Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Restaurant menu SEO: PDF or HTML?
-
Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.
-
Matt Cutts on PDF...
-
Lol, I was thinking about this exact article when I read the title.
-
both is best
-
From a user's perspective, be sure to look at how the site will show up on a mobile device. Here's a great post from The Oatmeal about what users want vs what they get from a restaurant website in general. http://theoatmeal.com/comics/restaurant_website
-
For SEO I would recommend HTML, with the option to download a PDF. That being said you should also consider how much time is wasted on doing it HTML. Can the company earn more money by spending their time on something else? I mean how often do people actually search for a certain dish when they are about to go out for dinner. My bet is that they are more likely to do a search like: "Italian restaurant in downtown Berlin" rather then "Broccoli slightly roasted in white-wine". Do you see what I mean?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks1 -
Craft CMS SEO Resources
I'm just starting out in freelance SEO & I've taken on a client who is using Craft CMS (version 2.0ish) for their site. I am not even close to being competent enough to manually code via Twig, but I had the main developer install the SEOmatic plugin for me. My question from here is - are there any resources or tips I should be aware of starting out? I just started by updating meta title/descriptions via "New Template Meta(s)" but I'm a bit concerned i'm doing the "template path" thing right - I haven't seen any visible changes in browser, and the SERP preview I'm getting is giving me a broken link. But i'm doing a fresh Moz crawl right now to see if the changes took place or not. so 1. Am I on the right track? 2. How long does it typically take for changes to start to show? 3. Is there anything I should be aware of? any follow up questions just let me know, I'll be following this thread!
Technical SEO | | dig_ad_austin0 -
Any SEO benefits of adding a Glossary to our website?
Hi all, I manage a website for a software company. Many terms can be quite tricky so it would be nice to add a Glossary page. Other than that, I have 2 questions: 1. What would be the SEO benefits? 2. How would you suggest to implement this glossary so we can get as much SEO benefit as possible (for example how would we link, where would we place the glossary in the terms of the sitemap, etc.). Any advice appreciated! Katarina
Technical SEO | | Katarina-Borovska2 -
Handling Multiple Restaurants Under One Domain
We are working with a client that has 2 different restaurants. One has been established since 1938, the other was opened in late 2012. Currently, each site has its own domain name. From a marketing/branding perspective, we would like to make the customers [web visitors] of the established restaurant aware of the sister restaurant. To accomplish this, we are thinking about creating a landing page that links to each restaurant. To do this, we would need to purchase a brand new URL, and then place each restaurant in a separate sub folder of the new URL. The other thought is to have each site accessed from the main new URL [within sub folders] and also point each existing URL to the appropriate sub folder for each restaurant. We know there are some branding and marketing hurdles with this approach that we need to think through/work out. But, we are not sure how this would impact their SEO––and assume it will not be good. Any thoughts on this topic would be greatly appreciated.
Technical SEO | | thinkcreativegroup0 -
Does Bitly hurt your SEO?
I often use bit.ly or Google URL shortener in links when other websites post my articles so I can track clicks. However, I am thinking this may HURT my SEO given that it is taking away a back link to my website. Is that logic correct ? If so, what is a good way to be able to track clicks if a website posts your article without jeopardizing the SEO value?
Technical SEO | | StreetwiseReports1 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0 -
Iframes & SEO
I've got a client that wants a site with all content in iFrames. They saw another site they liked & asked if we could do it. Of course we can technically. How big a negative hit would they take with SEO? Is there anything we can do to mitigate it, such as redirects, etc? Thanks for the help!
Technical SEO | | wcksmith0 -
How do I redirect index.html to the root / ?
The site I've inherited had operated on index.html at one point, and now uses index.php for the home page, which goes to the / page. The index.html was lost in migrating server hosts. How do I redirect the index.html to the / page? I've tried different options that keep giving ending up with the same 404 error. I tried a redirect from index.html to index.php which ended in an infinite loop. Because the index.html no longer exists in the root, should I created it and then add a redirect to it? Can I avoid this by editing the .htaccess? Any help is appreciated, thanks in advance!
Technical SEO | | NetPicks0