Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link Age as SEO factor?
-
Hi Guys
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspxWe will be doing the standard redirects etc
However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24sHe says that basically you loose a bit of page rank when you do a 301 redirect.
Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space.
So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect.
-But now I have another dilemma which I'm unsure about.
So the main question:
Is link age factor in rankings ?If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
-
Do you have the option of not displaying the extension on your URL? That way no matter what underlying language you use, you have the same URL and don't have to worry about updating links in the future.
-
The dev team is aware of the duplicate posting issue. I delete duplicate posts when I see them, but occasionally get errors myself.
-
Link age is not a factor.
Strength of domain/page the link is coming from is a factor. (would you want a day old link from the front page of SEOmoz, or a two year old link from your buddies blog?)
The only reason link age is thought to be a factor is that the older the link, the older the page the link is coming from, and the older the page the more time it has had to build more authority, thus pass more juice.
Great idea on getting those links manually changed!!!
-
Ho ho ho! Very whimsical indeed
For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work
( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content??? )
-
From a developer's point of view: If you do not already have the new system in place, I would suggest a MVC move rather than aspx on the dotnet platform and put a cfm handler in place to map the pages at the controller level. Goggle will not know know there has been a change and you site will perform much faster. Microsoft is tending to move away from the aspx to the more structured mvc version anyway.
-
apparently I was quick enough to answer it twice before you could answer once
I tried to delete the 2nd post but I get a site error. C'est la vie!
-
Update your links to get back 100% of your link juice back.
See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age
EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
Majestic SEO Versus MOZ for Link Tracking
I have subscribed to Majestic SEO for three years and am considering cancelling it as it cost $600/year. Is this a false economy? Will I be losing essential data? Also, MOZ seems really deficient in the link tracking department. Its data seems plain wrong, showing far fewer domains pointing at my site than either Google Webmaster Tools or Majestic SEO. If I get rid of Majestic SEO are there any free/low cost tools that could take it's place? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
One Way Links vs Two Way Links
Hi, Was speaking to a client today and got asked how damaging two way links are. i.e. domaina.com links to domainb.com and domainb.com links back to domaina.com. I need a nice simple layman's explanation of if/how damaging they are compared to one way links. And please don't answer with you lose link juice as I have a job explaining link juice.... I am explaining things to a non techie! Thank you!!
Intermediate & Advanced SEO | | JohnW-UK0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10 -
RSS feeds- What are the secrets to getting them, and the links inside then, indexed and counted for SEO purposes?
RSS feeds, at least on paper, should be a great way to build backlinks and boost rankings. They are also very seductive from a link-builder's point of view- free, easy to create, allows you to specifiy anchor text, etc. There are even several SEO articles, anda few products, extolling the virtues of RSS for SEO puposes. However, I hear anecdotedly that they are extremely ineffective in getting their internal links indexed. And my success rate has been abysmal- perhaps 15% have ever been indexed,and so far, I havenever seem Google show an RSS feed as a source for a backlink. I have even thrown some token backlinks against RSS feeds to see if that helped in getting them indexed, but even that has a very low success rate. I recently read a blog post saying that Google "hates aRSS feeds" and "rarely spiders perhaps the first link or two." Yet there are many SEO advocates who claim that RSS feeds are a great untapped resource for SEO. I am rather befuddled. Has anyone "crackedthe code" onhow to get them,and the links that they contain, indexed and helping rankings?
Intermediate & Advanced SEO | | tclendaniel0