What is keyword rich anchor text?

[PeterRota]

So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks.

Peter

[ske11]

Hi Neil

There is no problem with supplying an extra answer especially one as detailed as you have given

[riplash]

Woops, didn't see Sean's reply when I posted mine!

[riplash]

Keyword rich anchor text refers to links containing your target keywords within the link text -  as opposed to links which say "click here", "link", the domain name, the website name, and so on.

If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.

Exact match anchor text - e.g. "grey outdoor widgets" - would be considered a type of keyword rich anchor text - but post-penguin, something to avoid overdoing. Instead you should be trying to get a variety of links, some keyword rich, some with no keywords at all (like "click here", the URL, etc). A smattering of exact match anchor text is still useful, though.

[PeterRota]

Okay thanks Sean, I appreciate it.

Peter

[ske11]

Hi Peter

Yes that is correct, if the page you are trying to rank is for the phrase "dog training" a keyword rich anchor text would be one that had dog training as the anchor test

Hope this helps

Sean