Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Is it ok to use the H1 tag for bullet points?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it ok to use the H1 tag for bullet points?

    On-Page Optimization
    4
    5
    3097
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • mevseo
      mevseo Subscriber last edited by

      Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb.

      As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points.

      Here's a screenshot: http://screencast.com/t/AjGC9iAYR3

      For example, the breadcrumb:

      Home >> NYC Social Media Classes >> Adult >> Manhattan

      is currently coded as:

      | |
      |   | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
      |   | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
      |   | |
      |   | |
      |   | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
      |   | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
      |   | <label <span="">for</label>="cat_social-media"> |
      |   | |
      |   | |
      |   | |
      |   | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
      |   | |
      |   | |
      |   | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
      |   | |
      |   | |

      Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok?

      And if so, would it be better to put the tag before and after the

      • tag?
      1 Reply Last reply Reply Quote 0
      • mevseo
        mevseo Subscriber @matbennett last edited by

        Thanks Mat for your reply. Why do you think the markup is horrible?

        1 Reply Last reply Reply Quote 0
        • Dr-Pete
          Dr-Pete Staff last edited by

          I doubt it would harm you, but it is a bit unorthodox. Why not make the table header a header tag?

          I'd argue with the "take up space unnecessarily" point a little. Headers aren't just for SEO (their SEO impact is probably pretty small these days) - they're for visitors. If these pages get direct visits (including from search), a prominent header can really help people know their on the right path. Breadcrumbs are great for people who are already on your site and have a sense of it, but they're too small and complex for that 5-second test of "Am I in the right place?"

          1 Reply Last reply Reply Quote 1
          • matbennett
            matbennett last edited by

            Ick - horrible markup.

            If you are choosing the HTML element based on spacing then you probably need to look at your CSS. I've never seen an H tag used in this way before, it is certainly an original approach.  I don't think it'll kill you, but I'd avoid it if you can.

            I would say that a bullet list is a more correct element for those breadcrumbs. I suspect that the thought process is along the lines of making them H1 will lend greater weight to them. It won't really work in that manner so you will probably be better served with code that is more "correct".

            mevseo 1 Reply Last reply Reply Quote 0
            • theLotter
              theLotter last edited by

              You should keep the H1 tag to only one per page and make the other headings H2.

              Change the sizing of the H1 bullet to slightly bigger than the rest of the text on the page.

              1 Reply Last reply Reply Quote 3
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • xdunningx

                Do WooCommerce product tags effect SEO?

                I'm just curious if I need these product tags and if they impact in any way at all SEO? - whether that be positively or negatively. on1iRin

                On-Page Optimization | | xdunningx
                0
              • vivekrathore

                Is it convinient to use No-Index, Follow to my Paginated Pages?

                I have a website http://www.naukrigulf.com and it has a lot of Paginated pages on its SERP and most of paginated pages are getting indexed in Google SERP. Is it beneficial to use No-Index, Follow to keep the link equity to main (first page),  although we have already used rel=next and rel=prev. If Answer is "yes" is their any harm by using no-index, follow with rel=next, rel=prev.

                On-Page Optimization | | vivekrathore
                0
              • marketing_zoovy.com

                Using Escaped Fragments with SEO

                Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app)  With these new stores they are being built in HTML 5 and using escaped fragments.
                Currently merchants are usually running 2 stores until we launch to app site at 100%.  My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain.   Here is an example:
                app.tikimater.com and app.sportsworld.com Since I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had  http:app.tikimaster.com#!v=1  Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information.  I am still setting the meta titles and descriptions but in some instances Google uses other info. With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded.  Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc) Thank you for any advice

                On-Page Optimization | | marketing_zoovy.com
                0
              • Switch_Digital

                How to separate your - keywords - and | Brand name in the Title Tag

                I have traditionally used hyphens (-) and vertical bars (|) to separate out keywords/brands in title tags. A client has asked if other characters will work such as tilde (~), apersat (@), forward slash (/) etc. Are there any special characters we should steer clear of?

                On-Page Optimization | | Switch_Digital
                0
              • ese

                Prices in title tag

                At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?

                On-Page Optimization | | ese
                0
              • Web3Marketing87

                Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?

                Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?

                On-Page Optimization | | Web3Marketing87
                0
              • oneresult

                Do we need to use the canonical tag on non-indexed pages?

                Hi there I have been working in / learning SEO for just over a year, coming from a non dev background, so there are still plenty of the finer points on-page points I am working on. Slowly building up confidence and knowledge with the great SEOMoz as a reference! We are working on this site http://www.preciseuk.co.uk (we are still tweaking the tags and content by the way- not finished yet!) Because a lot of the information is within accordians, a page is generated for each tab of the accordian expanded, for example: http://www.preciseuk.co.uk/facilities-management.php is the main page but then you also have: http://www.preciseuk.co.uk/facilities-management.php?tab=0 http://www.preciseuk.co.uk/facilities-management.php?tab=1 http://www.preciseuk.co.uk/facilities-management.php?tab=2 http://www.preciseuk.co.uk/facilities-management.php?tab=3 http://www.preciseuk.co.uk/facilities-management.php?tab=4 http://www.preciseuk.co.uk/facilities-management.php?tab=5 All of which are in the same file. According to the crawl test, these pages are not indexed. Because it is all in one file, should we add the canonical tag to it, so that this is replicated in all the tab pages that are generated? eg. Thanks in advance for your help! Liz OneResult
                liz@oneresult.co.uk

                On-Page Optimization | | oneresult
                2
              • SparkplugDigital

                Repeat Keyword Phrase or Use Variations

                Is it better to repeat a keyword phrase on a page's text that you have already used once, or to use a different variation of the keyword phrase?

                On-Page Optimization | | SparkplugDigital
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.