Link Age as SEO factor?
-
Hi Guys
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspxWe will be doing the standard redirects etc
However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24sHe says that basically you loose a bit of page rank when you do a 301 redirect.
Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space.
So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect.
-But now I have another dilemma which I'm unsure about.
So the main question:
Is link age factor in rankings ?If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
-
Do you have the option of not displaying the extension on your URL? That way no matter what underlying language you use, you have the same URL and don't have to worry about updating links in the future.
-
The dev team is aware of the duplicate posting issue. I delete duplicate posts when I see them, but occasionally get errors myself.
-
Link age is not a factor.
Strength of domain/page the link is coming from is a factor. (would you want a day old link from the front page of SEOmoz, or a two year old link from your buddies blog?)
The only reason link age is thought to be a factor is that the older the link, the older the page the link is coming from, and the older the page the more time it has had to build more authority, thus pass more juice.
Great idea on getting those links manually changed!!!
-
Ho ho ho! Very whimsical indeed
For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work
( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content??? )
-
From a developer's point of view: If you do not already have the new system in place, I would suggest a MVC move rather than aspx on the dotnet platform and put a cfm handler in place to map the pages at the controller level. Goggle will not know know there has been a change and you site will perform much faster. Microsoft is tending to move away from the aspx to the more structured mvc version anyway.
-
apparently I was quick enough to answer it twice before you could answer once
I tried to delete the 2nd post but I get a site error. C'est la vie!
-
Update your links to get back 100% of your link juice back.
See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age
EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopfiy Technical SEO: Internal Linking Structure
Hi Community, While Shopify’s canonical tag properly points to the preferred version of the URL (i.e./product/product-title), internal links still point to the various non-canonical versions throughout the site. For example, in collection pages, each product thumbnail links to non-canonical URLs (i.e. /collection/collection-title/products/product-title). I know it is not good as we have to keep the linking consistent. So, I read a blog post by Moz and changed the internal link to the canonical URL(i.e./product/product-title). My change is from{{ product.url | within: collection }} to {{ product.url }}. Very interestingly, I can manage the change for some collections but some collections don't work. Can you please suggest how I can change fix the linking for all collection pages? One of the collection example that works: https://shopmtn.eu/collections/dirty-rigger ; One of the collection example that doesn't work: https://shopmtn.eu/collections/truss My Shopify Template: Parallax. THANK YOU VERY MUCHbN1Heqq zoyDPco
Intermediate & Advanced SEO | | Insightful_Media0 -
Affiliate Links Dilemma
Hello everyone. Our e-commerce website virtualsheetmusic.com has several hundreds affiliate incoming links, and many of them are "follow" links. I thought to redirect all incoming affiliate links to a "intermediate" page excluded by the robots.txt file in order to avoid any possible "commercial links" penalty from Google, but I now face a dilemma... most of our best referral links are affiliate links, by excluding those links from our back link profile could give us a big hit in terms of rankings. How would you solve this dilemma? What would you suggest doing in this sort of cases?
Intermediate & Advanced SEO | | fablau0 -
Do authority brand (business name) anchor text links still drive SEO rankings?
i have a question about links....if you get a link from a really good authority e.g. bbc.co.uk - website but the anchor text for that link is only your business name e.g Moz and not a chosen SEO keyword target..do you still stand to gain in terms of your overall SEO rankings?
Intermediate & Advanced SEO | | CayenneRed890 -
Is there any SEO advantage to sharing links on twitter using google's url shortener goo.gl/
Hi is there any advantage to using <cite class="vurls">goo.gl/</cite> to shorten a URL for Twitter instead of other ones? I had a thought that <cite class="vurls">goo.gl/</cite> might allow google to track click throughs and hence judge popularity.
Intermediate & Advanced SEO | | S_Curtis0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Age of a re-directed domain same as age of a static domain?
I know domain age plays a role in SEO--but, I am wondering if a domain is set up to 301 re-direct to another domain if it builds the same amount of authority over time as the static domain--just looking at age as a ranking factor, not links accumulated over time.
Intermediate & Advanced SEO | | nicole.healthline0 -
Where to link to HTML Sitemap?
After searching this morning and finding unclear answers I decided to ask my SEOmoz friends a few questions. Should you have an HTML sitemap? If so, where should you link to the HTML sitemap from? Should you use a noindex, follow tag? Thank you
Intermediate & Advanced SEO | | cprodigy290 -
Outgoing affiliate links and link juice
I have some affiliate websites which have loads of outgoing affiliate links. I've discussed this with a SEO friend and talked about the effect of the link juice going out to the affiliate sites. To minimize this I've put "no follows" on the affiliate links but my friend says that even if you have no follow Google still then diminishes the amount of juice that goes to internal pages, for example if the page has 10 links, 9 are affiliate with no follow - Google will only give 10% of the juice to the 1 internal page. Does anyone know if this is the case? and whether there are any good techniques to keep as much link juice on the site as possible without transferring to affiliate links? Appreciate any thoughts on this! Cheers
Intermediate & Advanced SEO | | Ventura0