Domain crowding, when exactly?

[Gamer07]

So I was reading the latest search improvements to Google search on http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html

Good to see they are doing something about "domain diversity" explained as

More domain diversity. [launch codename "Horde", project codename "Domain Crowding"] Sometimes search returns too many results from the same domain. This change helps surface content from a more diverse set of domains.

OK so it sounds good, right? I was hopeful too but I have been running a few queries myself to see how it helped us. Not even a single change yet.

So, I'm wondering how this works. They make a change and it takes some time to see it actually happens? Or is it all done for now and it just fixed a small part of the problem and we have to wait for another change?

I'd have been ok if the authority site with 3 links actually were useful links. Unfortunately (not for only competitors, but Google search users too) 2 of the links listed are pages from 2008 and is not really helping anyone.

[Gamer07]

4 months since I posted this and look at the situation right now. It's even worse. Basically they have done completely the opposite of what they promised.

I am not surprised at all.

[BenFox]

What Gamer07 said.

PPC doesn't influence organic rankings but that doesn't mean you shouldn't bid on a  competitor's brand name.

[Gamer07]

No he simply says "bid on those brand name keywords".

[periscopeUP]

Thanks, Ben. Is your implication that PPC influences organic rankings?

[BenFox]

If it's on that list then it's already live.

You'll have to wait for other changes although I probably should mention that Google might not see a problem with the SERPs you're looking at. For example if you're trying to compete on a competitor's brand name then you might be better off bidding on PPC rather than waiting for Google to decide that they don't belong at #1, #2 and #3.