Link Age as SEO factor?
-
Hi Guys
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspxWe will be doing the standard redirects etc
However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24sHe says that basically you loose a bit of page rank when you do a 301 redirect.
Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space.
So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect.
-But now I have another dilemma which I'm unsure about.
So the main question:
Is link age factor in rankings ?If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
-
Do you have the option of not displaying the extension on your URL? That way no matter what underlying language you use, you have the same URL and don't have to worry about updating links in the future.
-
The dev team is aware of the duplicate posting issue. I delete duplicate posts when I see them, but occasionally get errors myself.
-
Link age is not a factor.
Strength of domain/page the link is coming from is a factor. (would you want a day old link from the front page of SEOmoz, or a two year old link from your buddies blog?)
The only reason link age is thought to be a factor is that the older the link, the older the page the link is coming from, and the older the page the more time it has had to build more authority, thus pass more juice.
Great idea on getting those links manually changed!!!
-
Ho ho ho! Very whimsical indeed
For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work
( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content??? )
-
From a developer's point of view: If you do not already have the new system in place, I would suggest a MVC move rather than aspx on the dotnet platform and put a cfm handler in place to map the pages at the controller level. Goggle will not know know there has been a change and you site will perform much faster. Microsoft is tending to move away from the aspx to the more structured mvc version anyway.
-
apparently I was quick enough to answer it twice before you could answer once
I tried to delete the 2nd post but I get a site error. C'est la vie!
-
Update your links to get back 100% of your link juice back.
See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age
EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Job Board SEO
Hello community, Should I be using canonical tags on every job posted on my job board and also every job category page? I currently use no canonicals on my job board but I still rank well organically.
Intermediate & Advanced SEO | | SO_UK1 -
SEO Strategy - Content/Outreach/Links
Hi everyone I'm trying to prioritise my tasks for 2018 & wondered if anyone had any useful templates they use? In terms of SEO tasks, my priority was going to be content/outreach/links - Focusing on user guides/blogs onsite Then outreach articles/some PR that doesn't go against Google guidelines offsite. My struggle with the onsite content/blogs we produce is we have no real social media plan/manager so my content outreach always seems hampered by this. I've tried taking on some of the social stuff, but this ends up being too much for just me to do. I wondered if there were any other SEOs who face this issue and who have found some good solutions? I'm stuck in a bit of a rut and can't seem to effectively push forward with outreach/content writing. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey1 -
Internal Linking
Hi I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater I have too many links, I think it was about 178. These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much. Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Best place to submit an SEO RFP? Anyone interested in 60 hours of SEO work?
I have a small SEO project (~ 60 hours of work) that I would like to get some help with. It is spread out over the span of 4 to 6 months (2 to 3 hours of work a week with the help of 10 - 15 support staff hours per week), and if it goes well there is an opportunity to extend the project through the rest of 2014. Does anyone here want to see the RFP or have any recommendations on where I can submit this request to get the maximum exposure? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
What is value in a back-link from article with multiple links pointing to various other sites?
In a standard article with 400-500 words my site got a back-link. However, within the article there are 4 other links pointing to other external content as well (so total 5 links within articles all pointing to external sites, and 1 of the links is to my site). All links are to relevant external content that is. Question: wouldn't it be much more valuable for my site if only my site got a back-link from the article, as less link juice is now passed to my site, since there are 4 other links pointing to various sites from this same article? Or, is the case that given the other links are pointing to quality material it actually makes the link to my site look more credible and at the end of the day have more value. Conclusion: is it that on one hand less links in same article is better from a link juice perspective, however, from a credibility perspective it looks more convincing there are other links pointing to quality content?
Intermediate & Advanced SEO | | knielsen0 -
1 hr of SEO vs Paid Link
Can me paying an SEO firm $250 for one hour of work benefit me more than buying a lifetime link on Best of the Web for $249? ( Firm said I had to buy a min of 8 hrs though) The firm strongly suggested that I not purchase a paid link. (All my major competitors have paid the $249) Boodreaux
Intermediate & Advanced SEO | | Boodreaux0 -
What is the optimal link profile?
I am doing a variety of SEO link building techniques. I am doing: guest blog posts article submissions directories bookmarks web2.0 properties link acquisition I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea? When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site? Appreciate any informed comments!
Intermediate & Advanced SEO | | inhouseseo0