Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Redirecting users based on location
-
My site is available in EN, DE, SW, SP, FR, IT, CH and JP.
However, the EN sites ranks much better than the other languages, and even when searching in another language the EN homepage is normally the result that appears.
Would it be worthwhile to automatically redirect users to the site in the same language they are searching in or country they are searching from? If so, how do I go about this?
Thanks!
-
Thanks for your response!
May I ask how you achieved this? I have a client that wants to show different content based on US State Location.Thanks
-
Hi Sara,
The GEO-IP redirect isn't an approach I favour.
As Google normally crawl from a US IP it can cause indexation problems.
As such I prefer something like cheapflights.com implement - if you visit cheapflights.com from a UK IP you are pushed to this international choice page - http://www.cheapflights.com/workers/profile-select.aspx?sref=CFUK&redirect=GeoIP&geoip=GB&cfref=CFUS&spt=Home&rp=/
This allows user to select the appropriate site (nicer for users) and allows both versions to be crawled.
My recommendation would be to implement something like that rather than a hard redirect to a specific language version.
I hope this helps,
Hannah
-
I haven't redirected users by country, but I am doing it by US state for certain services on a site.
-
When a user visits the page from a state we offer the service in, they are 302 redirected to the state specific page
-
When a crawler visits the page, they are NOT redirected anywhere
-
On that same page, we have links pointing to the state specific page so they can be discovered by the crawler
-
-
Hi SaraSEO,
I don't think redirecting visitors based upon country is wise because of the following reasons:
- The Search Engine crawlers are not neccissarily located in the country they crawl for and might not be able to crawl all languages.
- Redirecting Users but not Crawlers could be considerd cloaking
- There might be German speaking people in sweden getting very annoyed not being able to see the german version. - Google explicitly advises not to do this:
"Make sure each language version is easily discoverable
Keep the content for each language on separate URLs. Don’t use cookies to show translated versions of the page. Consider cross-linking each language version of a page. That way, a French user who lands on the German version of your page can get to the right language version with a single click.
Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site."
source: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192&topic=2370587&ctx=topic
Greets,
Sven
-
I think the only option would be to either have separate sites / urls or - redirect user to the relevant version of the site when they first land on your site, by checking their geo location. Now, if you're using one site and redirect, then I'm presuming you're still using the same urls - it's just the content that changes accordingly based on the location.
It looks like international versions of Google services are hosted in specific countries as their IP address changes - try for instance google.ru, google.pl etc. and you'll see using the SEOMoz toolbar that the IP is different, but I'm not quite sure if crawlers are only coming from the main server or not. Perhaps someone else could answer this.
You can do redirection using two methods : Javascript or Server side technology. Depending on what server technology you're using there are several classes / scripts available out there. Here's an example of one for PHP : http://www.geoplugin.com/webservices/php
The HTML5 has a built in Geolocation API, which you can read more and see some examples of here : http://merged.ca/iphone/html5-geolocation
With HTML5 Geolocation you will always be first asked if you want to allow the site to use your location - this is something you cannot get rid of.
I hope this helps a bit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advise on the right way to block country specific users but not block Googlebot - and not be seen to be cloaking. Help please!
Hi, I am working on the SEO of an online gaming platform - a platform that can only be accessed by people in certain countries, where the games and content are legally allowed.
International SEO | | MarkCanning
Example: The games are not allowed in the USA, but they are allowed in Canada. Present Situation:
Presently when a user from the USA visits the site they get directed to a restricted location page with the following message: RESTRICTED LOCATION
Due to licensing restrictions, we can't currently offer our services in your location. We're working hard to expand our reach, so stay tuned for updates! Because USA visitors are blocked Google which primarily (but not always) crawls from the USA is also blocked, so the company webpages are not being crawled and indexed. Objective / What we want to achieve: The website will have multiple region and language locations. Some of these will exist as standalone websites and others will exist as folders on the domain. Examples below:
domain.com/en-ca [English Canada]
domain.com/fr-ca [french Canada]
domain.com/es-mx [spanish mexico]
domain.com/pt-br [portugese brazil]
domain.co.in/hi [hindi India] If a user from USA or another restricted location tries to access our site they should not have access but should get a restricted access message.
However we still want google to be able to access, crawl and index our pages. Can i suggest how do we do this without getting done for cloaking etc? Would this approach be ok? (please see below) We continue to work as the present situation is presently doing, showing visitors from the USA a restricted message.
However rather than redirecting these visitors to a restricted location page, we just black out the page and show them a floating message as if it were a model window.
While Googlebot would be allowed to visit and crawl the website. I have also read that it would be good to put paywall schema on each webpage to let Google know that we are not cloaking and its a restricted paid page. All public pages are accessible but only if the visitor is from a location that is not restricted Any feedback and direction that can be given would be greatly appreciated as i am new to this angle of SEO. Sincere thanks,0 -
Multilang site: Auto redirect 301 or 302?
We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header. https://domain.com
International SEO | | fJ66doneOIdDpj
30x > https://domain.com/en
30x > https://domain.com/ru
30x > https://domain.com/de The site architecture is set up with proper inline HREFLANG.
We have read different opinions about this, Ahrefs says 302 is the correct one:
https://ahrefs.com/blog/301-vs-302-redirects/
302 redirect:
"You want to redirect users to the right version of the site for them (based on location/language)." You could argue that the root redirect is never permanent as it varies based on user language settings (302)
On the other hand, the lang specific redirects are permanent per language: IF Accept-Language header = en
https://domain.com > 301 > https://domain.com/en
IF Accept-Language header = ru
https://domain.com > 301 > https://domain.com/ru So each of these is 'permanent'. So which is the correct?0 -
GeoIP Redirects & hreflang
Hello, We believe we've had some issues with hreflang tags not remaining validated due to the implementation of geoIP redirects. Previously, if a user clicked a landing page on Google search that was not targeted for their territory, they would instantly be redirected to a sub path that targets their territory using geoIP redirects. We're planning to remove the initial geoIP redirects and have messaging that prompts the user to either stay on the page they've landed on, or be redirected to page that is right for their territory. However, if a user has selected to be redirected to a sub path that is targeted for their territory, they will have a cookie preference set for the IP location they've selected, and will continue to be redirected to their chosen sub path. My question is, will a crawler follow and trigger the geo preference cookie, which could potentially cause complexities in validating hreflang tags and ranking of content for the right market. Thanks.
International SEO | | SEONOW1230 -
International SEO Subfolders / user journey etc
Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan
International SEO | | Dan-Lawrence0 -
Showing different content according to different geo-locations on same URL
We would like our website to show different content according to different Geo-locations (but in the same language). For example, if www.mywebsite.com is accessed from the US, it would show text (in English) appealing to North Americans, but, if accessed from Japan, it would show text (also in English) that appeals more to Japanese people. In the Middle East, we would like the website to show different images than those shown in the US and Asia. Our main concern is that we would like to keep the same URL. How will Google index these pages? Will it index the www.mywebsite.com (Japan version) in its Asia archives and the www.mywebsite.com (US version) in its North American archives? Will Google penalise us for showing different content across Geo-locations on the same URL? What if a URL is meant to show content only in Japan? Are there any other issues that we should be looking out for? Kindest Regards L.B.
International SEO | | seoec0 -
Poor Google.co.uk ranking for a UK based .net, but great Google.com
I run an extremely popular news & community website at http://www.onedirection.net, but we're having a few ranking issues in Google.co.uk. The site gets most of its traffic from the USA which isnt a bad thing - but for our key term "one direction", we currently don't rank at all on Google.co.uk. The site is located on a server based in Manchester, UK, and we used to rank very well earlier this year - fluttering about in position 5-7 most of the time. However earlier this year, around July, we started to fall down to page 2 or 3, and at the start of this month we don't rank at all for "one direction" on Google.co.uk. On Google.com however we're very strong, always on page one. We're definitely indexed on .co.uk, just not for main search term - which I find a bit frustrating. All the content on our site is unique, and we write 2-4 stories every day. We have an active forum too, so a lot of our content is user-generated. We've never had any "unnatural link building" messages in Webmaster Tools, and our link profile looks fine to me. Do we just need more .co.uk links, or are we being penalised for something? (I can't imagine what though). It certainly seems that way though. Another site, "www.onedirection.co.uk" which is never updated and has a blatant ad for something completely unrelated on its homepage, ranks above us at the moment- which I find quite frankly appalling as our site is pretty much regarded as the worlds most popular One Direction news and fan site. We've spent the last few months improving the page-load times of our site, and we've reduced any unneccesary internal linking on the site. Approx 2 months ago we launched a new forum on the site, 301'ing all the old forum links to the new one, so that could have had an impact on rankings - but we'd expect to see an impact on Google.com as well if this was an issue. We definitely feel that we should be ranking higher on Google.co.uk. Does anyone have any ideas what the iproblems could be? Cheers, Chris.
International SEO | | PixelKicks0 -
Does Keyword and Location Matter?
Hi Everyone, I'm always learning, but here's a question. I would like to know if keyword and location truly matter. For example, I've been trying to rank my website for a LONG time for a UK English term. My site is hosted in the US. My site has great content and internal and external links using the keyword. I cannot seem to climb the SERPs although my "American" keywords do fine and I see results. If anyone wants to take a look, that would be great. My website is JourneyBeyondTravel.com and I wish to rank for "Morocco Holidays" (I am at about #20 currently). I am also having trouble with "Morocco travel" although I have continuously ranked well for "Morocco tours" and "trips." Along this same line, I've been doing some quality guest posting and blogging. I've used longer phrase-type keywords (3-5 words) in the article text that have keyword terms in them. Should keywords be varied like this? How long until I see results? And, should I look for blogs in different countries to keep things balanced (such as blogging on .co.uk sites so that I can get link juice for UK keywords). Thanks again! Thomas
International SEO | | journeybeyondtravel0 -
IP Redirection vs. cloaking: no clear directives from Google
Hi there, Here is our situation:we need to force an IP Redirection for our US users to www.domain.com and at the same time we have different country-specific subfolders with thei own language such as www.domain.com/fr. Our fear is that by forcing an IP redirection for US IP, we will prevent googlebot (which has an US IP) from crawling our country-specific subfolders. I didn't find any clear directives from Google representatives on that matter. In this video Matt Cutts says it's always better to show Googlebot the same content as your users http://www.youtube.com/watch?v=GFf1gwr6HJw&noredirect=1, but on the other hand in that other video he says "Google basically crawls from one IP address range worldwide because (they) have one index worldwide. (They) don't build different indices, one for each country". This seems a contradiction to me... Thank you for your help !! Matteo
International SEO | | H-FARM0