Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
-
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search.
That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system.
Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
-
Martijn,
I shouldn't have called it a "secret weapon" because an ads.txt file is public.
My question is really that given that Google looks at everything, it would be surprising if the search algos didn't check to see if there's an ads.txt file on the site, and give that some weight.
Anyone else looked at this or tested it?
-
Hi Scott, Interesting line of thought I must say, but unfortunately ads.txt is not a factor as there are also tons of sites out there that don't participate at all in using ads or anything of that nature that then immediately would be facing negative consequences of not using this file. I've worked for some sites that had this file up but first of all: the change that you make would be so small to dedicate just to that file that it would never ever be able to call itself a secret weapon in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What type of website is best for seo.
I need a new website for my health insurance business. What type is best for SEO? Many thanks
Web Design | | laurentjb0 -
How to split organic traffic for A/B testing
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
Web Design | | Jseddon920 -
Anyone using CloudFlare on multiple sites?
We are considering using CloudFlare as a CDN for a large group of sites. The fees are $5 to $200 depending on many factors. We tried the free trial on one site and were impressed with the results. I am wondering if any of you have any longer term experience with this and performance metrics, etc.
Web Design | | RobertFisher1 -
SEO and Squarespace? Is this Really an Option?
Hi all, Any feedback on Squarespace, SEO capabilites and ranking factors? I have a client wishing to use the platform and despite the good reviews, which appear to be from resellers by the way, the forums say not. Although apparently Rand Fishkin, SEOMoz (yes right here!) gave them a big thumbs up “The square space team have put together a remarkable platform, SEO friendliness! Really not sure here and don’t agree, there are many limitations and hosting with a template provider is always big no no. Cheers
Web Design | | VirginiaC
Virginia0 -
White Text / Black Background & SEO Impact
Does anyone know of any testing / studies with evidence that Google prefers dark text on a light background vs. light text on a dark background? I have a website that currently has light text on a black background, and really like the way it looks, but am concerned that the style may be hurting SEO. Moreover, redesigning something inverse with the same quality would be a large project and fairly costly, so I'd like to make sure the benefit will really be worth the cost before moving forward.
Web Design | | Bromtec0 -
Yes or No for Ampersand "&" in SEO URLs
Hi Mozzers I would like to know how crawlers see the ampersand (& or &) in your URLs and if Google frown upon this or not? As far as I know they purely recognise this as "and" is this correct and is there any best practice for implementing this, as I know a lot of people complained before about & in links and that it is better to use it as &, but this is not on links, this is on URLs. Reason for this is that we looking to move onto an ASP.Net MVC framework (any suggestions for a different framework are welcome, we still just planning out future development) and in order to make use of the filter options we have on our site we need a parameter to indicate the difference on a routing level (routing sends to controller, controller sends to model, model sends to controller and controller sends to view < this is pattern of a request that comes in on the framework we will be using). I already have -'s and /'s in the URLs (which is for my SEO structuring) so these syntax can't be used for identifying filters the user clicks or uses to define their search as it will create a complete mess in the system. Now we looking at & to say; OK, when a user lands on /accommodation and they selects De Kelders (which is a destination in our area) the page will be /accommodation/de-kelders on this page they can define their search further to say they are looking for 5 star accommodation and it should be close to the beach, this is where the routing needs some guidance and we looking to have it as follow: /accommodation/de-kelders/5-star&close-to-the-beach. Now, does the "&" get identified by search engines on a URL level as "and" and does this cause any issues with crawling or indexation or would it be best to look at another solution? Thanks, Chris Captivate
Web Design | | DROIDSTERS0 -
Implementing a new Nav Bar: Best practice, SEO benefit, your suggestions?
Hi Mozland, We are going to have a new Nav Bar for our site built from the horror that we currently have to up with. We want to make it a simple affair, similar to The Guardian two-tier Nav Bar - main menu which will drop down to the 2nd tier according to what you clicked on in tier one. Regular stuff, I think. Any suggestions, from your experience, about how best to implement this, what to include, what not to do, what can be included and done to make it as best it can be to get people to peruse our site as easily as possible? Thanks
Web Design | | Martin_S0 -
Combining web pages and it's affects on SEO?
We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page. This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc. Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?
Web Design | | SoundinTheory0
