Changing from Squarespace to Wordpress - Will I Lose My Rankings?
-
I have a friend who has a squarespace site that is giving him lots of trouble. For one, even though it is supposed to redirect to GreenSpaceConstruct.com...Bing and Yahoo don't seem to recognize this domain. Instead, they show greenlightconstruct.squarespace.com in the serp's. Oddly, Google shows the site as GreenSpaceConstruct.com.
The site is ranking well for some terms. I'm afraid that converting to wordpress will hurt his rankings in the short term. If bing and yahoo are crawling this squarespace domain, and he moves it...is there a way not to just completely lose the rankings?
Thanks for any thoughts. Much appreciated!
Josh
-
Without knowing more details, we are left to blindly guess at why Bing/Yahoo are not referencing the main site. If all is well with Google, I would start by logging into Bing Webmaster Tools.
-
Thanks so much for the response Ryan. Lots of good advice. His problem/opportunity isn't just changing architecture, unfortunately. If his site were already "hosted" at the main domain, then I wouldn't be afraid of him dropping from the rankings. But it seems that the search engines are recognizing the site.squarespace.com domain instead of the site.com domain that it is supposed to redirect to.
My sense is that the right thing for him to do long-term is to fix it, and make the necessary improvements to regain the position. It can't be good for potential customers to see the site.squarespace.com result in the serp's instead of his actual domain.
-
Changing from Squarespace to Wordpress - Will I Lose My Rankings?
Your website architecture has an impact on your rankings. Whenever you change your code, your rankings may change. It depends on many factors. A few examples:
-
how is each site coded? Does one site use HTML code with is better coded then the other which leads to the site being more crawlable by search engines?
-
will URLs be changing during the move? If so, there is at least a minor loss of link juice. This loss can be made up through various site improvements such as cleaner URLs.
-
does the new site resolve various issues which were hurting your SEO performance in the past?
-
does the new site offer new features which improve SEO?
-
do you have a quality WordPress developer? I am not asking if the developer may have built a WP site before, but rather does your developer regularly build WP sites? There is a big difference between a pure WP developer who loves building WP sites and that's all he/she does, to a developer who makes a WP site one month, then a Joomla site the next, then a Drupal site the month after.
Your question is kind of like asking "I am selling my Chevy and buying a Ford. Will my new Ford be a better car?". There are a lot of follow up questions which need to be asked and answered.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What website changes (technical) SEOs can ignore confidently? Google's perspective!
Hi community members, I am looking after SEO at our company and there are lots of changes happening about our website; especially technical changes. It's hard for me to look after every deployment of the website like change of server location, etc. We generally agree that every change related to website must be notified by SEO to understand the ranking fluctuation and how search engines welcome them. I just wonder what technical deployments of a website I could confidently ignore to save time and give a go ahead to technical team without interrupting or waiting for my approval. Thanks
Web Design | | vtmoz1 -
What might be exact reasons to vary rankings in countries
Our website ranking always fluctuates from US and India. Our primary visitors are from US followed by India. We can see 10 ranking positions difference in these countries whenever we did some changes. Why this? More precisely to say, rankings are inversely proportional like rank drops in other country while improved in one country and vice versa. What could be the possibility? We been facing this from an year and searching for someone who could really make a move on it.
Web Design | | vtmoz0 -
Heavy rank drop post migration
Our website has been migrated from Joomla to Wordpress at the end of 2015 and we have tasted the loss of 20% of the traffic. After an year at the end of 2016, we have relaunched the website in same word press with new theme. Again we lost n rankings and traffic. I would say ranking. Because mostly people land on our website by searching for our brand. Now we almost went invisible for "keywords" we been targeting. We have checked all the possibilities like duplicate content, redirection, alt tags, speed, canonicals, backlinks, etc..and couldn't find what is hitting us. What could be such strong factor hitting us ?
Web Design | | vtmoz0 -
Problems preventing Wordpress attachment pages from being indexed and from being seen as duplicate content.
Hi According to a Moz Crawl, it looks like the Wordpress attachment pages from all image uploads are being indexed and seen as duplicate content..or..is it the Yoast sitemap causing it? I see 2 options in SEO Yoast: Redirect attachment URLs to parent post URL. Media...Meta Robots: noindex, follow I set it to (1) initially which didn't resolve the problem. Then I set it to option (2) so that all images won't be indexed but search engines would still associate those images with their relevant posts and pages. However, I understand what both of these options (1) and (2) mean, but because I chose option 2, will that mean all of the images on the website won't stand a chance of being indexed in search engines and Google Images etc? As far as duplicate content goes, search engines can get confused and there are 2 ways for search engines
Web Design | | SEOguy1
to reach the correct page content destination. But when eg Google makes the wrong choice a portion of traffic drops off (is lost hence errors) which then leaves the searcher frustrated, and this affects the seo and ranking of the site which worsens with time. My goal here is - I would like all of the web images to be indexed by Google, and for all of the image attachment pages to not be indexed at all (Moz shows the image attachment pages as duplicates and the referring site causing this is the sitemap url which Yoast creates) ; that sitemap url has been submitted to the search engines already and I will resubmit once I can resolve the attachment pages issues.. Please can you advise. Thanks.0 -
Sitemap Wordpress
My sitemap in wordpress is showing up like this http://arowautorental.com/sitemap/ but i got parents page on th website and i dont see it in the sitemap, how can i fix this?
Web Design | | dawgroup0 -
Metro style design for a new eCommerce Platform: will it survive?
Hello, While developing eCommerce solution for building webstores in WordPress, our team decided to use metro style design for our dashboard. Could you check the Dashboard screenshot please and discuss several questions with me: How do you think, is it a good idea to use this kind of style? Do you think if there are many people who hate it?:) Should we offer more dashboard designs that can be changed through admin area (may be to offer a standard WP design) or this style will be enough for the start? Thank you very much! Yaros, GosuSell 001_dashboard.jpg
Web Design | | GosuSell0 -
301 Redirect ! Joomla Pages, Already ranking. ( just wanted to change the url
hey guys hope everyone had a new year. I am ranking for a page on my site that i want to ( not specifically move ), but just change the url name: It is too long i think and i want to move it from one portion of my architecture to another menu. I have never physically done a 301 redirect myself, always had someone do it for me. I wanted some pointers. Since it is a fairly new site 4 months old! What are my options. Do i need to 301 redirect the page, if i am changing the Structure and AI of my site, or can i just change the url as is and it will still get ranked? How do i keep that url put delete the page and redirect it ? Sorry its very simple but i wanted to get the communities help to continue on ! Best Wishes HAmpig
Web Design | | BizDetox0 -
Alternatives to Wordpress for updating content of a static html site
I have a static html site which I cannot update myself. What solutions/ programs would you recommend for gaining the ability to update it myself? I'm reluctant to switch to WordPress because the sites that use any CMS that are hosted by my web hosting company get routinely hacked. Thank you!
Web Design | | translate0