Difference hummingbird and rankbrain
-
From my understanding hummingbird is the fact that google is able to parse sentences and link entites to understand the meaning of content in a better way than with just keywords and rankbrain is about user intent, google understands that they are various ways to mean the same thing.
Is my understanding correct ?
Thank you,
-
I totally agree, thank you for your detailed explanation.
-
You can't really "optimize" for Hummingbird, but understanding RankBrain can certainly help you do keyword research and write relevant content better.
-
I know it's not very clear, but I think the important thing to remember about Hummingbird is that it was a complete rebuild of the core algorithm. I think natural language queries drove part of that rebuild, but Hummingbird covers a lot of ground and will be powering algo updates for months or years. As Danny said, it's like they put a whole new engine in the car. RankBrain is much more specific.
-
Thank you for the information Dr Pete. It is a little more clear. If I understand correctly rank brain is really about user intent in rewriting the query and Hummbird seems to be about voice searches and parsing but it is a little blurry in my mind as you would say other that people at google nobody really understands it fully.
Thank you,
-
I'm afraid it's probably more complicated than that, and I'm not sure anyone outside of Google (and most of the people inside of Google) has a handle on all of the details.
Hummingbird was very broad. It wasn't just an update, but an entire rebuild of Google's core "engine." When Google launched it, they gave examples that make us think a lot of the updates were necessitated by natural-language queries (voice certainly created some of that pressure). So, it definitely changed how Google processed very-long-tail queries, but I think it also created a framework for much more (and may have even been a foundation for RankBrain). Danny's very early FAQ is still a good resource:
https://searchengineland.com/google-hummingbird-172816
RankBrain causes confusion because it gets conflated with ML in search in general, but I think RankBrain has a very specific meaning to Google. I've written about it quite a bit and have had a handful of private conversations with Google employees, and still don't feel like I have all the facts. Here's what I'm comfortable saying... It is an ML-based approach to understanding query relevance, very likely related to models like Word2Vec. Best I know, it acts as a sort of re-ranking layer. So, Google returns results and then RB re-sorts them based on its understanding of relevance. So, truth be told, it's probably not as impactful as some folks think (ML in search could be much broader). It's most active for long-tail, natural-language queries, so there's some connection to Hummingbird, conceptually.
-
Thank yo. I read it and rank brain is clear hummingbird a little less but I think it is about the knowledge graph and parsing from what I understand.
-
Hi There!
We have two nice resources here on Moz that should help you feel totally clear on Hummingbird vs. Rankbrain:
https://moz.com/learn/seo/google-hummingbird
https://moz.com/learn/seo/google-rankbrain
Hope these help, but please let me know if you have any questions remaining after reading through those! I'm pretty sure I wrote both of them, so if anything isn't clear, just ask
-
Hello,
"RankBrain is an algorithm learning artificial intelligence system" - Wiki
Hummingbird is an update of Google's ranking algorithm.
They aren't something comparable because one is a system and one is a codename of an update to a system.
Hope this answered your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Optimize For Same Word, Different Spelling
Hi all. Just wondering what peoples stance is on using multiple variations of keywords on a webpage - those keywords that have the same meaning and search intent, but are just spelt differently. i.e. 'woodscrews' and 'wood screws' (the latter has a significantly higher search volume) You could approach the webpage in 4 different ways; 1. Use ONLY 'wood screws' on-page, and in the page <title><br />2. Use ONLY 'woodscrews' on-page, and in the page <title><br />3. Use BOTH 'wood screws' and 'woodscrews' on-page, and BOTH in the page <title><br />4. Use BOTH 'wood screws' and 'woodscrews' on-page, but ONLY one variation in the page <title></p> <p>We've run some tests in the past but there were never any clear takeaways, a mixed bag of results really.</p> <p>Also, If they are considered the same keyword by Google why are the ranking positions always different for each variation?</p> <p>I'm not sure there' a specific answer to this, just interested to hear peoples thoughts really.</p> <p>Many thanks in advance!</p> <p>Lee.</p></title>
Intermediate & Advanced SEO | | Webpresence0 -
Title Tag Verses H1 Tag. Is having both the same better than different if there's only one clear winner in keyword search volume
Hi Mozzers, I am going through my categories on my eccomerce hire site trying to improve things and just wanted to check this query with you My understanding is that if I have the same H1 and title tag, then that would give more weight for that keyword phrase? Would I also be correct in assuming that the H1 is more important than the title tag or should both be treated as equals in terms of SEO. My dimemla is that for certain products we hire, there's only really one clear winner in terms of keyword phrase. The others I find in keyword planner are way down the volume list , so I have tended to put the H1 and title tag as the same and then have H2 tag and a slightly different heading. Is that the best philosphy or should I really mix them up , so the the title tag, h1, h2 are different ? Also Currently My on page content mentions the the H1 tag near the beginning of the content. Is this correct or should I really be using the H2 tag phrase near the beginning of the content. For example - One of the products we hire out is carpet cleaners. Therefore the main keyword phrase is carpet cleaner hire
Intermediate & Advanced SEO | | PeteC12
and for our local pages its' carpet cleaner hire <city name="">.
This is my title tag and H1 tag and then for my h2 tag , I have something like "carpet cleaning equipment" with the content
mentioning carpet cleaner hire near the beginning.</city> I don't want to look likes its over optimization or mention the word hire to much but being a hire website, it's difficult not to and other keywords that don't mention it in it, are to varied so could increase bounce rates ?. When I look in GWT against my content keywords - the word hire shows a full bar. Just wondered what peoples thoughts are if what I am doing it okay?
thanks
Pete0 -
SEO impact difference between a URL Rewrite and 301 redirect
Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
Intermediate & Advanced SEO | | shloy23-2945840 -
SEO implications of serving a different site on HTTPS vs. HTTP
I have two sites: Site A, and Site B. Both sites are hosted on the same IP address, and server using IIS 7.5. Site B has an SSL cert, and Site A does not. It has recently been brought to my attention that when requesting the HTTPS version of Site A (the site w/o an SSL cert), IIS will serve Site B... Our server has been configured this way for roughly a year. We don't do any promotion of Site A using HTTPS URLs, though I suppose somebody could accidentally link to or type in HTTPS and get the wrong website. Until we can upgrade to IIS8 / Windows Server 2012 to support SNI, it seems I have two reasonable options: Move Site B over to its own dedicated IP, and let HTTPS requests for Site A 404. Get another certificate for Site A, and have it's HTTPS version 301 redirect to HTTP/non-ssl. #1 seems preferable, as we don't really need an SSL cert for Site A, and HTTPS doesn't really have any SEO benefits over HTTP/non-ssl. However, I'm concerned if we've done any SEO damage to Site A by letting our configuration sit this way for so long. I could see Googlebot trying https versions of websites to test if they exist, even if there aren't any ssl/https links for the given domain in the wild... In which case, option #2 would seem to mostly reverse any damage done (if any). Though Site A seems to be indexed fine. No concerns other than my gut. Does anybody have any recommendations? Thanks!
Intermediate & Advanced SEO | | dsbud0 -
Content question about 3 sites targeted at 3 different countries
I am new here, and this is my first question. I was hoping to get help with the following scenario: I am looking to launch 3 sites in 3 different countries, using 3 different domains. For example the.com for USA, the .co.uk for UK , and a slightly different .com for Australia, as I could not purchase .com.au as I am not a registered business in Australia. I am looking to set the Geographic Target on Google Webmaster. So for example, I have set the .com for USA only, with .co.uk I won't need to set anything, and I will set the other Australian .com to Australia. Now, initially the 3 site will be "brochure" websites explaining the service that we offer. I fear that at the beginning they will most likely have almost identical content. However, on the long term I am looking to publish unique content for each site, almost on a weekly basis. So over time they would have different content from each other. These are small sites to begin with. So each site in the "brochure" form will have around 10 pages. Over time it will have 100's of pages. My question or my worry is, will Google look at the fact that I have same content across 3 sites negatively even though they are specifically targeted to different countries? Will it penalise my sites negatively?
Intermediate & Advanced SEO | | ryanetc0 -
Target Different Countries
How to target same site with same content for different countries? Any Useful tips and techniques for both on page and off page
Intermediate & Advanced SEO | | cygnismedia0 -
Link building maximum to different sub domains?
Hi All, I'm launching a new website with a number of country specific sub-domains and I wanted to know if Google will calculate the number of new links as a root domain or if it will treat each subdomain seperately? For instance if I built 50 links per month to each of my five proposed subdomains would google see it as 250 links built to one root domain(and penalise me as a result) or will they view these subdomains independantly and accept these 50 links per page as an acceptable amount per sub domain. Thanks in advance. Ross
Intermediate & Advanced SEO | | Mulith0 -
We are a web hosting company and some of our best links are from our own customers, on the same IP, but different Class C blocks..
We are a web hosting company and some of our best links are from our own customers, on the same IP same IP, but different Class C blocks. How do search engines treat the uniqie scenario of web hosting companies and linking?
Intermediate & Advanced SEO | | FirePowered0