Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to track keyword performance over time?
-
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
-
You can run a graphical report showing your Ranking History for each keyword targeted since you started your campaign.
To do this log into your campaign. Click View This Campaign/All Keyword Rankings.
On your Rankings Report click on the ranking you want to see charted. For instance, if you rank #1 on Google for a keyword this week, you can click on that ranking and a graphical report showing your Ranking History for that keyword since you started your campaign for that word will appear.
-
I too wish there was something like this. I download the rankings to the .csv file and then import into my master file with all my keywords. Takes a few minutes but worth it --- I can see my trends based on my SEO work.
-
You can also use the free program cuterank. It works okay and if you buy it you may produce the reports as wel.
-
Ah I understand now. SEOmoz does not have anything like this in their arsenal. There are a number of tools that you can use to do this, the two i'm familiar with :
Of the two I found Raven Tools much better but Authority has some features Raven does not so it is a matter of preference. Best of luck!
-
Clarification: The SEOmoz Campaign Manager shows me how all of my keywords did compared to last week. Does SEOmoz keep a history of keyword positions over time so that I can see trends?
-
Could you provide some clarification on your question? In my mind tracking the positions of multiple keywords over time is the best way to evaluate the effectiveness of your SEO efforts, along with :
-
of Visitors (Broken down into Traffic Sources)
-
of Conversions (Try to assign a dollar amount for this)
- Statistics on the amount of Indexed data
Follow this up with :
- A snapshot of this same data from last month (or last quarter, or last week) to highlight what you've done for the website with a particular emphasis on ROI.
- A plan for what you are doing next month (or next quarter, or next week)
Obviously if the client wants to get further into specifics you should be knowledgeable and prepared to do this.
Sam Crocker wrote a great YouMoz post on this just last week, it's a great read : Improving Reporting Efficiency and Relevance
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Long Do The Link Tracking Lists Take To Update?
Hi, How long do the link tracking lists take to update? It's been over a week and each is still showing a red cross. The reason I created it was because I migrated to a new domain name and Moz is still showing the backlinks on the old property and not the new (the domain swap happened in December 2020). I can see that Ahrefs has picked up all of the links - Both new and redirected - but Moz has not. When will this be reflected in Moz as it has already been over three months? Is there a reason for the above questions? I appreciate any response here. 🙂
Moz Pro | | Smarter_Finances3 -
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
A question on keywords that rank 51+
Good afternoon everyone. I wanted to pose a question to the group about keywords and the "on-page optimization - grade a page tool." I have a list of keywords that I am trying to rank for. Some of them are not ranked in the top 50, so on the keyword ranking tool it gives you the 51+ message in the rank column. For the items that are ranked I can try to improve them by looking at grade a page and typing in the URL and keyword. It will then give me a score and suggestions on how to improve it. With that being said, is there an easy way to find out which pages I should be optimizing those keywords which rank at 51+ for, besides typing the keywords in Google and seeing what URL it associates with the specific keyword? I hope the question above is clear.
Moz Pro | | trumpfinc0 -
Remove geographic modifiers from keyword list
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for. My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns. Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel? for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
Moz Pro | | dsinger0 -
How to track data from old site and new site with the same URL?
We are launching a new site within the next 48 hours. We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3
Moz Pro | | Issuer_Direct0 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0 -
Colors in keyword Difficulty Report
Hi Everyone Two quick questions today 1. How can I find out hat the different colors within the keyword Difficulty Report represent and how can I see examples of how this information can help us with our data analysis? 2. The second question I have is regarding the Term Extractor. Seems when I ran a domain it provided the wrong data. For example, it stated that a certain keyword exists certain number of times within the description and title of the page but when I looked at the source this was not the case so it made studying the competition harder.
Moz Pro | | DRTBA
Any suggestions or has anyone else noticed this? Thanks in advance for all your help.0 -
What is mT/mR good for In the keyword tool difficulty full report results?
So the ratio is MozTrust to MozRank, but what is this good for? What can I deduce from this and what can I use it for?
Moz Pro | | MarloSchneider2