Hi everyone,
I run a travel-related website and work with various affiliate partners. We have thousands of pages of well-written and helpful content, and many of these pages link off to one of our affiliates for booking purposes.
Years ago I followed the prevailing wisdom and cloaked those links (bouncing them into a folder that was blocked in the robots.txt file, then redirecting them off to the affiliate). Basically, doing as Yoast has written: https://yoast.com/cloak-affiliate-links/
However, that seems kind of spammy and manipulative these days. Doesn't Google talk about not trying to manipulate links and redirect users? Could I just "nofollow" these links instead and drop the whole redirect charade? Could cloaking actually work against you?
Thoughts? Thanks.