Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Outbound Links to Authority sites
-
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
-
Well put! I link out to a lot of .gov sites because they contain information that my customers find useful. As long as you are keeping your customers' needs in mind when writing content and/or linking, you are on the correct path.
-
Plenty of webmasters do not link out for selfish or strategic reasons.....
... but the web is all about linking. That is why they call it "the web".
I link out a lot. I believe that it makes my pages richer information sources. I believe that it builds credibility.
If you were a visitor would you prefer a page that has no links or the same page that links out to information sources, sites with great information on directly related subjects? Which of those would be recommended more via tweets, links, likes, emails?
So, my vote is that google gives credit for linking out and even if they don't your visitors will.
-
Thanks. Someone else told me it is a good sign of a trustworthy site. I was thinking of doing a link to a Wikipedia article or such of relevant reference material on topic.
-
I think it helps. I link to my BBB page to show credibility to both Google and my users. I also link to government websites. Everything is followed.
The only links I would <nofollow>would be sites I don't particularly trust, like a new site. </nofollow>
-
There is an argument that linking out might increase your rankings by a tiny bit.
So long as it's a decent, none malware hosting, none spammy site it won't have an adverse effect.
With regard to follow/no-follow - if you trust the site and think it's passing a benefit to users then why put the no-follow on it?
-
This is another one of those grey areas, I think, where is there no perfect answer.
To draw an analogy from the world of politics and elections:
a) Your vote benefits the recipient more than it will benefit you.
b) If you were fighting the same election, casting a vote for a more prominent candidate who is a competitor for that same position will hurt you more than benefiting you.
c) If you vote for the right candidate- because that is the right thing to do--- it might eventually benefit you, in a roundabout sort of manner.
So, I'd apply the same rules when casting your vote for a website (ie. giving out links)----do vote, but cast your vote with care!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
So many links from single site?
this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did he get so many links from single site is he gonna be penalized YD2BvQ0
Intermediate & Advanced SEO | | SIMON-CULL0 -
How can I find all broken links pointing to my site?
I help manage a large website with over 20M backlinks and I want to find all of the broken ones. What would be the most efficient way to go about this besides exporting and checking each backlink's reponse code? Thank you in advance!
Intermediate & Advanced SEO | | StevenLevine3 -
Top hierarchy pages vs footer links vs header links
Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Moving to a new site while keeping old site live
For reasons I won't get into here, I need to move most of my site to a new domain (DOMAIN B) while keeping every single current detail on the old domain (DOMAIN A) as it is. Meaning, there will be 2 live websites that have mostly the same content, but I want the content to appear to search engines as though it now belongs to DOMAIN B. Weird situation. I know. I've run around in circles trying to figure out the best course of action. What do you think is the best way of going about this? Do I simply point DOMAIN A's canonical tags to the copied content on DOMAIN B and call it good? Should I ask sites that link to DOMAIN A to change their links to DOMAIN B, or start fresh and cut my losses? Should I still file a change of address with GWT, even though I'm not going to 301 redirect anything?
Intermediate & Advanced SEO | | kdaniels0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
Transfer link juice from old to new site
Hi seomozzers, The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept. My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on? Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer? Thank you 🙂
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2 -
Are URL shorteners building domain authority everytime someone uses a link from their service?
My understanding of domain authority is that the more links pointing to any page / resource on a domain, the greater the overall domain authority (and weight passed from outbound links on the domain) is. Because URL shorteners create links on their own domain that redirect to an off-domain page but link "to" an on-domain URL, are they gaining domain authority each time someone publishes a shortened link from their service? Or does Google penalize these sites specifically, or links that redirect in general? Or am I missing something else?
Intermediate & Advanced SEO | | Jay.Neely0