What is keyword rich anchor text?
-
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks.
Peter
-
Hi Neil
There is no problem with supplying an extra answer especially one as detailed as you have given
-
Woops, didn't see Sean's reply when I posted mine!
-
Keyword rich anchor text refers to links containing your target keywords within the link text - as opposed to links which say "click here", "link", the domain name, the website name, and so on.
If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.
Exact match anchor text - e.g. "grey outdoor widgets" - would be considered a type of keyword rich anchor text - but post-penguin, something to avoid overdoing. Instead you should be trying to get a variety of links, some keyword rich, some with no keywords at all (like "click here", the URL, etc). A smattering of exact match anchor text is still useful, though.
-
Okay thanks Sean, I appreciate it.
Peter
-
Hi Peter
Yes that is correct, if the page you are trying to rank is for the phrase "dog training" a keyword rich anchor text would be one that had dog training as the anchor test
Hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would backlinks trump content and keywords / DA?
While analyzing competition, I frequently see backlinks being the biggest factor at deciding rank for keywords, while content and keyword page grading can say great things, it always comes down to backlinks it seems. Even our DA is better or equal, Why would this be?
Link Building | | Deacyde0 -
Exact Match Anchor Text - How Can These Guys Be Getting Away With It?
Hi. I've noticed that some of my search competitors seem to be getting away with heavy use of exact match anchor text in their backlinks. In the UK, for the term [HR Software] the top 3 SERPs have on average: 63% of their backlinking domains using the exact match anchor text [HR Software] 50% of their backlinking pages use the exact match anchor text [HR Software] I know there are hundreds of factors at play other than just the above but to me their anchor text profiles scream "LINK SPAM". Is this normal? Have I missed something? or do I just bide my time and wait for them to be hit with a penalty? Thanks David
Link Building | | OctopusHR0 -
PR web anchor text
We are submitting a press release today for a contest we are doing and it is actually news worth compared to a lot of things on PR web. Our question is PRweb.com still worth using? If we use them should we put an anchor text in it? We have one link to our home page and one to the contest page and we were going to have one link to a different page. But will linking to the third page with an anchor text be to much?
Link Building | | DoRM0 -
Not getting ranks for long tail keywords
Hi I started white hat linkbuilding for this site - http://www.capsulekratom.com/ since 2-3 months, but I havent got any ranks for my keywords. Whereas I started few other new sites along with this on same niche and they are growing both in terms of traffic and ranks. Not sure, why I am not getting ranks for this website. Any help wud be appreciated. Thanks Mark
Link Building | | seoss50 -
I wish to know how can I track users via what keywords they are searching and coming to my site exactly. These are non paid keywords.
There is a list of non paid keywords which is showing up but is that all ? I wish to know all the keywords people are searching and coming to my site? How can I accomplish the same.
Link Building | | shanky10 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130 -
How to handle conflicting anchor text in left nav?
Our site provides two approaches for customers to locate the products they're looking for: Brand and Category. Where we're unsure if we're causing confusion for the search engines is when the left navigation filter link anchor text for these pages conflict with one another. For example, let's say we have a Snazzy Brand Type A widget, Blue, Squared. The nav links from a category approach could be: Widgets > Blue > Squared > Snazzy From the brand approach, we have: Snazzy > Widgets > Blue > Squared Where we have the conflict is in the instances of "Snazzy". From a category perspective, we direct customers down to the Snazzy Widgets page at /snazzy-widgets/ (as it's a filter). But from a brand perspective, we direct to the Snazzy brand page at /snazzy/. This means we have two sets of links with the anchor text of "Snazzy" that are going to two completely different pages. Repeat this across a variety of categories, and you have many instances of "Snazzy" all pointing to different Snazzy-related pages, but not to the Snazzy brand page (/snazzy/, /snazzy-widgets/, /snazzy-whatsits/, etc). So what's the best way to make sure we communicate the right information to the search engines, while still keeping the customer's browsing experience intact and enjoyable? Thanks!
Link Building | | ShawnHerrick2