How to find which keywords bring traffic to a particular page on my website ?
-
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics.
More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
-
You can also link your webmaster and analytics accounts together. Hopefully they'll make all the data visible in analytics in an easy to use manner.
-
Hi Eric
I agree with Moosa the days of simply using Google Analytics to see a good picture of keywords is gone.
Have you looked at your Google Webmaster Tool?
In Webmaster tool goto 'Traffic' > 'Search Queries'. Here you will find useful information in terms of search terms, clicks, click through rate and average positions.
Here it is recommended you review the query list for expected keywords. Also compare impressions and CTR to identify how you can improve your content.
On the left hand side of this Webmaster Tool page click 'Search Queries' for more detailed info.
Hope you find it useful
Richard
-
Hi,
Thanks for the prompt reply. Any other tool which might be useful ? I am ready to start using some other service for Keyword Research and analysis.
-
It has been a while that Google stops providing keyword DATA to webmasters so if you want to know the exact terms which drives traffic to the website and provide you conversions then forget about it Google is no more going to provide the data and by the time this %age of “not provided” is going to increase instead of decreasing.
But you can still have a bit of an idea of what keywords people might be coming from by looking in to top visited URLs and then compare it with the keywords that you are targeting on those pages. Check the ranking of the keywords in Google and you will have an idea of which keywords are working for you and which aren’t!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical on other page instead of duplicate page. How Google responds?
Hi all, We have 3 pages for same topics. We decided to use rel canonical and remove old pages from search to avoid duplicate content. Out of these 3 pages....1 and 2 type of pages have more similar content where 3 type don't have. Generally we must use rel canonical between 1 and 2. But I am wondering what happens if I canonical between 1 and 3 while 2 has more similar content? Will Google respects it or penalise as we left the most similar page and used other page for canonical. Thanks
Algorithm Updates | | vtmoz0 -
What does it mean to build a 'good' website.
Hi guys. I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well. What does this mean in more practical terms? (Context... I've found some sites rank much better than they 'should' do based on the competition. However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1). I can only put this down to there being 'good quality website' signals lacking in the latter example. I'm not a web developer so the website was the pretty basic WordPress site.)
Algorithm Updates | | isaac6630 -
How is this possible? #2 ranking with NO on-page keywords, no backlinks, no sitemap...
Hi everybody. I have a question ... I'm totally stumped. This question is being asked today (November 16th, 2015) just after Google updated something in their algorithm. Nobody seems to know what they did. and it has something to do with the new "Rank Brain" system they're now using. My niche is Logo Design Software (https://www.thelogocreator.com). I had the keywords "logo creator" on the page roughly 7 times. After Google updated, I lost about 10 spots and as of this writing, I've dropped to #15. So, maybe I over optimized. fine. Noticing that for the keyword "logo creator" ... NONE of the top 14 spots actually have "logo creator" in their page title and NONE of them have more that 2 instances (if any) of the keyword "logo creator" on the actual page. So I removed ALL instances of my keyword "logo creator" from my home page - used the Webmaster's Fetch Tool and moved up a few spots instantly. So what the heck? And the #2 spot for that keyword is www.logomakr.com - they have NO words at all on their pages, no blog, no sitemap and far fewer links than anybody in the top 10. Can anybody reading this shed some light? Marc Marc Sylvester
Algorithm Updates | | Laughingbird
Laughingbird Software0 -
How to use MOZ to improve my website
Hi, I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better! Thanks a lot in advance! John Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all! -John.
Algorithm Updates | | Steplead1 -
Why does this website rank so well?
We've just taken on a new client who wants to rank well for 'Emergency dentist' related keywords in the London area and they have identified a website that they would like to compete with rankings wise. www.valedental.com I've done a backlink analysis with Open Site explorer and it says that the domain only has 2 inbound links? I've also done a who-is lookup and the domain was only registered in December 2012. Any idea why it is ranking so well for 'emergency dentist' 'emergency dentists' 'emergency dentist london' 'dental emergencies' (when searched for in the london area) thanks in advance for any help Marcus
Algorithm Updates | | dentaldesign0 -
Correct usage of expired pages -410 or not?
Hi Mozzes, We're running a property portal that carries around 200.000 listings in two languages. All listings are updated several times per day and when one of our ads expire we report this via the "410 Gone", and place a link to our users: This ad has expired, click here to search for similar properties. Looking at our competition I seems that here are many different ways to deal with this, one popular being a 301 to the corresponding search result. We've tried to get directions from Google on what method they prefere, but as usual dead silence. Advices are mostly welcome.
Algorithm Updates | | PropertyPortal0 -
Penguin Update and Long Tail Keywords
Since the Penguin update, organic traffic for our site; oxygenconcentratorstore.com
Algorithm Updates | | chuck-layton
has dropped almost 25%. The thing I cannot figure out is that when I compare April 1<sup>st</sup> to May 15<sup>th</sup> (before the update) and June 1<sup>st</sup> to July 15<sup>th</sup> (after); 8 of our top keywords are up. Our 2 main keywords are up 15% and 11%. Where we lost most of our traffic is from our longtail keywords. We have almost 1000 longtail keyword phrases that we got visits from in the April/May period that we did not get in the June/July period. Is there a reason why our top keywords would continue to improve while we most of the longtail keywords?? If Google penalized us, won’t all of our keywords be dropping and just not the longtail. Any help/info would be awesome. Thanks.0 -
Reason for massive dropp in targeted keywords?
Our site at www.total-displays.com has ranked well for a variety of keywords over a long period of time. After the change on Jan 18th we have seen a dramatic drop in organic rank across a variety of keywords. Our site has very good unique content and has a large number of pages (it's a Magento site). Advice we have taken is that the site will bounce back after a few weeks but this does not seem to be happening. Any advice please? Thanks Nick
Algorithm Updates | | Total_Displays0