Law Practice SEO with Multiple Lawyers
-
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm.
Question 1:
It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts.
Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page?
Question 2:
The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts?
I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name.
Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm?
Thoughts?
-
It is better than the profession not getting old... The profession, for me, is one in which you are continually learning, by virtue of that you never get old...
Best to you, LMK if I can help.
-
Thanks for the info Robert. Just finished a night of uploading videos for my client to their new YouTube channel I just setup. Spent a bunch of hours scouring a ton of websites making sure I optimized the videos... doing my due diligence.
I really appreciate your help. This is my first big client and what is good about it is that they need absolutely everything. Having to learn about setting up all the social media, web content and.. well you know... There is a ton of stuff to learn and I love it! I think that this is one profession that will never get old!
-Bob
-
Robert
We deal with a few law firms and I can understand all your concerns. Understand that some of these need to be answered by the partners though. (If I am paying an associate, I do not want them advertising themselves as per se I want them working for the firm. Now on to your questions:
Social Media - For most, I would say be careful with them mixing their personal facebook, etc with their professional. I recommend what you have there with links from the home page. I would not recommend having associates with links to their personal from the firm site.
YouTube: Post it to the firm and give attribution to the individual attorney. Again, you need to get the partners in on this discussion. The associates are working for the firm and unless the partners want the other, you are in the middle of an issue at some point.
Here is where you can make everyone win though: Google Places, Bing Business Portal, Yahoo Local: Do an owner verified for the firm and for each attorney in the firm. Then do as much as you can with the citation sites as well. This will be good for all.
Hope it helps you out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | | A_Wo0 -
What is the best SEO friendly way to combine two websites.
I have two websites, eg: widgets.com - sells expensive widgets as gifts everydaywidgets.com - sells cheap widgets for everyday use. I would like to combine them both under the widgets.com domain name, because its easier to run the SEO campaign for one rather than two. But i still want two different product collections, and two different sites. widgets.com is by far the larger of the two sites so my current thought is to have that the main landing site, and have a button at the top to take the user to widgets.com/everydaywidgets where they have a similar but different site, and different products. I can set this all up no problem with the correct 301 redirects from everydaywidgets.com, but is it SEO friendly? Does anyone know of a real world example of a business doing this? Cheers
Branding | | SEOhmygod0 -
Content Advice for SEO Newbies
Hi all, I've been asked to put together a presentation as part of an internal series for marketers within the company that don't know much about SEO, but want to learn the basics and contribute. My topic for this one is on-page SEO/content marketing's role in SEO. I have lots of ideas for this already, but I thought I'd turn to the Moz forum to get some feedback and help me prioritize the points I hit. So, if you could give SEO newbies working on content for a company site, blog, etc. just one piece of advice, what would it be? Looking forward to seeing your responses. Thanks, Andrew
Branding | | SafeNet_Interactive_Marketing0 -
Google+ multiple languages
I'm facing the following situation: We have a website (barcelonacheckin.com) with multiple languages. Each language has each own url. For instance English is barcelonacheckin.com/en and Spanish is barcelonacheckin.com/es. If I'm right there seems to be a relation between the number of +1's and ranking in Google. Therefore we created a Google+ business page (https://plus.google.com/101996769636292908838) and we linked it to the english page of our web-site. The number of +1's on our business page is in sync with our English landing page. Now we want also to gather many +1's in the other languages. But it seems that you can only connect one Google+ business page to one web page. My question is. Whould it be smart to make a separate Google+ business page for each language? I wonder how other multilingual web-sites are dealing with Google+.
Branding | | jereprieto0 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
Listing multiple business locations
Greetings, I had a quick question that i was unable to find an answer for so i wanted to see what you guys think. I am currently working on getting our business situated on sites like Yelp, Hotfrog, Bing business portal, etc., and on a lot of these sites i have to add each of our three store locations individually. I wonder when i put in the name, if it makes more sense to just put the business name as "Business Name" or wether i should identify each location separately in the name as "Business Name + City". I was just curious if there is a reason i should do one or the other, or since we plan to make sure it's listed the same way everywhere, does it not really matter?
Branding | | semaas0 -
How does a business name affect SEO?
We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care." However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name. I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches? Or is it better to go with "eye center" because it'll be easier to rank for?
Branding | | optimalwebinc0 -
Russian and Arabic SEO and Translation
Hi guys, We've a small 15 page site in English for renting out our own boat to tourists which seems to be especially popular with Russian and Arab visitors, so they are our priority languages for translation right now. We would like to translate our site into a condensed single page summary for each language of the services we offer for now and trying to make it rank in Russian/Arab serarch engines. I do some seo in English on our site and it's starting to rank well, but that's my only language, so I would definitely need to hire someone to do it for us in Russian and Arabic translation and related keyword phrases and how to rank in the search engines those countries most use etc. Can you recommend any companies for doing this russian-seo or arabic-seo stuff? Or any other advice.. Thanks!
Branding | | emerald0