Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate eCommerce Product Descriptions
-
I know that creating original product descriptions is best practices. What I don't understand is how other sites are able to generate significant traffic while still using duplicate product descriptions on all product pages. How are they not being penalized by Google?
-
From my experience as an SEO for a large eCommerce site (our own products), I tend to think that Google has a way of recognizing eCommerce site from purely informational ones and takes that into consideration when analyzing content.
As you say Chris, many producers will distribute their catalogs to all their dealers and they in turn will put those online. The same happens with our products here. Our dealers use the very description we provide them with and no one has ever been penalized for that.
As said, I personally think that Google takes the intent of your site (eCommerce, informational etc. ) into consideration when slapping duplicate content penalties.
Having said that, i have no data to back up that claim so go easy on me, it's only based on my gut feeling and practical observations.
-
I can definitely understand the frustration, but Google won't penalize sites for simply having duplicate content, and especially storefronts. Many merchants are provided with photos and product descriptions by the distributor, and when you're talking about hundreds or even thousands of products, it just not feasible for a merchant to change all of the descriptions and even more so if your inventory is changing on a monthly or even weekly basis. Then all of your changes get overwritten with the new upload.
A good example would be the SMC websites that you see on late night TV where they send out a CD with products to thousands of customers and 98% of them just upload the database into their stores with little to no alteration. They won't be penalized, but they just won't be able to sell much.
In those cases, the sites aren't going to be penalized. And if those sites are ranking well without changing the content, then Google is definitely looking at other factors to make that decision (traffic, bounce rate, time on site, etc.).
The sites Google are penalizing are the ones that intentionally try to game the system by stripping content from other sites and reposting them with literally no changes at all. Also sites that try to duplicate one of their stores multiple times in a cookie cutter fashion in order to trick the system to see if they can get multiple listings on the SERPs.
You haven't provided specific sites to review for a definitive answer here, but they don't sound like they're trying to do anything black hat. They're just lazy. But if your site will be selling the same products, altering your descriptions and images is the only way that you'll get the advanatage over them instead of just becoming "yet another one of those sites". Good luck!
-
Thanks for the Amazon comment Chris :). I understand the multitude of variables when asking this question but after looking at a group of sites with similar backlink profiles, site architecture, etc. and all use duplicate product descriptions I am taken aback that they are not penalized. Even looking at smaller sites that are not properly constructed or optimized use duplicate product descriptions and still drive traffic/rank. Then I read all about rewriting product descriptions from SEOMoz and others (this information gels with what I know to be true) but then see sites still rank with this thin/dupe content.
Any thoughts?
-
That could be for a variety of reasons. Is that site the only one that is offering that particular product? Is it a highly trafficked site with a lot of backlinks, reviews, and online activity? Are the pages simply coded properly using canonical tags which help them escape "wrath"? These are all valid questions when you're doing competitive analysis and all things that Google considers along with dozens of other considerations.
Your best practice is to create new descriptions, take new photos or alter the existing ones (add text, crop, change contrast, etc.). This way your listing is seen as fresh and original content and will eventually take precedence over their carbon copy approach. If you have a better page with better content that's more informative to the customer, Google will choose your listing over 20 other sites that all have the same photos and descriptions.
Originality always wins....in most cases. Keep in mind that there are many other considerations in the Google algorithms, so don't expect to beat out Amazon no matter how hard you try.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding CTAs in Meta Descriptions
Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait. For example I am looking at a site which currently has this meta description Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact. Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself. Any thoughts?
On-Page Optimization | | Donsimong1 -
Duplicate H3, H4 or H5 Tags
I know that duplicate H1 and H2 tags are a red flag for Google, but does the same apply for H3, H4 and H5 tags? A lot of my products have the same H5 tags and I'm wondering whether or not that is pulling down my keyword rank.
On-Page Optimization | | moon-boots0 -
How do I fix duplicate page issue on Shopify with duplicate products because of collections.
I'm working with a new client with a site built on Shopify. Most of their products appear in four collections. This is creating a duplicate content challenge for us. Can anyone suggest specific code to add to resolve this problem. I'm also interested in other ideas solutions, such as "don't use collections" if that's the best approach. I appreciate your insights. Thank you!
On-Page Optimization | | quiltedkoala0 -
Schema description wordcount guidelines ?
Hi is there a wordcount guideline for the description field in Ravens schema creator ? according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description! I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ? I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?
Hi Is it ok to have identical product body copy on market/platform listings same as the websites product listings ? In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ? Im asking re seo reasons All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0 -
301 Redirect to product page or category?
We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!
On-Page Optimization | | odegi0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0