Law Practice SEO with Multiple Lawyers
-
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm.
Question 1:
It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts.
Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page?
Question 2:
The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts?
I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name.
Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm?
Thoughts?
-
It is better than the profession not getting old... The profession, for me, is one in which you are continually learning, by virtue of that you never get old...
Best to you, LMK if I can help.
-
Thanks for the info Robert. Just finished a night of uploading videos for my client to their new YouTube channel I just setup. Spent a bunch of hours scouring a ton of websites making sure I optimized the videos... doing my due diligence.
I really appreciate your help. This is my first big client and what is good about it is that they need absolutely everything. Having to learn about setting up all the social media, web content and.. well you know... There is a ton of stuff to learn and I love it! I think that this is one profession that will never get old!
-Bob
-
Robert
We deal with a few law firms and I can understand all your concerns. Understand that some of these need to be answered by the partners though. (If I am paying an associate, I do not want them advertising themselves as per se I want them working for the firm. Now on to your questions:
Social Media - For most, I would say be careful with them mixing their personal facebook, etc with their professional. I recommend what you have there with links from the home page. I would not recommend having associates with links to their personal from the firm site.
YouTube: Post it to the firm and give attribution to the individual attorney. Again, you need to get the partners in on this discussion. The associates are working for the firm and unless the partners want the other, you are in the middle of an issue at some point.
Here is where you can make everyone win though: Google Places, Bing Business Portal, Yahoo Local: Do an owner verified for the firm and for each attorney in the firm. Then do as much as you can with the citation sites as well. This will be good for all.
Hope it helps you out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Asking to be inculded after post has gone live. Bit of a no no? Or common practice?
Hi guys. Just looking for a bit of advice on this one. I don't have a huge amount of experience in the outreach area so advice from you guys would be appreciated. Question is in the title really... If we see posts go live that are incredibly relevant to our products, should we engage in any outreach to ask to be included? Or is this just bad practice/ anyoning for the journo/ blogger? Isaac.
Branding | | isaac6630 -
International SEO - Domains or Folders?
Hi, We have been approached by a potential client. They are a UK company whose website is hosted on a .com domain (the .co.uk forwards to the .com). They also have a German website hosted on a .de domain. Both the .com and the .de are hosted in the UK. We believe that the .de website should be hosted in Germany. You agree? Anyway, they now need to target the US market. They are planning on duplicating the UK (.com) website and creating a US version of the site on a .us domain. They would rewrite the content for the US site to avoid duplications, and add Href Lang attributes etc. They are also debating whether the new US site should be hosted in the US or the UK. We don't think this is the best strategy. Would it not be better to host both the UK and US website on the .com domain. using reginal folders? i.e. example.com/uk, and example.com/us. Obviously we would setup Href Lang accordingly and change the Google Search Console geo targeting options for each of the sub-sites (/uk and /us). Or we could suggest hosting the UK site on the .co.uk domain, and the US on the .com domain. So, what is the best strategy to target the US audience, whilst maintaining UK rankings? Many thanks for your time, hope to hear from you soon 🙂 Lee.
Branding | | Webpresence1 -
Does anyone has experience with Q&A Sites in terms of SEO value?
I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik0 -
Google+ how to optimize [best practice tips]
I would like to learn more about Google+ optimization to help the brand and rankings, etc of the company I work for but I do not know where to begin. Anyone with advice? Or links to this type of information? The website is www.stillfrisky.com Thank you, Gina
Branding | | gina_m0 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
Yahoo Directory, BOTW, BBB and Business.com for local SEO?
I've heard conflicting reports about using these paid directories for SEO purposes. I am a local Realtor with a website and blog. My site is on page one but near the bottom since the national sites dominate the top. Would these directories help me for local seo purposes? Does Google consider these paid links and therefore devalues them? How difficult is it to get into these directories since they can decline a submission and there goes my money? Are these directories worth the money? In total it would be like $1200 do get on all. I've already done what I believe to be a lot of good seo practices. Emphasis on I believe since I'm no expert. Just learning as I go. Now I'm up against the big brands in real estate and meet to compete. Any tips if these directories are worth it and anything else I should look to do?
Branding | | bronxpad0 -
Public Relations and SEO in 2012
With all the stress on inbound marketing and focusing on links for traffic and not just SEO, it would seem to me that going forward the best skilled people for the job of link building are public relations consultants (at least for startups). PR folks have the contacts and training to get publicity on the big authority sites and really drive big traffic as well as strong links. What am I missing? For link building, why should we hire an SEO firm and not a PR firm? Secondly, I've been contacting a few agencies to get some idea of what they charge and most seem to start at about $5k pm whereas we only have a budget of around $1k for link building. Am I wasting my time thinking I may get any benefit at this low of a budget? I'd love to hear from anyone with any experience using PR firms/consultants and if you have any recommendations that would be great also.
Branding | | meterdei1 -
Russian and Arabic SEO and Translation
Hi guys, We've a small 15 page site in English for renting out our own boat to tourists which seems to be especially popular with Russian and Arab visitors, so they are our priority languages for translation right now. We would like to translate our site into a condensed single page summary for each language of the services we offer for now and trying to make it rank in Russian/Arab serarch engines. I do some seo in English on our site and it's starting to rank well, but that's my only language, so I would definitely need to hire someone to do it for us in Russian and Arabic translation and related keyword phrases and how to rank in the search engines those countries most use etc. Can you recommend any companies for doing this russian-seo or arabic-seo stuff? Or any other advice.. Thanks!
Branding | | emerald0