Difference hummingbird and rankbrain
-
From my understanding hummingbird is the fact that google is able to parse sentences and link entites to understand the meaning of content in a better way than with just keywords and rankbrain is about user intent, google understands that they are various ways to mean the same thing.
Is my understanding correct ?
Thank you,
-
I totally agree, thank you for your detailed explanation.
-
You can't really "optimize" for Hummingbird, but understanding RankBrain can certainly help you do keyword research and write relevant content better.
-
I know it's not very clear, but I think the important thing to remember about Hummingbird is that it was a complete rebuild of the core algorithm. I think natural language queries drove part of that rebuild, but Hummingbird covers a lot of ground and will be powering algo updates for months or years. As Danny said, it's like they put a whole new engine in the car. RankBrain is much more specific.
-
Thank you for the information Dr Pete. It is a little more clear. If I understand correctly rank brain is really about user intent in rewriting the query and Hummbird seems to be about voice searches and parsing but it is a little blurry in my mind as you would say other that people at google nobody really understands it fully.
Thank you,
-
I'm afraid it's probably more complicated than that, and I'm not sure anyone outside of Google (and most of the people inside of Google) has a handle on all of the details.
Hummingbird was very broad. It wasn't just an update, but an entire rebuild of Google's core "engine." When Google launched it, they gave examples that make us think a lot of the updates were necessitated by natural-language queries (voice certainly created some of that pressure). So, it definitely changed how Google processed very-long-tail queries, but I think it also created a framework for much more (and may have even been a foundation for RankBrain). Danny's very early FAQ is still a good resource:
https://searchengineland.com/google-hummingbird-172816
RankBrain causes confusion because it gets conflated with ML in search in general, but I think RankBrain has a very specific meaning to Google. I've written about it quite a bit and have had a handful of private conversations with Google employees, and still don't feel like I have all the facts. Here's what I'm comfortable saying... It is an ML-based approach to understanding query relevance, very likely related to models like Word2Vec. Best I know, it acts as a sort of re-ranking layer. So, Google returns results and then RB re-sorts them based on its understanding of relevance. So, truth be told, it's probably not as impactful as some folks think (ML in search could be much broader). It's most active for long-tail, natural-language queries, so there's some connection to Hummingbird, conceptually.
-
Thank yo. I read it and rank brain is clear hummingbird a little less but I think it is about the knowledge graph and parsing from what I understand.
-
Hi There!
We have two nice resources here on Moz that should help you feel totally clear on Hummingbird vs. Rankbrain:
https://moz.com/learn/seo/google-hummingbird
https://moz.com/learn/seo/google-rankbrain
Hope these help, but please let me know if you have any questions remaining after reading through those! I'm pretty sure I wrote both of them, so if anything isn't clear, just ask
-
Hello,
"RankBrain is an algorithm learning artificial intelligence system" - Wiki
Hummingbird is an update of Google's ranking algorithm.
They aren't something comparable because one is a system and one is a codename of an update to a system.
Hope this answered your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Furniture company with 1 website or a few different ones?
Hello everyone. We are a furniture company, selling sofas, mattress, outdoor furniture, many BBQ's in the future - Separate things, but all related in a way. I was thinking it would make us look like an 'authority' to have a separate website for everything and be more specialised and also look more specialised. What would be better for SEO?? Also (sneeking in a second question!), I have around 50 sofa designs - is it ok if the Meta description is the same for each one or should I change a word or 2 around? Many thanks!!
Intermediate & Advanced SEO | | cowhidesdirect0 -
I formed a network with 12 domains in 3 different data centers.
I formed a network with 12 domains in 3 different data centers.How should I link them to my main Domain? I did something : all minor domains link to main domain site-wide (nofollow) and 3-5 internal links from each minor domains go to sub pages of the major domain (dofollow linking from content). Shall I link each other like A>>c>d......
Intermediate & Advanced SEO | | onlinegiyim0 -
Should I make multiple landing pages for different cities?
I am trying to market my company to North Carolina & West Virginia. This is a bit of a challenge since the name is "Decorative Concrete of Virginia." My idea was to create landing pages for the specific areas (Greensboro & Raleigh, NC for now).... A new landing page them that I purchased came with a plugin that would allow you to generate a ton of landing pages with little effort by replacing some elements of the landing page, depending on the URL... For example, I have these two URLs set up right now: http://www.decorativeconcreteofvirginia.com/northcarolina/test/raleigh/nc http://www.decorativeconcreteofvirginia.com/northcarolina/test/greensboro/nc My question is... Is merely changing the city in each landing page enough, or should I change some of the other content too? I was going to create one landing page for NC, and then try to include all of the cities on that one page... but perhaps it would be easier to rank if I had one for each city. Any thoughts on this would be greatly appreciated. Thanks! Tim
Intermediate & Advanced SEO | | Timvroom0 -
Same content pages in different versions of Google - is it duplicate>
Here's my issue I have the same page twice for content but on different url for the country, for example: www.example.com/gb/page/ and www.example.com/us/page So one for USA and one for Great Britain. Or it could be a subdomain gb. or us. etc. Now is it duplicate content is US version indexes the page and UK indexes other page (same content different url), the UK search engine will only see the UK page and the US the us page, different urls but same content. Is this bad for the panda update? or does this get away with it? People suggest it is ok and good for localised search for an international website - im not so sure. Really appreciate advice.
Intermediate & Advanced SEO | | pauledwards0 -
Can you Canonical to a URL in a different folder under the same domain?
I want to know if it's possible to add a canonical tag to a URL that points to a URL under a different folder. Content is just about the same. Here's an example (fake urls and product, but structure and parameters are similar to my client's website): domain.com/toy-ducks-results.aspx?color=Purple&model=Elvis domain.com/toy-ducks-details.aspx?color=Purple&model=Elvis&style=Sparkly Let's say that my purple Elvis ducks are really popular. Is there any harm in putting a rel=canonical on the Sparkly Elvis ducks page to the purple Elvis ducks page? Even though they are two different folders? /toy-ducks-results and /toy-ducks-details So, in effect, the preferred folder is /toy-ducks-results Thanks in advance for any help.
Intermediate & Advanced SEO | | EEE30 -
Do you use a different tactic to optimize for Bing?
Google is king, but it seems as though there is a significant source of traffic and revenue from Bing. What is the preferred strategy? Optimize for Google and hope it filters to Bing? An obvious concern would be that if we change tactics to please Bing, we could stand to lose our rankings with Google. Any opinions/thoughts/feedback/suggestions would be appreciated.
Intermediate & Advanced SEO | | NaHoku0 -
Mobile Site - Same Content, Same subdomain, Different URL - Duplicate Content?
I'm trying to determine the best way to handle my mobile commerce site. I have a desktop version and a mobile version using a 3rd party product called CS-Cart. Let's say I have a product page. The URLs are... mobile:
Intermediate & Advanced SEO | | grayloon
store.domain.com/index.php?dispatch=categories.catalog#products.view&product_id=857 desktop:
store.domain.com/two-toned-tee.html I've been trying to get information regarding how to handle mobile sites with different URLs in regards to duplicate content. However, most of these results have the assumption that the different URL means m.domain.com rather than the same subdomain with a different address. I am leaning towards using a canonical URL, if possible, on the mobile store pages. I see quite a few suggesting to not do this, but again, I believe it's because they assume we are just talking about m.domain.com vs www.domain.com. Any additional thoughts on this would be great!0 -
Link Location Still Making That Much Difference?
I got to thinking earlier... I know obviously footer links are always going to be the bottom of the barrel but does the rest of block level analysis still mean as much... I mean, everybody went nuts with getting in-content links only so there's a billion and one badly written spammy blogs with useless content on just for the sake of getting in-content links instead of blogroll/sidebar links. I just wonder if maybe due to that, things might have levelled out a bit for link location and we hadn't noticed... or at least there's not been much discussion over it lately. Thoughts anyone?
Intermediate & Advanced SEO | | SteveOllington0