Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
-
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search.
That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system.
Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
-
Martijn,
I shouldn't have called it a "secret weapon" because an ads.txt file is public.
My question is really that given that Google looks at everything, it would be surprising if the search algos didn't check to see if there's an ads.txt file on the site, and give that some weight.
Anyone else looked at this or tested it?
-
Hi Scott, Interesting line of thought I must say, but unfortunately ads.txt is not a factor as there are also tons of sites out there that don't participate at all in using ads or anything of that nature that then immediately would be facing negative consequences of not using this file. I've worked for some sites that had this file up but first of all: the change that you make would be so small to dedicate just to that file that it would never ever be able to call itself a secret weapon in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does too much inline CSS impact SEO rankings
Hello, Does implementing a lot of inline CSS have a negative impact on SEO rankings? I imagine it could affect page speed, but any other issues I might run in to?
Web Design | | STP_SEO1 -
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
Woocommerce SEO and Product attributes
Hi friends! I have a question that is advanced Woocommerce and seo-related.
Web Design | | JustinMurray
I'm seeing http://www.mywebsitex.com/pa_keyword/indexed in Google, but it cannot be properly optimized, and I would prefer to have a WordPress Page indexed for that keyword instead, which also lists those products and can be fully seo optimized. Woocommerce SEO plugin by Yoast lacks documentation and I have no clue if that would even fix this. I do have the Taxonomy (pa_keyword) set to not include these in the sitemap, but there doesn't seem to be a way to noindex/nofollow product attributes.
1. How can I best accomplish this?
2. Why are product attributes indexed by default?0 -
SEO strategy for UK / US websites
Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan
Web Design | | JaanMSonberg0 -
SEO and Squarespace? Is this Really an Option?
Hi all, Any feedback on Squarespace, SEO capabilites and ranking factors? I have a client wishing to use the platform and despite the good reviews, which appear to be from resellers by the way, the forums say not. Although apparently Rand Fishkin, SEOMoz (yes right here!) gave them a big thumbs up “The square space team have put together a remarkable platform, SEO friendliness! Really not sure here and don’t agree, there are many limitations and hosting with a template provider is always big no no. Cheers
Web Design | | VirginiaC
Virginia0 -
Website Redesign SEO Checklist
I am looking for a comprehensive Website Redesign SEO Checklist. One of my customers is changing its website design (including URL structure) and I need all kinds of suggestions for a smooth SEO operation. Thanks in advance!
Web Design | | stradiji0 -
Can white text over images hurt your SEO?
Hi everyone, I run a travel website that has about 30 pre-search city landing pages. In a redesign last year we added large "hero" images to the top of the page, and put our h1 headlines on top of them in white. The result is attractive, but I'm wondering if Google could be reading this page as "white text on white page", which is an obvious no-no, especially if it could seem that we're trying to hide text. Here's an example: http://www.eurocheapo.com/paris/ H1: Expert reviews of cheap hotels in Paris I should add that our SERPs for these city pages has dropped (for "Cheap hotels in X"), but it could obviously be related to other issues. Any advice would be appreciated. Many thanks! Tom
Web Design | | TomNYC0 -
Drop Down Menus & SEO?
Do these typically have a negative impact on SEO? I know this is kind of a vague question, does it make it harder to spider? Are there SEO friendly ways of coding these? There are so many sites out there that have these, so I've got to assume it's different on a case by case basis.
Web Design | | MichaelWeisbaum0