed. The numbers are pretty inaccurate. The best you can do is get a very ballpark range of spend. However, I'm not sure there are bulletproof sources for this information outside the walls of the paid advertising provider anyway. I could be wrong though.
-
Unfortunately none of these tools give accurate info. I know because I compared against my own campaigns. Had a SPyfu paid acct for years and it is a useful tool, but not for quantifying adspend.
This was kind of helpful:
http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988Any other advice out there?
-
Thank you for the advice, gentlemen.
-
spyfu.com and keywordspy.com also gives you spend for competitors and allows you to see other competitors aswell
-
SEMRush is a good source I use; it will show you the sites estimated expense for PPC spend. I don't know if it can show you how much your competition spends based on category. I have never tried to figure this out with their tool. Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Talking about competitors on your own website to improve quality score
Hi Mozzers, I'm seeing more and more companies improving their quality score by including information about their competitors on their website, when driving traffic from competitor brand terms. For example, for 'Yahoo Mail' related terms, Zoho drive traffic via an ad to this page: https://www.zoho.com/mail/yahoo-mail-alternative.html I'm planning a new campaign targeting competitor keywords and wondered what people think about this approach, and the legalities around talking about and comparing yourself to competitors on your own website?
Paid Search Marketing | | Zoope0 -
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | | brettgus0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0
