H1 Tag as Logo on the Homepage.
-
So I was working on a Genesis theme website where they have the H1 Tag as the Logo on the homepage. I wanted this changed because I always use my H1 tag to include a keyword I want to rank for. I was told by the Genesis Forum Manager that Yoast said the Logo should be the H1 tag on the homepage. (Yoast has a WP SEO Plugin that is very popular)
That makes no sense to me, so I was looking for Opinions.
Thanks,
-
I agree with Doug - I would never have the H1 containing a logo. It should include 3-5 words that are you main targeted keywords/phrase for that page. (Be it company name, blog name, what you are offering etc)
Change the template so the logo isn't inside a H1 tag. I think nearly every SEOer would agree with this.
-
Thanks Doug. I did mod the theme, but with genesis it isn't so easy.
-
Yup, your context and your goals etc are all going to play their part. I don't agree that H1 = your logo on your home page. That's a bit too black and white for me.
Do whatever you need to do - nothing to stop you modifying the theme!
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-33"> <param name="counter" value="556"></object>
-
Maybe if you are using WP for a blog at makes sense for the H1 tag, but I am using it as a CMS, so maybe that is not what he intemded.
-
I agree with Doug, but w/out knowing what your website looks like or if you have the Yoast plugin. I'm assuming your CMS is wordpress You should double check your scripts (header.php) for the designated theme is pointing where appropriate for your H1, and make the necassary changes.
-
Don't agree that that H1 tag should be your logo and I don't think this is what Yeost was getting at either.
According to this article on his blog, he suggests that the H1 tag on the homepage should be the "Blog's Name."
http://yoast.com/blog-headings-structure/
Single posts then have an H1 equal to the title of the article, and category pages would have the name of the description/tag.
You've got to be careful not to confuse the semantic structure of the content and the branding.
The function of the logo is to provide your content with a consistent brand across all page types. This isn't specific to the home page.
Besides, there are lots of logos that don't spell out their names of the entities they represent so you might want to have both your logo/ident and then say your company name spelt out in the H1.
You could also argue that the subject matter of the home page is not actually the brand/entity name but the value proposition - the "what's in it for you" and I've seen that used at the H1 heading too...
Just ask yourself what makes things easier for visitors to understand/interpret the content on the page depending on the type of site/organisation etc.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-0"> <param name="counter" value="96"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta tags in Single Page Apps
Since the deprecation of the AJAX Crawling Scheme back last October I am curious as to when Googlebot actually reads meta tag information from a page. We have a website at whichledlight.com that is implemented using emberjs. Part of the site is our results pages (i.e. gu10-led-bulbs). This page updates the meta and link tags in the head of the document for things like canonicalisation and robots, but can only do so after the page finishes loading and the JavaScript has been run.When the AJAX crawling scheme was still in place we were able to prerender these pages (including the modified meta and link tags) and serve these to Googlebot. Now Googlebot no longer uses these prerendered snapshots and instead is sophisticated enough load and run our site.So the question I have is does Googlebot read the meta and links tags downloaded from the original response or does it wait until the page finishes rendering before reading them (including any modifications that have been performed on them)
Technical SEO | | TrueluxGroup1 -
Why is Google replacing our title tags with URLs in SERP?
Hey guys, We've noticed that Google is replacing a lot of our title tags with URLs in SERP. As far as we know, this has been happening for the last month or so and we can't seem to figure out why. I've attached a screenshot for your reference. What we know: depending on the search query, the title tag may or may not be replaced. this doesn't seem to have any connection to the relevance of the title tag vs the url. results are persistent on desktop and mobile. the length of the title tag doesn't seem to correlate with the replacement. the replacement is happening at mass, to dozens of pages. Any ideas as to why this may be happening? Thanks in advance,
Technical SEO | | Mobify
Peter mobify-site-www.mobify.com---Google-Search.png0 -
Homepage de-indexed, rest of site all there...
This is a random issue that I've been trying to get to the bottom of over the last few months. First I thought it might be that I have a spammy host, so I changed it. My site loads a little faster but the homepage is still totally non-visible. Other pages and posts index no problem.. It's really quite frustrating. http://bit.ly/1hA8DqV Any suggestions welcome. Standard WP, running Wordpress SEO by Joost and a few other basic plugins...
Technical SEO | | duncm0 -
Tripping versus Tripping.com in title tags?
Hi All, We had a quick question regarding the construction of title tags throughout our site (yay for optimizing!). We were wondering what is considered best practice or what we should be considering when we're deciding how to end our title tags - basically, it's between Tripping and Tripping.com. For example: This is the content | Tripping OR This it the content | Tripping.com Any thoughts would be greatly appreciated! Thanks,
Technical SEO | | seospeedwagon
Bianca0 -
I need help with a PHP canonical URL tags
I found a little difficult for me to do a canonical tag in my PHP. On-Page Report Card We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply. I don't know how to tidy my PHP Any suggestion.
Technical SEO | | lnietob0 -
Image optimisation, alt and title tags
Is making the alt and title tags in an image the same bad for seo? Does anyone have any recommendations? any help much appreciated.
Technical SEO | | pauledwards0 -
Homepage outranked by sub pages - reason for concern?
Hey All, trying to figure out how concerned I should be about this. So here is the scoop, would appreciate your thoughts. We have several eCommerce websites that have been affected by Panda, do to content from manufacturers and lack of original content. We have been working hard to write our own descriptions and are seeing an increase in traffic again. We have also been writing blogs since February and are getting a lot of visits to them. Here is the problem, our blog pages are now outranking our homepage when you type in site:domain-name Is this a problem? our home page does not show up until you are 3 pages in. However when you type in just our domain name in google as a search it does show up in position one with sitelinks under it. This is happening across both of our sites. Is this a cause for concern or just natural due to our blogs being more popular than our homepage. Thanks! Josh
Technical SEO | | prima-2535090 -
Minimum # of words on a homepage?
When I design sites for clients I try to keep the homepage clean and simple. As a result, I usually end up with very little actual content. For SEO purposes. What is the minimum # of words that I should have on any given homepage to avoid being penalized by Google? Does it have to be at least 150 or something like that? Even though my internal pages have plenty? thanks, Martin
Technical SEO | | RogersSEO0