Keywords + Country?
-
Hey guys,
Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point.
When I choose the keywords, do I opt for product name + country or only product name?
football shirts france or football shirts?
Some info:
- Countries have been added in the title of the pages.
- Countries appear in the footer.
Thank You.
-
Absolutely. I don't know how much work you've done with local SEO, but I'd also consider doing things like citations, Google+ Local pages, etc for each of your store locations.
And also create pages for specific country themes - like all the football shirts from France (assuming that's one of your countries).
-
The thing is that right now, on the site, is a store locator page with all of the countries where stores are available.
The problem is that it is done in flash and there isn't seperate pages for each country. Do you suggest remodeling this page so that there is a page for each country?
-
Not quite. I think you should have country specific sections, but as a part of the main site, not on separate subdomains or what have you. You need to create something interesting that's rank worthy, that also is an integrated part of your main website.
-
Thank you for your answer.
So you advise me of creating country specific landing pages and linking them back to the original site?
-
To add to William's great points, if you're only optimizing for the country because you want to sell the shirts there, you'll have to do more to rank. I'd recommend blogging about football in those countries, setting up country-specific landing pages with the shirts from those countries, and add pages about shipping to those countries and how much it usually costs. I hope that helps!
-
One quick note, footer links aren't always that great to have anymore now a days.
If you are selling the TEAM France shirts, then yes..you should most definitely put that. Not just Football shirts. So each product should be, American Football Shirt, or France Football Shirt.
It really depends what benefits the shopper and what makes it easier for them to read.
You don't want to try to optimize the content but have your customers driven away by confusing titles and descriptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Coworker and I see totally different keyword volumes on same paid keyword planner account
My coworker and I are both connected to the same company's paid keyword planner account but are using our own individual google accounts to log in. When I look up the keyword "joint bank account" I get a search volume of 9,900, while she gets a search volume of 2,900. Does anyone know why this might be? Do we know which might be more accurate? This doesn't seem to be connected to Google lumping semantic variations together. I've seen it happen way before that update. It's hindering our headline pitching since the volume she sees does not meet our minimum search threshold. Any insight would be greatly appreciated! Thanks, Laira
Keyword Research | | CTI1 -
Authority site targeting multiple similar keywords
Hi! I found a niche I'd really like to work on. I was initially targeting a longtail keyword but there are so many available for this niche I decided to just make an authority site instead. My plan is to have multiple pages with each page targeting a separate long tail keyword in the niche. There's probably going to be over a 100. Let's say for example it's an organic gardening niche. The website will be setup for the entire niche and the page titles will be structured as such: Best Organic Gardening Soils Best Organic Gardening Tools Best Organic Gardening Seeds I'd prefer it to be setup this way so I can target traffic for the term with and without "best". I'm wondering if this sounds a bit spammy or is acceptable? Any other ideas as far as targeting similar longtail keywords in the same niche on a single site? Thanks so much!
Keyword Research | | Kusanagi170 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
Keyword stuffing
Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'. I think it does but wondering why they haven't been penalised for it. http://www . lippyliciouscakes . co.uk/ Thoughts? Many thanks.
Keyword Research | | littlesthobo1 -
Ranking in a specific country
Lets say I want to rank for SEO in mexico. Would a .mx domain with targeted content outrank global players (SEOmoz etc) in Mexico.
Keyword Research | | swansonjp0 -
Keyword Search
Keyword search How low is too low for choosing to use a key phrase for one of your articles, website pages, etc. I see some with 100 local and global searches. Is this too low to really be spending the time working on this key phrase?
Keyword Research | | sansonj1 -
How to find keywords specific to local area
Hey everyone, new to this game, but been working hard to learn, have a website for an independant insurance broker in Northern Ireland, I have been using adwords and insights to try find good keywords to build his site around. But really struggling to find any keywords which people in Northern ireland are searching for, that are not in high competition. Anyone give me a pointer how i could better identify the keywords i seek 🙂
Keyword Research | | buntrosgali0 -
Not Set Keywords
Hi, we have recently been working on our site's keywords and we have seen an increase in traffic. As I monitor my keywords, I see that the Not Set keyword has increased a great deal and now become my top keyword. I researched some but all I got is that users are bookmarking my page or using other avenues to reach my website. Can anyone give me a more concrete answer? Is this bad? Or is this a direct result of an increase in traffic. Any words of wisdom will be much appreciated, As you were...
Keyword Research | | SBRMarketing0