How to track keyword performance over time?
-
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
-
You can run a graphical report showing your Ranking History for each keyword targeted since you started your campaign.
To do this log into your campaign. Click View This Campaign/All Keyword Rankings.
On your Rankings Report click on the ranking you want to see charted. For instance, if you rank #1 on Google for a keyword this week, you can click on that ranking and a graphical report showing your Ranking History for that keyword since you started your campaign for that word will appear.
-
I too wish there was something like this. I download the rankings to the .csv file and then import into my master file with all my keywords. Takes a few minutes but worth it --- I can see my trends based on my SEO work.
-
You can also use the free program cuterank. It works okay and if you buy it you may produce the reports as wel.
-
Ah I understand now. SEOmoz does not have anything like this in their arsenal. There are a number of tools that you can use to do this, the two i'm familiar with :
Of the two I found Raven Tools much better but Authority has some features Raven does not so it is a matter of preference. Best of luck!
-
Clarification: The SEOmoz Campaign Manager shows me how all of my keywords did compared to last week. Does SEOmoz keep a history of keyword positions over time so that I can see trends?
-
Could you provide some clarification on your question? In my mind tracking the positions of multiple keywords over time is the best way to evaluate the effectiveness of your SEO efforts, along with :
-
of Visitors (Broken down into Traffic Sources)
-
of Conversions (Try to assign a dollar amount for this)
- Statistics on the amount of Indexed data
Follow this up with :
- A snapshot of this same data from last month (or last quarter, or last week) to highlight what you've done for the website with a particular emphasis on ROI.
- A plan for what you are doing next month (or next quarter, or next week)
Obviously if the client wants to get further into specifics you should be knowledgeable and prepared to do this.
Sam Crocker wrote a great YouMoz post on this just last week, it's a great read : Improving Reporting Efficiency and Relevance
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why did I stop ranking on a keyword and how will I rank on it again?
I often see in my campaigns, that keywords which ranked on a page between spot 1 to 5 on the SERP stop being ranked on that respective page, causing the website to be in the 5th page or worse on Google. I also see that the keyword is not linked to a page anymore. What causes this to happen and how can I solve this from happening in the future? Capture.PNG
Moz Pro | | Ginovdw0 -
QUESTION. Keyword Stuffing reduction while maintaining SEO optimal density?
Optimizing a keyword for a page on MOZ is telling me with a red exclamation mark to avoid keyword stuffing but if I remove any more of the keyword i will have none left in the content but titles etc. The moz message doesn't go away no matter how many keywords are removed. I am using wordpress i have the keyword the title element, the image alt text, the meta description/title, can't take anymore out of the content nothing seems to change but I can't figure out why?
Moz Pro | | 247mobileservices0 -
Can appropriate alt text be considered keyword stuffing?
Hi all, I just used the Moz page grader on this page: http://giavan.com/collections/earrings/pearl for the keyword "pearl earrings". It's grading it a "B" and the most important issue is "Avoid Keyword Stuffing in Document". The keyword appears once in the title, once in the H1 tag, twice in the body and 31 times in alt image text. We've recently been taking the time to add alt text to all product images by simply copying the product name. So if the product name is "Pearl & Crystal Beaded Drop Earrings", that text is copied and pasted as the product image's alt text. This seemed like the best way because it's highly descriptive and obviously, quick to implement. But if search engines see this as keyword stuffing, I guess we should rethink it. I don't know why Google would have a problem with this - it doesn't negatively affect the user experience and clearly those alt tag are serving a specific purpose. Still, the Moz grader doesn't seem to like it so if anyone knows the best way to handle this (or ignore it?) I'd really appreciate your help. Thanks!
Moz Pro | | RichAlbanese0 -
Competitor Adwords Keyword Analysis
Hi everyone, My company is exploring moving into a new industry, and I'm struggling a bit with where to start regarding adwords / keywords. I'm wondering if you have any recommendations regarding a tool for analyzing what others in the space are using for keywords in Adwords (preferably including some detail regarding CPC, volume, etc...). There appear to be several options (both free and paid). I'm just looking for what you'd consider a good product (whether paid or otherwise). Thanks in advance and greatly appreciate any insight you may have. Best, Jason
Moz Pro | | ba_seomoz1 -
Q&A Forum Slow Performance
The dashboard works great, but the time to get a link to respond in the Q&A forum is painful. I am on a 15Mb connection and have an SSD hard drive. It is only this site that is slow. Is anyone else experiencing this? Or are you all very patient?
Moz Pro | | manintights280 -
Error on SEOMoz When Trying to Track Website. Please Advise
Hi, I'm trying to start a new campaign for a root domain, but I'm getting the "Roger found an error" and am not sure what to make of it. Error #1: "You've decided to set up a root domain campaign, but entered the subdomain path: www.siteurl.com. Don't worry, we'll switch that for you and crawl everything on the subdomain: www.siteurl.com. If you meant to set this up to only crawl pages in the root domain, click 'Go back and Change" and enter a root domain URL in step 1." Error #2: "Oops! The root domain siteurl.com redirects to a domain that is not within the specified root domain (www.siteurl.com). This will cause us to stop crawling as the first discovered page falls outside of the root domain you've defined. Please make sure you enter a root domain that resolves to a page that is under the root domain." What does this mean? Is there something I am doing wrong? The first error is what returned when I input www.siteurl.com. The second was returned when I put just siteurl.com. I didn't put up the exact URL for privacy reasons, but if you really do want to help me out, PM me and I can give you the real URL. Thanks in advance!
Moz Pro | | locallyrank0 -
SEO process suggestions / keyword analysis
hi all, we've done a bit of SEO over the years for our site, and are looking to pick things up this year and spend more time on SEO. first off, we are working on revising our keyword list & would like to view what keywords specific competitors are ranking for and try to target those keywords as well. is this possible via SEOmoz (similar to spyfu)? please let me know if you feel this is a good first step in picking up our SEO efforts for the new year. i've been looking at the research tools & is seems the Keyword Difficulty Tool hasn't been fully functional for the past week or so ("Our Keyword Difficulty Tool is having issues displaying AdWords API data. We are working with the AdWords API folks to get a fix soon!"). also, i noticed i can enter competitor sites in open site explorer & compare link metrics, but i don't see anywhere to compare keyword metrics. is there something i'm missing? thanks again everyone!
Moz Pro | | lsat0 -
Is there a way to manually update the keyword rankings tool in SEOmoz?
It appears that our keyword rankings update weekly on Thursdays. Is this the same across the board or is there a way to manually run an update?
Moz Pro | | Motivators0