Shortened url vs. anchor text

[Modbargains]

Are there any benefits to linking a shortened url vs. an anchor text when I am link building?Would linking via shortened link such as tinyurl cause problems with SERPS? Also, would it be more beneficial to short link to the homepage or landing page?

[izaiasalmeida]

1. I would stick with links with anchor text. This way, the anchor text acts as a rank factor for your keywords.

2. Depends on what you want. If your keyword/anchor text is general, I prefer linking to the Home. If you keywords/anchor text is specific about a page, I prefer linking to the specific page (landing page).

I don't know what kind of conversion you are doing.

Experienced guys, correct me please.

[marcinlejman]

Generally, there's is no benefit in using shortened urls. Quite to the contrary, you would be losing a lot of that linking power.

So, don't use shortened urls for link building.

And to answer your question more generally, it's always best strategy to build backlinks both to the homepage and to some inner pages, using varying anchor text.

Hope it helps.