How do you deal with spammy backlinks?
-
One of the web designers I work with asked me to do a preliminary site assessment on a small business website.
The owner of the business had a falling out with his previous web designer and moved over to the one I work with earlier this year.
The site has been redesigned but when analyzing the back links I discovered that the previous designer had created directories to create backlinks to the page. The PR 0 links from the site number about 150 and are from unrelated topic pages.
So, it made me wonder, how much damage can spammy backlinks do?
What is the best practice to deal with spammy backlinks if you find them?
-
hi
i have a question related to this but havent got answers yet
i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.
will that effect the sites i am about to link to?
i give you an example
i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good
I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?
thx
-
hi
i have a question related to this but havent got answers yet
i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.
will that effect the sites i am about to link to?
i give you an example
i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good
I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?
thx
-
Since there are a few different opinions on this topic, I figured I would weigh in.
A bad backlink profile can effect a sites SERPS, but it depends on the site. If your site has a mostly White Hat, clean on-page strategy, and mostly good backlink history, you should be fine. If your site has a lot of authority, then the bad back links definitely won't hurt you, they might even help you (read this), but be careful, because you still don't want to get to careless.
I would say that you should remove as many links as you can, and then forget about the rest. If you move forward and build a strong link profile that is filled with editorial links, and legitimately acquired reviews, you'll be fine.
Best of luck
-Bryant Jaquez
-
Yes, I've been building back links and it is good to know that it isn't too much to worry about.
-
Thanks Ross, that makes sense. Great to hear.
-
Thanks for your opinion. Actually, there was one porn page that linked over from the designer. It was one of the reasons the concern arose.
-
To add too the comments above specific spammy backlinks can infact hurt your site,
For example if all of a sudden you see a number of links to your website with anchor text to adult terms pointing to your website with your url from adult based websites. I have seen targeted spam in this way affecting websites.
But from what you explain the links that have been built by the prior designer do not seem tat bad at all, I would not worry too much.
-
I second the comment from Ross. I had a similar issue in the recent past. I found it best and easiest to try and forget about the bad back links and move forward with building quality ones....... just my two cents.
-
Hi SEOWriter,
Backlinks cannot hurt your website. Google will devalue the links bu they will not penalise you for having them. If they did penalise you for having spammy backlinks the first thing everyone would do is load up their favourite blog commenting software and blast a bunch of spammy links to the competitor website.
However, if you are really worried about the backlinks because they are paid links or on a site with malware on it. Contact the website owner and ask for them to be removed. Failing this I would just start a quality link building campaign and keep everything ncie and varied.
In my experience crap links from directories dont harm your site, and if your keyword is VERY low competition they will actually help it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do we lose Backlinks and Domain Authority of URL when we change domain Name?
Have 1 performing domain (Monthly - 4M visitor ) now we want to change domain name ( Brand name like SEOMOZ to Moz ). I have general knowledge about domain changing prevention tips like 301 redirection and other thing. My concern is about backlinks and DA. How can I prevent any lose from SEO Point of view. (backlink lose) Do I need to change all backlink form source or redirection is enough to get all reference traffic from that backlinks?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Help! I need help with building a backlink campaign. Need best practices please.
Hello everyone. I am stuck. I need some good advice on how to build a whitehat backlinking campaign, and I need some advice regarding how to do this, and strategy. Thanks!
White Hat / Black Hat SEO | | RyanEly19860 -
Backlinks from customers' websites. Good or bad? Violation?
Hi all, Let's say a company holds 100 customers and somehow getting a backlink from all of their websites. Usually we see "powered by xyz", etc. Is something wrong with this? Is this right backlinks strategy? Or violation of Google guidelines? Generally most of the customers's websites do not have good DA; will it beneficial getting a backlinks from such average below DA websites? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
How/Why do I have so many Spam backlinks?
I was looking in GWT yesterday and found we have several thousand "spam" backlinks...I am curious why this happens and how this happens? There are some links from websites/domains that are not mine that appear to be spam. However, we own a large group of domains and have noticed some of the links are coming from 2 of those sites/domains we own to my main site. The sites/domains are not active, we just own them. I am wondering how someone could access these domains that are not active and create spammy backlinks to my main website? (They created about 20,000 links). Thanks.
White Hat / Black Hat SEO | | carlystemmer0 -
Spamming Backlinks - doesn't seem to be detrimental enough?
Hi, We have noticed sites such as http://www.rattanfurnitureoutlet.co.uk & http://www.supremerattanfurniture.co.uk/ have huge numbers of what appear to be spam like and invaluable backlinks yet they have both maintained a great ranking for their search terms despite this. We would like to know why, does the good outweigh the bad so to speak?
White Hat / Black Hat SEO | | birdmarketing0 -
How will Google deal with the crosslinks for my multiple domain site
Hi, I can't find any good answer to this question so I thought, why not ask Moz.com ;-)! I have a site, let's call it webshop.xx For a few languages/markets, Deutsch, Dutch & Belgian, English, French. I use a different TLD with a different IP for each of these languages, so I'll end up with: webshop.de, webshop.nl, webshop.be, webshop.co.uk, webshop.com & webshop.fr They all link to eachother and every subpage that is translated from the other site gets a link as well from the other languages, so: webshop.com/stuff links to webshop.de/stuff My main website, webshop.com gets links from every other of these domain which Open Site Explorer as well as Majestic SEO sees as an external link. (this is happening) My question. How will Google deal in the long-run with the crosslinks coming from these domains? some guesses I made: I get full external links juice (content is translated so unique?) I get a bit of the juice of an external link They are actually seen as internal links I'll get a penalty Thanks in advance guys!!!
White Hat / Black Hat SEO | | pimarketing0 -
Is there a problem here - lots of backlinks from subdomains
Hi - just been looking at a clients backlinks and seeing a couple of hundred from this website - from different subdomains. http://www.wales.info/ is the main url then you have loads of subdomains: e.g. http://esplanade-hotel.wales.info/areasite_list.asp?Curpage=7&q_group=7 - all with follow backlinks pointing at the same bed and breakfast / hotel / hostel. I'm tempted to remove my listing or request nofollow links. Is that the right thing to do?
White Hat / Black Hat SEO | | McTaggart0 -
Spammy Links, SERPs, and Low Competition Keywords
While I've seen a lot of news about Google cleaning up content farms, link farms, and similar spam, I've also seen some companies start ranking very well for niche terms using these same practices. Question: Does Google completely discount links from content farms and similar sites or simply give them low value? Observation: I've seen a company start ranking well (top 3) for several terms when they used be on page 2. When I looked at their links, they are from article farms, directories, do-follow blogs and similar low-vale sources. Relative to others, they have about 10x the volume of links with the precise anchor text they are targeting. I wonder in absence of other information that these spammy links still count for something. Given the low competition for the term, this is enough to boost their rank. Just thoughts some thoughts as we are working on long-tail strategies for some key terms.
White Hat / Black Hat SEO | | jeff-rackaid.com0