Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transfer a Main Domain to a Sub-Domain
-
My IT department tells me they want to transfer my main site domain, which has been in existence since 1999 as an e-commerce site (maindomain.com) to a sub-domain (www2.maindomain.com) or a completely new domain (newdomain.net). This is because we are launching a new website and B2C e-commerce engine, but we still have to maintain the legacy B2B e-commerce engine which contains hard-coded URLs, and both systems can't use the same domain.
I've been researching the issue across SEOmoz, but I haven't come across this exact type of scenario (mostly I've seen a sub-domain to new domain).
I see major problems with their proposal, including negative SEO impact, loss of domain authority/ranking and issues with branding.
Does anyone know the exact type of impact I can expect to see in this scenario and specific steps I should go about to minimize the impact?
Btw, I will be using Danny Dover's guide on properly moving domains where appropriate.
Thanks!
-
It goes without saying but also ensure that as well as 301'ing all the old URL's, that you create a robots.txt to stop Google potentially spidering the new subdomain which contains the legacy files.
Best of luck!
-
If the current site is getting a lot of traffic and the new site would be a drastic change from the current site, I would look into hiring a coder to fix the hardcoded urls issue.
Everything you mentioned is plausible if not probable including negative SEO impact, loss of domain authority/ranking and issues with branding.
If the new site is going to be on different pages, make sure you 301 redirect the old pages to the new subdomain/domain. Aside from that, can't really do much =/
Good luck,
Oleg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lost ranking after domain switch
I recently migrated from https://whitefusemedia.com to https://whitefuse.com. The website URL structure and content remained the same and I followed all the best practice guidance regarding checks on the new domain and appropriate 301 redirects. I have seen traffic drop by about 50% and the traffic that is still coming through is mainly coming through links still listed by Google under the old domain (https://whitefusemedia.com). Is this normal? Should I expect to see this bounce back, or is there anything I can do now to regain the rankings?
Technical SEO | | wfm-uk0 -
Are .clinic domains effective?
We acquired a .clinic domain for a client, they are right now running under a .ca and I was just wondering if there were any cons to making the switch. On the flip side are there any pros? I've tried to search for the answer but couldn't seem to come across anything, thank you if you have any knowledge or could point me to a resource.
Technical SEO | | webignite0 -
<sub>& <sup>tags, any SEO issues?</sup></sub>
Hi - the content on our corporate website is pretty technical, and we include chemical element codes in the text that users would search on (like S02, C02, etc.) A lot of times our engineers request that we list the codes correctly, with a <sub>on the last number. Question - does adding this code into the keyword affect SEO? The code would look like SO<sub>2</sub>.</sub> Thanks.
Technical SEO | | Jenny10 -
Localized domains and duplicate content
Hey guys, In my company we are launching a new website and there's an issue it's been bothering me for a while. I'm sure you guys can help me out. I already have a website, let's say ABC.com I'm preparing a localized version of that website for the uk so we'll launch ABC.co.uk Basically the websites are going to be exactly the same with the difference of the homepage. They have a slightly different proposition. Using GeoIP I will redirect the UK traffic to ABC.co.uk and the rest of the traffic will still visit .com website. May google penalize this? The site itself it will be almost the same but the homepage. This may count as duplicate content even if I'm geo-targeting different regions so they will never overlap. Thanks in advance for you advice
Technical SEO | | fabrizzio0 -
.ca and. com domains
Hello, currently the main site im working on is a .com, but have the .ca version purchased from register.com. should i have this setup to redirect to the .com site. will google see these as dup content. We have the .ca for our canadian customers but both sites are identical. Thank you
Technical SEO | | TP_Marketing0 -
Tutorial For Moving Blogger Blog From Sub-Domain to Sub-Directory
Does anyone know where I can find a tutorial for moving a blogger.com (blogspot) blog that's currently hosted on a subdomain (i.e. blog.mysite.com) to a subdirectory (i.e. mysite.com/blog) with the current version of blogger? I'm working on transferring my blogger blogs over to wordpress, and to do so without losing link juice or traffic, this is one of the steps I have to take. There's plenty of tutorials that address moving from blogspot.mysite.com to wordpress and I've even found a few that address moving from blog.mysite.com (hosted on blogger) to a root domain mysite.com. However, I need to move from blog.mysite.com (blogger) to mysite.com/blog/ - subdirectory (wordpress). Anyone who knows how to do this or can point me in the right direction?? Thanks.
Technical SEO | | ChaseH0 -
Multiple Domains on 1 IP Address
We have multiple domains on the same C Block IP Address. Our main site is an eCommerce site, and we have separate domains for each of the following: our company blog (and other niche blogs), forum site, articles site and corporate site. They are all on the same server and hosted by the same web-hosting company. They all have unique and different content. Speaking strictly from a technical standpoint, could this be hurting us? Can you please make a recommendation for the best practices when it comes to multiple domains like these and having separate or the same IP Addresses? Thank you!
Technical SEO | | Motivators0 -
How to remove a sub domain from Google Index!
Hello, I have a website having many subdomains having same copy of content i think its harming my SEO for that site since abc and xyz sub domains do have same contents. Thus i require to know i have already deleted required subdomain DNS RECORDS now how to have those pages removed from Google index as well ? The DNS Records no more exists for those subdomains already.
Technical SEO | | anand20100