Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing links
-
Hi guys i wanted you views on changing the anchor text of links.
I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google?
I cant say i feel comfortable about doing it but they are my links and are related to our products.
Any advice much appreciated.
-
In that case I would suggest changing a couple and reviewing any changes in rankings as a result. This is one to approach slowly.
Not sure how you have access (are they paid?), but by changing a large amount of links at the same time it may alert Google to some suspicious activity. Large changes in anchor text can be a sign of changes to bought links.
Personally, I wouldn't change them all either. Even though the year is wrong, there's still going to be benefits. e.g. if you are trying to rank for "holiday in new york 2013", your rankings will still benefit from keywords saying "holiday in new york 2012".
Take it steady and keep reviewing the results, but bear in mind you may be better focusing your efforts on building new links with new anchor text.
Hope that helps,
Ben
-
I can change the linsk yes.
Pretty relevant yes for booking in the year.
-
Hi Paul,
It would be useful to have a little bit more information. Is the year relevant to the rankings? For example "euro 2012" would be valuable for a site trying to rank for these as the year is going to appear in the search.
Do you have access to all of these links to be able to change them then?
Ben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Links from coupon sites
Hi All, I post coupons on coupon sites a month ago and when I checked backlinks of my website I saw approx 1000 links coming from coupon sites on my Brand Name. IMO it is quite natural please share your views. *All the big brands listed on that coupon sites e.g amazon, dell etc Thanks
Link Building | | Alick3001 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Partner links - is this bad?
I have been looking at whys to get natural links, another SEO company said that instead of doing Guest Blog Posts there now adding single links to partner pages on websites which have a follow link. To me this sounds like basically a links page rebadged as a partners page. Is this a dangerous practice? or does this carry some weight with the search engines?
Link Building | | Cocoonfxmedia0 -
Houzz Comment Links
A company I am working with has been posting pictures and links to their website in the comments section of Houzz articles. I notice many companies have been doing this in general. While it generates decent amounts of traffic, I am wondering if google sees 30 links coming from article comments that it will deem that as spam? My gut tells me to send these comment links to the Houzz member profile, then direct them to your own website. Thoughts? ***Anyone in home design, decor, etc. should really get involved there. Fantastic source of business for professional in that field.
Link Building | | RandyEpp0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0