Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The Mysterious Case of Pagination, Canonical Tags
-
Hey guys,
My head explodes when I think of this problem. So I will leave it to you guys to find a solution...
My root domain (xxx.com) runs on WordPress platform.
I use Yoast SEO plugin.
The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example.
The page/2/ and remaining pages also have this rel tags:
I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically.
Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically.
Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed."
Problem:
Am I doing this the way it should be done?
I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page).
One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder.
Any help, suggestions, and thoughts are highly appreciated.

Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.
-
Hey There
Assuming your WordPress theme isn't conflicting with any of this, so long as you select "noindex subpages of archives" in Yoast you should be good to go. No need playing around with anything else.
-Dan
-
--> I think it's important to look at your site as a whole and divide the number of all pages by paginated pages.
I barely have control over these paginated pages. WordPress automatically takes care of this. I do, however, have the power to add a fixed number of links per paginated page. For example, I can set "10" in WordPress panel and every paginated page -- homepage, page/2/ for example -- will have 10 links (10 articles).
Subsequent pages will be automatically created as I feed my blog with more content.
Thanks Irving!
-
The noindex,follow tag on paginated pages will not compromise your sites integrity with Google. I think it's important to look at your site as a whole and divide the number of all pages by paginated pages. If the ratio is above 10%, I would be concerned that the site may appear to be more of a directory and it definitely would make sense to noindex the site. Also, there are paginated pages with just a bunch of links and other paginated pages with a lot more data surrounding the links. The fact that others are ranking higher probably have more to do with overall site content and PR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
# Tag - opacity and SEO impact
Hello,
Technical SEO | | Tiffany_Barn
I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
Thank you!0 -
Duplicate, submitted URL not selected as canonical
Hi all, A number of our pages have dropped out of search rankings. It seems they are being marked as "Duplicate, submitted URL not selected as canonical" However, the page Google is choosing as the canonical is totally different - different headings, titles, metadata, content on the page. We are completely mystified as to why this is happening. If anyone can shed any light, it would be hugely appreciated! Example URL is this one:
Technical SEO | | Eric_S
https://www.vouchedfor.co.uk/IFA-financial-advisor-mortgage/london Which Google seems to think is a duplicate of this: https://www.vouchedfor.co.uk/solicitor/london0 -
Removing a canonical tag from Pagination pages
Hello, Currently on our site we have the rel=prev/next markup for pagination along with a self pointing canonical via the Yoast Plugin. However, on page 2 of our paginated series, (there's only 2 pages currently), the canonical points to page one, rather than page 2. My understanding is that if you use a canonical on paginated pages it should point to a viewall page as opposed to page one. I also believe that you don't need to use both a canonical and the rel=prev/next markup, one or the other will do. As we use the markup I wanted to get rid of the canonical, would this be correct? For those who use the Yoast Plugin have you managed to get that to work? Thanks!
Technical SEO | | jessicarcf0 -
Duplicate title while setting canonical tag.
Hi Moz Fan, My websites - https://finance.rabbit.co.th/ has run financial service, So our main keywords is about "Insurance" in Thai, But today I have an issues regarding to carnonical tag. We have a link that containing by https://finance.rabbit.co.th/car-insurance?showForm=1&brand_id=9&model_id=18&car_submodel_id=30&ci_source_id=rabbit.co.th&car_year=2014 and setting canonical to this url - https://finance.rabbit.co.th/car-insurance within 5,000 items. But in this case I have an warning by site audit tools as Duplicate Page Title (Canonical), So is that possible to drop our ranking. What should we do, setting No-Index, No-Follow for all URL that begin with ? or keep them like that.
Technical SEO | | ASKHANUMANTHAILAND0 -
Multiple H1 tags in Squarespace
Hi. I'm using Squarespace, and I've noticed they assign the page title and site title h1 tag status. So if I add an on-page h1 tag, that's three in total. I've seen what Matt Cutts said about multiple h1 tags being acceptable (although that video was back in 2009 and a lot has changed since then). But I'm still a little concerned that this is perhaps not the best way of structuring for SEO. Could anyone offer me any advice? Thanks.
Technical SEO | | The_Word_Department0 -
URL query strings and canonical tag
Hi, I have recently been getting my comparison website redesigned and developed onto wordpress and the site is now 90% complete. Part of the redesign has meant that there are now dynamic urls in the format: http://www.mywebsite.com/10-pounds-productss/?display=cost&value=10 I have other pages similar to this but with different content for the different price ranges and these are linked to from the menus: http://www.mywebsite.com/20-pounds-products/?display=cost&value=20 Now my questions are: 1. I am using Joost's All-in-one SEO plugin and this adds a canonical tag to the page that is pointing to http://www.mywebsite.com/10-pounds-products/ which is the permalink. Is this OK as it is or should i change this to http://www.mywebsite.com/10-pounds-products/?display=cost&value=10 2. Which URL will get indexed, what gets shown as the display URL in the SERPs and what page will users land on? I'm a bit confused so apologies if these seem like silly questions. Thanks
Technical SEO | | bizarro10000 -
Google Off/On Tags
I came across this article about telling google not to crawl a portion of a webpage, but I never hear anyone in the SEO community talk about them. http://perishablepress.com/press/2009/08/23/tell-google-to-not-index-certain-parts-of-your-page/ Does anyone use these and find them to be effective? If not, how do you suggest noindexing/canonicalizing a portion of a page to avoid duplicate content that shows up on multiple pages?
Technical SEO | | Hakkasan1 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0