How many words should be placed on a home page, category pages, and product pages?
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To optimize content for a website, how many words should be provided for a home page, category page and a product page?
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Thanks so much. That's perfect.
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If you're talking about content, then it may come into any form (images, graphics, videos) as long as it serves your site visitors' purpose and add value. Just take care of unique value proposition, focused page and relevancy.
Homepage can have no content at all to 300 words minimum. Note that search engines would rank you on the basis of alt tag, title tag and H tags too if done properly. All you need to answer is
Who you are
What you do
How your visitor is benefited
These 3 questions can be answered with any form of content.
The category page can have a 50-100 words precise and clean description of category using engaging words and style. make great use of H and alt tags.
Product page can have 100-500 words depending upon what you are selling and how much words it need to convince your visitor with value. May be features, how it works, tips etc.
On product pages, user generated reviews may add an extra edge in terms of content and credibility.
Hope this helps.
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Use as much text on your page as is necessary to help the website visitors make an educated decision and convert. Try testing short copy/long copy.
Home page: You won't need a ton of copy on this page. Use this page to make a good first impression, establish that you are trustworthy a legit.
Category Pages: Use copy to help shoppers drill-down and find the specific items they are looking for. Help make their shopping process quicker and easier.
Product Pages: Most importantly, make sure you have unique copy here. Avoid manufacturer provided copy. Try to write it in a human voice. Get extra copy on the page by allowing product reviews.
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Can be 100-1000.
It really doesn't matter as long as it is fluid and doesn't look like it is there to be keyword stuffing. For category and product pages, I suggest under 75-150 words because that should be enough to get the message through.
And again, too many keywords is not good, so try not to stuff keywords.
Homepage can have a bit more content since it is trying to attract the customer in the first place.
In the end, whatever it takes to get the message through w/ SEO in the back of your mind.
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