How do you compare year-over-year keyword analysis without (Not Provided) screwing everything up?
-
We have a seasonal business. It is of no use to compare this month to last month or even this week to last week.
The only real benchmark is to compare the same time period a year ago.
I'd like to know how well I'm doing for a certain keyword. If I compare this month's performance to the same month's performance a year ago, I get corrupt results as much is now hidden in (Not Provided).
Any solutions?
-
Thank you for verifying ... I didn't think there was a great answer.
Google should provide a "(Not Provided)" eg. "logged into Google" segment. This way, at least I could compare apples to apples from a year ago.
Even then though, the number of users logged into Google this year must be higher than last year so it is still very dirty data ... just less dirty.
-
Hey Ryan,
I would suggest looking at search as a holistic channel rather than reporting YoY per keyword. If that's not sufficient I would suggest you check out Ian Laurie's method for getting your keywords back.
-Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do sites without access to a site's analytical data, determine a site's organic traffic?
I've recently used a organic traffic checker that showed you your traffic compared to each google algo update. I was interested in how they derived the organic traffic totals for each month, without having access to our site's google analytics? I've since compared the data to historical google analytics data and it's not wrong, isn't 100% match either but isn't far from fact. So if they're predicting or making a guess, it's rather spot on, site crawlers and SERPs snapshots only provide so much info, I'm just wondering where they get the rest from and how?
Reporting & Analytics | | Deacyde0 -
What is the most effective way of selecting a top keyword per page on a site?
We are creating fresh content for outdated sites and I need to identify the most significant keyword per page for the content developers, What is the best way to do this?
Reporting & Analytics | | Sable_Group0 -
Using Google Analytics network service provider
Hi What are people's views on using the Technology > Network > Service provider part of Google Analytics as a way to find companies that have visited a website? Then potentially contact them companies etc? Thanks
Reporting & Analytics | | Hughescov0 -
Interpreting Keyword Difficulty Tool results
I have been running various reports using the Keyword Difficulty tool. The columns are color coded - are there one set of signals that are more important than others? I am trying to analylze why we are ranking where we are and where our competitors are weak enough to overcome in a short term. I cannot seem to find a formula for the top indicatators for moving up in ranking. One of my sites in ranking number 5 but is neck and neck with the number one site for results. The other site is number 6 for the same term but has virtually no strength in the data like links, mozrank, trust, Social, etc...The sites 7-10 are much stronger on data. Maybe since they are from the same C block that helps? Any advice or experience would be helpful.
Reporting & Analytics | | devonkrusich0 -
Is there any way to see how one my keywords ranked historically before I started tracking it?
Hello there! I'm in need of some historical data on some keywords as they relate to my site. Basically, I'd like to track which events have had the most impact on moving me through the rankings, but I wasn't using Moz at the time I had made some changes to my website... Is there any way to see how I ranked for a particular keyword at a given point in time? Thanks! Gene
Reporting & Analytics | | BGroup0 -
What keywords are called conversion keywords? how do you track them ?
I have tried more than 200 keywords to optimize Akshaya Patra website, but i am finding it difficult to analyzie the lead /convesrion keywords to rank our website at the top of search results. How many keywords do you suggest for conversion , how do you utilize the keywords to ensure we are ahead of the competitors We are a nonprofit organisation, HQ is in India, our main focus is to feed underprivieled children in India website URL www.akshayapatra.org
Reporting & Analytics | | AkshayaPatra0 -
Google Analytics censoring keywords?
The top keyword on our real time GA is showing as a blank. There's a topic of a sexual nature in our talk threads trending on Twitter right now which is driving a lot of traffic and I'm wondering whether Google have censored the keyword. The next few keywords are our name and variants of. Could there be some other reason why this word isn't showing up? Has anyone else experienced this?
Reporting & Analytics | | CecilyP0 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0