Shortened url vs. anchor text
-
Are there any benefits to linking a shortened url vs. an anchor text when I am link building?Would linking via shortened link such as tinyurl cause problems with SERPS? Also, would it be more beneficial to short link to the homepage or landing page?
-
1. I would stick with links with anchor text. This way, the anchor text acts as a rank factor for your keywords.
2. Depends on what you want. If your keyword/anchor text is general, I prefer linking to the Home. If you keywords/anchor text is specific about a page, I prefer linking to the specific page (landing page).
I don't know what kind of conversion you are doing.
Experienced guys, correct me please.
-
Generally, there's is no benefit in using shortened urls. Quite to the contrary, you would be losing a lot of that linking power.
So, don't use shortened urls for link building.
And to answer your question more generally, it's always best strategy to build backlinks both to the homepage and to some inner pages, using varying anchor text.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good practice to get link for your original page by shorter URL links
Hello Moz Community, I have a question regarding getting links on bitly, tiny, or an other url shortner, Is it a good practice to get link for your page by shorter url I mean lets suppose i am getting natural guest post link from content for my blog home page
Link Building | | JoeySolicitor
https://coupontoaster.com/blog/ ; and shorten it with bitly and then hyper link so is it a good practice am I getting the same power and SEO consideration as if i would have done this without url shortener. And what anchor texts shall i be using like rich anchor text or any other like click here, visit here, bitly or etc Please kindly help me with this thanks1 -
Anchor Text, best practice for internal links?
Hi, We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here. This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site? Thanks!
Link Building | | Agguk0 -
Advantages of Replacing Anchor Text with an Image?
Greetings, I was reading the a recent case study pertaining to Penguin 2.1. (My website was hit hard) It stated: "While classifying the website’s anchor texts (sorted by count), the first thing that strikes you is that the vast majority of the anchors are straight money keywords, which could be a possible reason for the penalty." My website suffers from a similar situation. Is there any advantage to replacing the links to my website on my affiliate sites with images instead of using Anchor Text? My manager is concerned with losing so many backlinks. Thanks!
Link Building | | CFSSEO0 -
Anchor text in blog boilerplate
At the end of our company blog posts, we have a short paragraph about our main service using anchor text linking to the homepage. I read somewhere (but can't for the life of me find it again) that this method can lead to Google ranking these blog posts lower than if they weren't there. Is there any correlation between internal linking using boilerplate anchor text and lower ranking for those internal pages? I understand that this isn't a top priority as Google is placing less value on anchor text, but don't want to do anything that could potentially hurt, either. Thanks.
Link Building | | brandonRT0 -
Text link to root in footer template
Hey Mozers, My first post here, I look forward to contributing what I learn and collecting knowledge branches (github joke) from you all. How valuable is a text link in the footer template to your home page (root)? My guess would be that it sends the on page link juice back to the home page. I don't believe this link should use keywords though (post penguin world). I realize we should have a pyramid architecture (http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond) but should every page link back to the homage page? What variables does this effect?
Link Building | | phdosf0 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Set a desination url to text that did not have it previously
I have the following question. Is it OK to set a desination url to text that did not have it previously? Can it cause SEO (SERP) issues? For example, I have this sentence: The tool you're using is great, but this template will help you. Say, the "this template" text has been just plain text for like a year. And now I want to add a certain destination url to the "this template" phrase. So, can it cause some SEO issues to me or not?
Link Building | | VinceWicks0 -
How to handle conflicting anchor text in left nav?
Our site provides two approaches for customers to locate the products they're looking for: Brand and Category. Where we're unsure if we're causing confusion for the search engines is when the left navigation filter link anchor text for these pages conflict with one another. For example, let's say we have a Snazzy Brand Type A widget, Blue, Squared. The nav links from a category approach could be: Widgets > Blue > Squared > Snazzy From the brand approach, we have: Snazzy > Widgets > Blue > Squared Where we have the conflict is in the instances of "Snazzy". From a category perspective, we direct customers down to the Snazzy Widgets page at /snazzy-widgets/ (as it's a filter). But from a brand perspective, we direct to the Snazzy brand page at /snazzy/. This means we have two sets of links with the anchor text of "Snazzy" that are going to two completely different pages. Repeat this across a variety of categories, and you have many instances of "Snazzy" all pointing to different Snazzy-related pages, but not to the Snazzy brand page (/snazzy/, /snazzy-widgets/, /snazzy-whatsits/, etc). So what's the best way to make sure we communicate the right information to the search engines, while still keeping the customer's browsing experience intact and enjoyable? Thanks!
Link Building | | ShawnHerrick2