Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Is it ok to use the H1 tag for bullet points?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it ok to use the H1 tag for bullet points?

    On-Page Optimization
    4
    5
    3097
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • mevseo
      mevseo Subscriber last edited by

      Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb.

      As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points.

      Here's a screenshot: http://screencast.com/t/AjGC9iAYR3

      For example, the breadcrumb:

      Home >> NYC Social Media Classes >> Adult >> Manhattan

      is currently coded as:

      | |
      |   | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
      |   | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
      |   | |
      |   | |
      |   | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
      |   | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
      |   | <label <span="">for</label>="cat_social-media"> |
      |   | |
      |   | |
      |   | |
      |   | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
      |   | |
      |   | |
      |   | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
      |   | |
      |   | |

      Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok?

      And if so, would it be better to put the tag before and after the

      • tag?
      1 Reply Last reply Reply Quote 0
      • mevseo
        mevseo Subscriber @matbennett last edited by

        Thanks Mat for your reply. Why do you think the markup is horrible?

        1 Reply Last reply Reply Quote 0
        • Dr-Pete
          Dr-Pete Staff last edited by

          I doubt it would harm you, but it is a bit unorthodox. Why not make the table header a header tag?

          I'd argue with the "take up space unnecessarily" point a little. Headers aren't just for SEO (their SEO impact is probably pretty small these days) - they're for visitors. If these pages get direct visits (including from search), a prominent header can really help people know their on the right path. Breadcrumbs are great for people who are already on your site and have a sense of it, but they're too small and complex for that 5-second test of "Am I in the right place?"

          1 Reply Last reply Reply Quote 1
          • matbennett
            matbennett last edited by

            Ick - horrible markup.

            If you are choosing the HTML element based on spacing then you probably need to look at your CSS. I've never seen an H tag used in this way before, it is certainly an original approach.  I don't think it'll kill you, but I'd avoid it if you can.

            I would say that a bullet list is a more correct element for those breadcrumbs. I suspect that the thought process is along the lines of making them H1 will lend greater weight to them. It won't really work in that manner so you will probably be better served with code that is more "correct".

            mevseo 1 Reply Last reply Reply Quote 0
            • theLotter
              theLotter last edited by

              You should keep the H1 tag to only one per page and make the other headings H2.

              Change the sizing of the H1 bullet to slightly bigger than the rest of the text on the page.

              1 Reply Last reply Reply Quote 3
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Colin12

                Missing H1 headings

                h1 headings on page seo

                Hi,
                I have an enquiry in relation to missing H1 headings. I am getting a number of these errors reported for collection pages where I am using a full width banner image at the top of the page with no visible description underneath. In these circumstances is it advisable to somehow include a H1 heading or can I ignore it? https://osullivanspharmacy.ie/collections/deep-heat

                On-Page Optimization | | Colin12
                0
              • Veevlimike

                Issues with Multiple H1 tags on homepage?

                Hi folks, My homepage has 3 identical H1 tags due to the fact that I have had to create individual hero images (with headings) for desktop, tablet and mobile. I couldn't get my theme to display the layout in exactly the way I wanted on each device without doing a specific hero image and tag for each device type. Does this have a major impact on my SEO? Thanks,
                Mike.

                On-Page Optimization | | Veevlimike
                0
              • ViviCa1

                Using Schema markup for Feefo reviews

                I am a little confused about whether or not it is ok to use Schema markup with reviews collected through Feefo. We use Feefo to collect reviews from our customers and these get displayed on our website. We get service ratings as well as product ratings through Feefo. My question is: Is it ok to use Schema markup for these? I would have thought they would fall under 3rd party reviews, but this article from the Feefo website seems to suggest that it would be ok to use markup in the way they recommend. Can anyone confirm how Google handles review markup like this? Thanks in advance!

                On-Page Optimization | | ViviCa1
                0
              • moon-boots

                Duplicate H3, H4 or H5 Tags

                I know that duplicate H1 and H2 tags are a red flag for Google, but does the same apply for H3, H4 and H5 tags? A lot of my products have the same H5 tags and I'm wondering whether or not that is pulling down my keyword rank.

                On-Page Optimization | | moon-boots
                0
              • gaben

                How does Google handle read more tags in Wordpress

                Hi Everyone I am wondering how Google handles the read more tag in Wordpress. I pasted the link to a blog post on Google and found nothing (domain.com/post#readmore). Then I paste the version without #readmore (domain.com/post) and found that Google indexed the page but with the option to click "read more" to read it. The full blog post is not in their index, just the version asking you to read more. Is this because Google hasn't gotten to it or is Google ignoring it. I am not sure but ideally I rather have the full blog post indexed, not the read more version. I am curious to whether this will cause duplicate content issues. What are your experience with this and is it advisable to use an alternate method for read more. Maybe with a Wordpress plugin. Thanks in advance.

                On-Page Optimization | | gaben
                0
              • Switch_Digital

                How to separate your - keywords - and | Brand name in the Title Tag

                I have traditionally used hyphens (-) and vertical bars (|) to separate out keywords/brands in title tags. A client has asked if other characters will work such as tilde (~), apersat (@), forward slash (/) etc. Are there any special characters we should steer clear of?

                On-Page Optimization | | Switch_Digital
                0
              • KnutDSvendsen

                Are Amazon meta tags efficient?

                We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
                |

                On-Page Optimization | | KnutDSvendsen
                0
              • SparkplugDigital

                Repeat Keyword Phrase or Use Variations

                Is it better to repeat a keyword phrase on a page's text that you have already used once, or to use a different variation of the keyword phrase?

                On-Page Optimization | | SparkplugDigital
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.