Adwords Bulk Discount
-
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
-
Yeah I've never heard of this. The other thing they might be doing is just optimizing the accounts they manage to spend less money after they take over the management of them. Optimizing bids, using negatives, and going after only highly profitable keywords could help them reduce costs and then they just keep the savings over the 5% they are guaranteeing you?
If they are still leaving the account and billing in your control, you'd be able to verify this. Did they say how the billing is handled? Either way, this sounds highly suspicious.
-
That's clearly deceptive pricing. By Adwords partner standards they must share costs of Adwords campaigns.
Report them.
-
Call google ask them
-
We've no intention of using them... Just that they've made these claims that there is some magic Google agency discount out there somewhere! But I can't find any evidence of such...
-
I would check into them over billing the price per click etc
-
No and thats the big issue here, you get reports on their 'platform' only, no access to the actual adwords account...
-
who's credit card is on the adwords bill? Maybe they are lying about clicks and costs- do you get access to account?
-
Asked exactly that... They reckon they make their commission on part of the discount they receive through from Google.... So say they receive a 10% discount, they are passing 5% on to us... Essentially i'm looking to discredit their claim that they receive some sort of special pricing from Google...!
-
if they dont charge a management fee how do they make money?
-
Yep eating into the management fee was my original thought but, they claim they don't charge a management fee! I just can't understand how they're making such a claim... Bizzarre...
-
We manage accounts over 50k a month and get no discounts from our google account reps. My guess is they are just factoring it into the management fee likeAlastair said
-
I don't think they do offer discounts, they'll probably just absorb it in their management fee instead. Google does have a partner program where you add budget in bulk, but I haven't heard of discounts
http://www.google.co.uk/intl/en/ads/premiersmbpartner/partners-details.html#eligibility
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Express Vs Adwords for small business
Hi there I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Paid Search Marketing | | coolhandluc
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account? As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome. Many thanks0 -
Adword San Francisco Reach number
Hello, I have noticed in Adwords, when I select San Francisco or San Francisco county as a location for the campaign, it shows the reach as 7,220,000 Now I know that reach may be different from census data and depends largely on number of google signed-in users. But this number is waaay of. According to census there are only about 850,000 people in SF county, lets add as much that commute to SF for work, then we still have only 1,700,000 - not even close to 7,220,000 google is reporting. Also note that for the rest of the Bay Area counties the Adwords reach numbers match very closely census data. Any ideas?
Paid Search Marketing | | SirMax0 -
Name of Reliable, Cost Effective Service for Setting Up Adwords??
Could anyone suggest a reasonably priced service for setting up an Adwords campaign? My monthly advertising budget is no more than $2,000 and the objective to target Google Adwords and Yahoo/Bing. There are companies providing this service but they seem to require fees of $750 to $1,000 per month for their services for a six month commitment and a mimimum advertising spend of $5,000 per month. Certain tools like Wordstream are available for around $300 per month, but I am not sure how much value they add, if in fact they facilitate the process. Also, I am not sure if advertising spend is completely wasted unless I create special landing pages just for PPC. My category, commercial real estate in New York City is very competitive with keywords ranging form $5-$15.00 click. I would greatly appreciate some advice regarding PPC. Thanks, Alan
Paid Search Marketing | | Kingalan10 -
Locate Poorly Trending Keywords in AdWords
At the campaign level I see my CTR has been suffering for the last week or two relative to the past few months. It could be a few bad actors casing the downward trend. How can I quickly and easily locate specific keywords that are trending in the wrong direction? Why filters will not work... They don't take change into account. I want to identify Keywords that were once doing well are now doing poorly. Filters will yield all keywords that are doing poorly which is not what I'm looking for. Obviously I could be missing something with filters but this is my understanding. A few other points to note... I have search partners turned on. I do not want to take this traffic into account in my analysis. I'd also like to determine if it might be an ad that's not performing as well as it once was. I assume the same method used to find poorly trending keywords can be applied to ads as well but if not, is there a solution for this?
Paid Search Marketing | | tatermarketing0 -
Does anyone know if there are any adwords guideline restrictions against naming a product with the term "Clinically Proven?"
If you do a search for something like "protein powder" there are the sponsored ads where you can shop. Does anyone know if there are any guidelines against naming a product with "Clinically Proven." For example, "Clinically Proven Protein Powder." Any guidance, insight, or links helping to answer this question would be appreciated.
Paid Search Marketing | | jbmac0 -
A heads-up about problems with the new Google Adwords Keyword Planner tool
I noticed that when I was using this tool, the data in the tables would change, often by a lot (up to 50%) when I sorted the columns. (Did nothing else, just sorted.) Since I was starting a new campaign and really needed data, I contacted Google about this and was told: "I understand that the estimates are changing in the Keyword Planner tool when you sort the data. I reproduced this on my end as well and was able to confirm that this is a known technical issue on our end." "Unfortunately the information in the Keyword Planner Tool is currently not the best source of data for your analysis." They then went on to suggest I just test things blindly. So, what do you do to get information about keyword traffic and ppc estimates?
Paid Search Marketing | | Linda-Vassily0 -
AdWords *free* vouchers hurt SEO?
Maybe it was the penguin, or maybe it was Panda, but around about the time of the three updates close together and the rumoured 'parked domain' update that went wrong, I used a free adwords voucher. The site in question used to rank for practically every search term relevant to the niche. Now, I can search back to 60 pages in Google results and nothing. Now, I know its not been de-indexed, it still there when I search for info:TheDomainInQuestion.co.uk It also has 6 site links when searching for the url alone. Each and every page is hand written original content built up over many years and also edited and updated regularly. On linkdetective, I have a very nice rainbow type graph regarding the type of links and also a very very good spread of anchors. 118 different phrases pointing in and aside from one site that linked to me sitewide (16000+ but since removed and now down to 3300 and dropping almost daily). Even with that, the highest percentage of anchor text was 20%. Basically, gone through practically everything that is available on the web about combating penguin and panda, yet the site kept dropping and has disappeared completely for keyword phrases. Might sound a bit paranoid, but could Google have done this on purpose to try to make me carry on with adwords?
Paid Search Marketing | | NinJaSkrtel0 -
Adwords Dynamic Keyword Insertion for Location keywords
Hi Guys, I'm managing a campaign targeting multiple cities across the country. The campaign is using DKI to display locations in ad titles. Is the following example the best way to handle it (example data only): Ad headline: {KeyWord: Local Chocolate Delivery} Keywords: chocolate delivery chocolate delivery Dallas chocolate delivery Austin Etc etc?
Paid Search Marketing | | David_ODonnell1