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If I get branded terms in my search queries and hardly any generic/product related search terms in GWM, does it mean my site is not optimized for product related keywords?

Hey all,

I'm handling a website for a youth telecom brand. We're migrating our website from droople to joomla with a completely new design. The entire revamp has been outsourced and I'm responsible for overseeing it.

As it stands, our URL structure is something like www.xyz.com/category/item

I want to change to category/child-category format: www.xyz.com/category/child-vategory/item

In terms of SEO, how would this change impact results, pros and cons?

Cheers.

I have a page rank of 5 according to SEO book. Being a leading operator in the market, I think I should go for competitive keywords with 300+ searches a month, yes?

Hey Brian,

Thanks for the response. By telecom company, I meant like AT&T or Verizon in US. Though all these providers have somewhat similar services, they are branded differently. But then there are generic keywords that users search for. The problem I'm facing is in deciding what keywords to target and where (copy, headings etc.)

Hey,

I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines.

My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?

Hey Peter,

I think it was a temporary problem. I created the campaign on the second try.

Cheers!

I am trying to create new Campaign but keep getting this error. What am i doing wrong?

_We have detected that the root domain djuice.com.pk does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information _

I have a page rank of 5 according to SEO book. Being a leading operator in the market, I think I should go for competitive keywords with 300+ searches a month, yes?