I have a page rank of 5 according to SEO book. Being a leading operator in the market, I think I should go for competitive keywords with 300+ searches a month, yes?

Hey Brian,

Thanks for the response. By telecom company, I meant like AT&T or Verizon in US. Though all these providers have somewhat similar services, they are branded differently. But then there are generic keywords that users search for. The problem I'm facing is in deciding what keywords to target and where (copy, headings etc.)

Hey,

I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines.

My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?