Where to start with keyword research for a telecom company?
-
Hey,
I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines.
My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
-
Yes, if you have a good page rank then you should be able to compete for the most competitive keywords. However, you will need to optimise your site for these keywords correctly.
-
I have a page rank of 5 according to SEO book. Being a leading operator in the market, I think I should go for competitive keywords with 300+ searches a month, yes?
-
The best thing to do is to each page of your website targeting at different keyword. Use the keyword tool in Adwords to tell you discover how popular keyword terms are and their competitiveness. As a rule I would never target keywords with less than 300 searches per month, as they're unlikely to give you any decent traffic. Unless your site has a PageRank of more than 5, you shouldn't be targeting keywords that are highly competitive, you should build links into your site, increase your PR and then target those keywords.
-
Hey Brian,
Thanks for the response. By telecom company, I meant like AT&T or Verizon in US. Though all these providers have somewhat similar services, they are branded differently. But then there are generic keywords that users search for. The problem I'm facing is in deciding what keywords to target and where (copy, headings etc.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain keyword ranking
I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks
Keyword Research | | patn_studio0 -
Which is the best Keyword Difficulty to work?
i want to know which is the best keyword difficulty to work because i work on KD 15 as well but i still cant getting ranking, for example, my keyword is on cricket website Zim vs Pak 2020 live streaming how i do work to rank this if this keyword is KD15
Keyword Research | | Pet030 -
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
Keywords moving up, except...
The keywords on my page are moving up, except for one. I have routinely ranked between 13-15 for one particular keyword. I am aware that it is a broad term, however, at one point, I showed up on page one at #6, and then dropped right back down to where I was. The website it "sexaddict.com" and, don't worry, it's for addicts so you won't find anything but help and resources there. The keyword is "sex addiction." Thanks, Ryan
Keyword Research | | drdougweiss0 -
Target multiple keywords on homepage?
Hello. I've got a situation in which I could use some help. A client is in the business of auto parts for European cars. He is VERY stubborn in wanting his homepage to rank 1st page for a keyword for each car brand, for example: audi autoparts bmw autoparts mercedes benz autoparts jaguar autoparts Basically, 15 keywords (one per brand) in total. How would you guys handle this? I can't seem to find a natural way to optimize a homepage for all these keywords at once. I've suggested landing pages for each brand/keyword, but he won't accept it. Is there anyway to do this or will this be a dispute with my client to convince him about the landing pages idea? Thanks a lot!
Keyword Research | | EduardoRuiz0 -
Optimize the ranking with the right keyword
Hi, I would like to know the processs if i want use in the same time 2 keywords. "géolocalisation véhicule" and " geolocalisation vehicule " As you can see the diffence is just the accent and i would like have the same ranking for both Thank for your help Steve
Keyword Research | | fleurya1 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Check competitors keywords
Hello I not too old to use seomoz, i am looking for a feature please let me know if i can see this kinda feature in seomoz pro account. I am looking for a keywords for my competitors like i enter my competitors domain name and i get the list of keywords my competitors are ranking in top 50. I searched a lot but i am unable to find the automatic fetching of keywords of my competitor. The same is available in other website www.seoprofiler.com In seomoz i have to manually enter the keywords and than it shows ranking of my competitors, i want to fetch the keywords for my competitor directly.
Keyword Research | | DanishWadhwa0