Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to get video thumbnails to appear in SERPs
-
What's the best way to get video thumbs to appear in SERPs?
-
You may want to look at using the proper markup, here is a link to schema.org - http://schema.org/VideoObject
-
I recommend a read of Phil's post http://www.distilled.net/blog/video/getting-video-results-in-google/
-
I have been able to get YouTube vid's to have a thumbnail appear in the SERP's on the first page for extremely high competitive search terms. Obviously this drives traffic.
The methods I used were:
Keyword in Title - in a natural (non-stuffed) manner
Keyword and link to the site in the Description
Keyword in the tags
Strong video views and embeds on other sites - I don't think I have it embedded anywhere on a high PR site.
Here is the video and keyword it ranks for so you can see what I did - Google search phrase - best lsat prep. The video thumbnail is in the 7th spot & receives several hundred views per month. Also #3 for the search term best lsat preparation on Google
-
There was a post on the blog really recently about this if I recall correctly. Although some people say that through embedding a single video from YouTube onto a relevant high PA page will do the trick, the best method is to host your own videos on your website. A quick search online for HTML5 video hosting (with flash fallback) should be your answer! With doing so, you will makes up your content so that Google knows the content is of the type 'video' and will display as such.
-
Hi,
Do some research here: http://www.reelseo.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old brand name being suffixed on Google SERP listings
At the end of some of our listings in Google search results pages, our old brand name is being suffixed even though it is not in our title tags. For context, we re-branded several months ago, and at that time also migrated to a new domain name. Our title tags have our current brand name suffixed, like "Shop Example Category | Example©". In the Google search results, but not in Bing nor Yahoo, about half of our pages have titles whcih instead look like this: "Shop Example Category | Example© - oldBrandName". The "dash" and the old brand name are not in our title tags, but they are being appended, even when our title tags are fairly long. For example, even with titles at 54 characters (421 pixels), the suffix is being appended. BUT, not with our longer title tags. We are actually OK with the brand name being appended if our title tags are on the shorter side, but would prefer that our current brand name be appended instead of the older one. I realize we could increase the length of all our title tags, and perhaps we may go that route. But, does anyone know where Google would be getting the old brand name to append onto the URLs? We've checked and it is not in our page source (the old brand name is used in our page source in some areas of text and some url paths, but not in any kind of meta tag). Per Google's guidance (https://www.searchenginejournal.com/google-do-not-put-organization-schema-markup-on-every-page/289981/) we only have schema for the "Organization" on our home page, and not on every page. So, assuming this advice is correct to not add schema to every page, how can we inform Google of our current brand name so that it stops appending our old brand name on pages?
Intermediate & Advanced SEO | | seoelevated0 -
How to get local search volumes?
Hi Guys, I want to get search volumes for "carpet cleaning" for certain areas in Sydney, Australia. I'm using this process: Choose to ‘Search for new keyword and ad group ideas’. Enter the main keywords regarding your product / service Remove any default country targeting Specify your chosen location (s) by targeting specific cities / regions Click to ‘Get ideas’ The problem is none of the areas, even popular ones (like north sydney, surry hills, newtown, manly) are appearing and Google keyword tool, no matches. Is there any other tools or sources of data i can use to get accurate search volumes for these areas? Any recommendations would be very much appreciated. Cheers
Intermediate & Advanced SEO | | wozniak650 -
Ranking 2 pages on the same domain in the same SERP
I thought it was generally said that Google will favour 1 page per domain for a particular SERP, but I have seen examples where that is not the case (i.e. Same domain is ranking 2 different pages on the 1st page of the SERPs...) Are there any "tricks" to taking up 2 first page SERP positions, or am I mistaken that this doesn't always happen?
Intermediate & Advanced SEO | | Ullamalm0 -
Is it common for a site to disappear and reappear in the SERPS?
I have a site that's 2 years old and it completely disappeared from the search results. It wasn't a manual action because I never got a notice in webmaster tools. Could the site reappear? A lot of people on Odesk say the site will reappear after a few days.
Intermediate & Advanced SEO | | The_Kiwi_Man0 -
Pros and cons of video onsite or youtube
what are the pros and cons of placing videos on the native website as opposed to pushing the you tube channel? If I move the youtube and vimeo to the native website will i loose all the link juice? is there an easy way to have transcript of the audio as html in the site?
Intermediate & Advanced SEO | | bakergraphix_yahoo.com0 -
How to NOT appear in Google results in other countries?
I have ecommerce sites the only serve US and Canada. Is there a way to prevent a site from appearing in the Google results in foreign countries? The reason I ask is that we also have a lot of informational pages that folks in other countries are visiting, then leaving right after reading. This is making our overall Bounce Rate very high (64%). When we segment the GA data to look at just our US visitors, then the Bounce Rate drops a lot. (to 48%) Thanks!
Intermediate & Advanced SEO | | GregB1230 -
Was moving up in SERPS then Got Stuck on Page 2
Hi, I was continuously acquiring quality back-links and my site was moving up in Google SERPS for 3 main keywords. Within a few weeks i was on Page 2 and 3 for these three keywords, but after reaching there I got stuck on these pages and positions despite no change in link building strategy / pattern. I have even increased the number and quality of links that I acquire per day, but I am still stuck at exact same positions. The website is10 months old and related to a software niche. I update this website once a week. For one keyword I am stuck at position 1 of page two (you can well imagine the frustration..!!). My question is that what do I need to do to get out of this "SERP lock"?
Intermediate & Advanced SEO | | RightDirection0 -
How long does a new domain need to get a specific level of trust?
We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts. My question is: How long is the period for google to trust a completely new URL? We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc. Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
Intermediate & Advanced SEO | | wellbo0