Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The Mysterious Case of Pagination, Canonical Tags
-
Hey guys,
My head explodes when I think of this problem. So I will leave it to you guys to find a solution...
My root domain (xxx.com) runs on WordPress platform.
I use Yoast SEO plugin.
The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example.
The page/2/ and remaining pages also have this rel tags:
I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically.
Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically.
Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed."
Problem:
Am I doing this the way it should be done?
I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page).
One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder.
Any help, suggestions, and thoughts are highly appreciated.

Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.
-
Hey There
Assuming your WordPress theme isn't conflicting with any of this, so long as you select "noindex subpages of archives" in Yoast you should be good to go. No need playing around with anything else.
-Dan
-
--> I think it's important to look at your site as a whole and divide the number of all pages by paginated pages.
I barely have control over these paginated pages. WordPress automatically takes care of this. I do, however, have the power to add a fixed number of links per paginated page. For example, I can set "10" in WordPress panel and every paginated page -- homepage, page/2/ for example -- will have 10 links (10 articles).
Subsequent pages will be automatically created as I feed my blog with more content.
Thanks Irving!
-
The noindex,follow tag on paginated pages will not compromise your sites integrity with Google. I think it's important to look at your site as a whole and divide the number of all pages by paginated pages. If the ratio is above 10%, I would be concerned that the site may appear to be more of a directory and it definitely would make sense to noindex the site. Also, there are paginated pages with just a bunch of links and other paginated pages with a lot more data surrounding the links. The fact that others are ranking higher probably have more to do with overall site content and PR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical or hreflang?
I have four English sites for four different countries, UK, Ireland, Australia and New Zealand and I want to share some content between the sites. On the pages that share the content, which is essentially exactly the same on all 4 sites, do I use the hreflang tags like: or do I add a canonical tag to the other three pointing to the "origin", which would be the UK site? I believe it is best practice to use one or the other, but I'm not sure which make sense in this situation.
Technical SEO | | andrew-mso0 -
# Tag - opacity and SEO impact
Hello,
Technical SEO | | Tiffany_Barn
I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
Thank you!0 -
What is the correct Canonical tag on m.site?
We have 2 separate sites for desktop (www.example.com) and mobile (m.example.com) As per the guideline, we have added Rel=alternate tag on www.example.com to point to mobile URL(m.example.com) and Rel=canonical tag on m.example.com to point to Desktop site(www.example.com).However, i didn't find any guideline on what canonical tag we should add ifFor Desktop sitewww.example.com/PageA - has a canonical tag to www.example.com/PageBOn this page, we have a Rel=alternate tag m.example.com/pageAWhat will be the canonical we should add for the mobile version of Page Am.example.com/PageA - Canonical tag point to www.example.com/PageA -or www.example.com/PageB?Kalpesh
Technical SEO | | kguard0 -
Do H2 tags carry more weight than h4 tags?
Of course H tags are key signals for relevance in search. Â Does an h2 tag send a significantly "louder" signal than an h4 tag?
Technical SEO | | aj6130 -
Multiple H1 tags in Squarespace
Hi. I'm using Squarespace, and I've noticed they assign the page title and site title h1 tag status. So if I add an on-page h1 tag, that's three in total. I've seen what Matt Cutts said about multiple h1 tags being acceptable (although that video was back in 2009 and a lot has changed since then). But I'm still a little concerned that this is perhaps not the best way of structuring for SEO. Could anyone offer me any advice? Thanks.
Technical SEO | | The_Word_Department0 -
Tags showing up in Google
Yesterday a user pointed out to me that Tags were being indexed in Google search results and that was not a good idea. I went into my Yoast settings and checked the "nofollow, index" in my Taxanomies, but when checking the source code for no follow, I found nothing. So instead, I went into the robot.txt and disallowed /tag/ Is that ok? or is that a bad idea? The site is The Tech Block for anyone interested in looking.
Technical SEO | | ttb0 -
Do I need to add canonical link tags to pages that I promote & track w/ UTM tags?
New to SEOmoz, loving it so far. I promote content on my site a lot and am diligent about using UTM tags to track conversions & attribute data properly. I was reading earlier about the use of link rel=canonical in the case of duplicate page content and can't find a conclusive answer whether or not I need to add the canonical tag to these pages. Do I need the canonical tag in this case? If so, can the canonical tag live in the HEAD section of the original / base page itself as well as any other URLs that call that content (that have UTM tags, etc)? Thank you.
Technical SEO | | askotzko1 -
URL query strings and canonical tag
Hi, I have recently been getting my comparison website redesigned and developed onto wordpress and the site is now 90% complete. Part of the redesign has meant that there are now dynamic urls in the format: http://www.mywebsite.com/10-pounds-productss/?display=cost&value=10 I have other pages similar to this but with different content for the different price ranges and these are linked to from the menus: http://www.mywebsite.com/20-pounds-products/?display=cost&value=20 Now my questions are: 1. I am using Joost's All-in-one SEO plugin and this adds a canonical tag to the page that is pointing to http://www.mywebsite.com/10-pounds-products/ which is the permalink. Is this OK as it is or should i change this to http://www.mywebsite.com/10-pounds-products/?display=cost&value=10 2. Which URL will get indexed, what gets shown as the display URL in the SERPs and what page will users land on? I'm a bit confused so apologies if these seem like silly questions. Thanks
Technical SEO | | bizarro10000